I'm at the L'Oreal Paris Beauty genius Booth here at bch [Music] 2024 this booth is red hot right now everybody's talking about it all kinds of beautiful influencer e women are lining up here to check out this new product essentially it combines three different things generative AI augmented reality and the knowledge and expertise of L'Oreal Pierce they had originally unveiled the new technology at CES a couple months ago in Las Vegas but the general public didn't get a chance to actually put their hands on it and test it out until right now here at the conference in Paris everyone is super excited about it and the company's super excited to not only see how the public is reacting to have the technology in their hands but also to collect the research and the data so this is a very early days beta version still testing things out so the way this works is it actually gives every user their own Beauty assist you start out by introducing yourself and telling them your basic needs hello my name is Josh and essentially it provides recommendations for the user for whatever you need in a conversational friendly tone it even adds emojis so basically the interaction is super simplistic you introduce yourself you talk about your basic needs and you take a selfie so for example me I was curious about a skin care routine it asked what kind of skin type I have dry normal oily Etc it asks for a selfie so you snap a selfie of yourself and it does an analysis and then it provides really simple concrete action items for you to address all my insecurities are coming to the FL at the L'Oreal Paris Beauty Genius bar so let's see what their recommendations are recommended a multi-step morning routine and an evening routine to me and it had some very minimal back and for that was pretty simple and easy to understand so I think it's L'Oreal paris's Vision to have this as a free Beauty tool in the pocket of every single person looks for beauty recommendations and may use their product and thinking about something of the women in my life and how they consume beauty products I think they could have something really interesting on their hands so invest now the question is what kind of work are they going to have to do to gain the trust of their users because essentially you're going to have a marketing and sales tool and pocket and I really got to trust the recommendations in order to take them and not just feel like I've got a walking ad in my pocket I'm going right but in concept the idea of something that you have in your pocket that can make Tade recommendations specifically to based on a selfie detail routines I think it's a super interesting concept and I can see this thing totally taken off the be indry don't