L'Oreal Paris Beauty Genius Booth

Overview

• Present at BCH 2024 conference.
• Booth is garnering significant attention, especially among beauty influencers.
• The booth features a new product that combines:
  • Generative AI
  • Augmented Reality
  • Expertise of L'Oreal Paris

Product Introduction

• Originally unveiled at CES in Las Vegas a couple of months ago.
• Public can now test it out for the first time at the Paris conference.
• Still in early beta phase.

How It Works

• Provides users with a personal beauty assistant.
• Steps to use:
  1. Introduce yourself and share basic needs.
  2. Take a selfie.
  3. Receive personalized beauty recommendations.

User Interaction

• Interaction is simple and conversational.
• Adds emojis to make it more friendly.
• Example process:
  • User provides skin type (dry, normal, oily, etc.) and takes a selfie.
  • The AI analyzes the selfie and provides concrete action items.

Recommendations

• Users receive detailed routines (e.g., morning and evening skincare routines).
• Minimal back-and-forth needed; simple and easy-to-understand instructions.

Future Vision

• L'Oreal Paris aims to make this a free beauty tool available to everyone.
• The goal is to provide accurate beauty recommendations and promote L'Oreal products.

Challenges

• Building trust with users is crucial.
• Users need to feel recommendations are genuine and not just marketing.
• Potential to be perceived as having a "walking ad" in their pocket.

Potential Impact

• If successful, this tool could revolutionize how beauty recommendations are made.
• Could become a widely used tool in the beauty industry.