Strategies to Get 10 New Clients by the End of the Year

Jun 22, 2024

Strategies to Get 10 New Clients by the End of the Year

Overview

  • No ads, funnels, or paying for leads.
  • 4 strategies: DM script, Spear email, special offers for holidays, and leveraging existing clients for referrals.

Strategy 1: DM Script

  • Goal: Engage with followers directly via social media DMs.
  • Step-by-Step:
    1. Message all social media followers, prioritize Instagram and LinkedIn.
    2. Use the "This or That" framework:
      • Start with a greeting based on their action (follow, like, comment).
      • Ask if they are there for content or need help with a specific value proposition.
      • If they need help, initiate a conversation in chat to further understand their needs.
    3. Keep it in the chat; avoid phone calls to prevent scheduling unqualified leads.

Strategy 2: Spear Email

  • Goal: Easy and personal email outreach.
  • Concept: "Spear" stands for Short, Personal, and Expects A Reply.
  • Steps:
    1. Subject Line: Combine event location and event name.
    2. Email Body: Brief, personal, expect a reply:
      • Example: "Hey [First Name], I'm running a small [event type] in [location] at the end of [month]. Would you like to join me? - [Your First Name]"
    3. Wait for replies and provide necessary details.
    4. Effective for filling events, webinars, strategy sessions.

Strategy 3: Special Holiday Offers

  • Goal: Capitalize on increased consumer behavior during holidays.
  • Types of Offers:
    1. Limited-Time Offer: Expires after a certain period.
    2. Discount Offer: Reduction on price.
    3. Freebie Offer: Additional free product/gift with purchase.
  • Example Email:
    • "Hey [Name], I'm offering a [discount] on [product]. Plus, if you buy within the next 48 hours, you'll receive a [freebie]."

Strategy 4: Turn Existing Clients into New Clients

  • Goal: Use referrals from satisfied clients.
  • Steps:
    1. After initial transaction or after getting results, ask for referrals.
    2. Example message:
      • "Hey [Name], who do you know that we can help with our [product/service]? If you provide their contact, I’ll reach out mentioning your name. Who comes to mind?"
  • Why It Works:
    1. Shows you value staying busy with clients.
    2. Targets people the client cares about.
    3. Makes it easy for clients to refer by just giving names and permission to use their name.

Conclusion

  • Implementation of these strategies can help in gaining new clients without incurring additional marketing expenses.
  • Personal interaction and targeted outreach are key elements.