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Selling Products on Amazon: A Guide
Aug 5, 2024
How to Make Money Selling Products on Amazon
Introduction
Speaker
: Travis Marzani, a seven-figure Amazon Seller.
Purpose
: Teach how to make money by selling products on Amazon.
Three Steps
: Find a product, create a listing on Amazon, and properly launch the product.
Why Sell on Amazon?
E-commerce Growth
: Over $1 trillion spent online in the US last year. E-commerce is increasing yearly.
Amazon Dominance
: 50% of all e-commerce sales in the US happen on Amazon.
Huge Opportunity
: Amazon allows third-party sellers, making up two-thirds of its $574 billion sales.
Example
: Over 200,000 Amazon sellers make over $100,000 annually.
Travis' Success
: Over $7 million in sales; teaching others to replicate his success.
Three Main Steps
Step 1: Find a Product
Product Research Methods
: Various ways to find a profitable product to sell.
Buying Process
: Purchase products at a discount and resell on Amazon for a higher price.
Manufacturing
: Find affordable manufacturers in the US or overseas.
Step 2: Create a Listing
Importance of Listing
: Amazon is the number one e-commerce website; crucial to create a listing.
Search Results
: Aim for the product to appear at the top of search results for higher sales.
Step 3: Launch the Product
Launch Strategy
: Properly launching to get as many sales as possible from day one.
Sales Impact
: More sales lead to higher ranking in search results, resulting in more sales.
Why Amazon is Best for Passive Income
Future-proof
: E-commerce is growing; Amazon is a dominating platform.
Passion Products
: Creating products you are passionate about can lead to passive income.
E-commerce Statistics and Trends
E-commerce
: People buying things online; a growing trend.
US Market
: $1 trillion spent online last year.
Amazon's Share
: 50% of e-commerce sales in the US.
Seller Success
: Hundreds of billions made by third-party sellers.
Travis' Personal and Student Success Stories
Travis' Story
: Over $7 million in sales on Amazon.
Student Success
: Brent (over $1 million in sales), AJ (over $500,000 in first year), and others.
Course and Learning Approach
Comprehensive Tutorial
: Step-by-step, beginner to expert guide on how to sell on Amazon.
Visual and Structured Learning
: Includes timestamps and video controls for better understanding.
Recommendations
: Watch the entire video first; take notes on the second viewing.
Helpful Resources
: Check the description for additional resources and community support.
Finding a Product
Product Research Criteria
High Sales Potential
: Products with high sales potential.
Low Competition
: Ideally no competition.
Lightweight
: Easier to ship products.
Brandable
: Products that can be branded for higher value.
Room for Improvement
: Opportunities to make the product better.
Unique and Consumable
: Ideally unique and consumable products.
Trending Upwards
: Products that are gaining popularity.
Premium
: Products that can be sold at a premium price.
Product Research Methods
Best Seller Method
: Look at best-selling products on Amazon.
Autocomplete Method
: Utilize Amazon's autocomplete feature to find trending products.
Helium 10 Magnet Tool
: Use Helium 10 to find high-search-volume, low-competition keywords.
Examples
Berberine Tea
: Identified through keyword research; no current competition on Amazon.
Carnivore Electrolytes
: Over 3,600 searches per month; targeted at a specific niche.
Branding
Create a Logo
: Use platforms like Fiverr, Upwork, or FBACreatives for logo creation.
Packaging and Colors
: Create premium packaging and choose colors that convey your brand's message.
Primal Branding
: Follow Primal branding principles to create a brand that people trust and love.
Finding a Manufacturer
Steps and Tips
Use Alibaba
: Search for manufacturers, check verified suppliers, and ask about minimum order quantities (MOQs).
Build Rapport
: Communicate effectively and build a relationship with the manufacturer.
Negotiate Pricing
: Contact multiple manufacturers and negotiate the best price.
Other Resources
: Use ThomasNet, Google, trade shows, and Jungle Scout’s supplier database.
Shipping
Air Shipping
: Faster but more expensive (DHL, FedEx).
Sea Shipping
: Slower but more cost-effective for large orders.
Creating a Listing
Keyword Research
: Identify keywords people are searching for on Amazon.
Quality Photography
: Use premium photos or 3D renders.
Bullet Points and Description
: Highlight benefits and ensure keywords are included.
A+ Content
: Utilize A+ content for enhanced product descriptions.
Reviews
: Aim for as many five-star reviews as possible.
Launching the Product
Build Hype
: Create a launch group using social media, email, and direct messages.
PPC and Influencers
: Use pay-per-click advertising and work with influencers to promote the product.
Case Study: AJ's Cocktail Cards
Initial Success
: Over $50,000 in sales and $20,000 in profit in the first month.
Crowdfunding
: Raised over $100,000 through pre-sales.
Long-term Success
: $600,000 in sales and $244,000 in profit in the first year.
Common Questions
Time Commitment
: 2-4 hours per week; 24 hours total spread over a few months.
Budget
: $1,500 to $10,000; can start with $0 using Kickstarter or Indiegogo.
Timeline
: Typically 3-6 months to launch.
Income Potential
: No limit; some students have made millions.
Tips for Success
Follow a Plan
: Use a proven plan, find a mentor.
Community Support
: Surround yourself with peers and a support network.
Commit and Take Action
: Invest time and money; take actionable steps towards your goal.
Passion Product Formula Program
Features
: Step-by-step lessons, weekly Q&A calls, private Facebook group, checklist, one-on-one coaching, and bonus courses.
Guarantees
: 14-day money-back guarantee, double your money back if you don't make at least $1,000 in the first year.
Limited Spots
: 50 spots available, registration closing soon.
Conclusion
Commitment to Success
: Take action, follow the plan, and utilize the resources provided.
Join the Program
: Sign up for the Passion Product Formula to start your Amazon business journey.
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Full transcript