Selling Products on Amazon: A Guide

Aug 5, 2024

How to Make Money Selling Products on Amazon

Introduction

  • Speaker: Travis Marzani, a seven-figure Amazon Seller.
  • Purpose: Teach how to make money by selling products on Amazon.
  • Three Steps: Find a product, create a listing on Amazon, and properly launch the product.

Why Sell on Amazon?

  • E-commerce Growth: Over $1 trillion spent online in the US last year. E-commerce is increasing yearly.
  • Amazon Dominance: 50% of all e-commerce sales in the US happen on Amazon.
  • Huge Opportunity: Amazon allows third-party sellers, making up two-thirds of its $574 billion sales.
  • Example: Over 200,000 Amazon sellers make over $100,000 annually.
  • Travis' Success: Over $7 million in sales; teaching others to replicate his success.

Three Main Steps

Step 1: Find a Product

  • Product Research Methods: Various ways to find a profitable product to sell.
  • Buying Process: Purchase products at a discount and resell on Amazon for a higher price.
  • Manufacturing: Find affordable manufacturers in the US or overseas.

Step 2: Create a Listing

  • Importance of Listing: Amazon is the number one e-commerce website; crucial to create a listing.
  • Search Results: Aim for the product to appear at the top of search results for higher sales.

Step 3: Launch the Product

  • Launch Strategy: Properly launching to get as many sales as possible from day one.
  • Sales Impact: More sales lead to higher ranking in search results, resulting in more sales.

Why Amazon is Best for Passive Income

  • Future-proof: E-commerce is growing; Amazon is a dominating platform.
  • Passion Products: Creating products you are passionate about can lead to passive income.

E-commerce Statistics and Trends

  • E-commerce: People buying things online; a growing trend.
  • US Market: $1 trillion spent online last year.
  • Amazon's Share: 50% of e-commerce sales in the US.
  • Seller Success: Hundreds of billions made by third-party sellers.

Travis' Personal and Student Success Stories

  • Travis' Story: Over $7 million in sales on Amazon.
  • Student Success: Brent (over $1 million in sales), AJ (over $500,000 in first year), and others.

Course and Learning Approach

  • Comprehensive Tutorial: Step-by-step, beginner to expert guide on how to sell on Amazon.
  • Visual and Structured Learning: Includes timestamps and video controls for better understanding.
  • Recommendations: Watch the entire video first; take notes on the second viewing.
  • Helpful Resources: Check the description for additional resources and community support.

Finding a Product

Product Research Criteria

  • High Sales Potential: Products with high sales potential.
  • Low Competition: Ideally no competition.
  • Lightweight: Easier to ship products.
  • Brandable: Products that can be branded for higher value.
  • Room for Improvement: Opportunities to make the product better.
  • Unique and Consumable: Ideally unique and consumable products.
  • Trending Upwards: Products that are gaining popularity.
  • Premium: Products that can be sold at a premium price.

Product Research Methods

  • Best Seller Method: Look at best-selling products on Amazon.
  • Autocomplete Method: Utilize Amazon's autocomplete feature to find trending products.
  • Helium 10 Magnet Tool: Use Helium 10 to find high-search-volume, low-competition keywords.

Examples

  • Berberine Tea: Identified through keyword research; no current competition on Amazon.
  • Carnivore Electrolytes: Over 3,600 searches per month; targeted at a specific niche.

Branding

  • Create a Logo: Use platforms like Fiverr, Upwork, or FBACreatives for logo creation.
  • Packaging and Colors: Create premium packaging and choose colors that convey your brand's message.
  • Primal Branding: Follow Primal branding principles to create a brand that people trust and love.

Finding a Manufacturer

Steps and Tips

  • Use Alibaba: Search for manufacturers, check verified suppliers, and ask about minimum order quantities (MOQs).
  • Build Rapport: Communicate effectively and build a relationship with the manufacturer.
  • Negotiate Pricing: Contact multiple manufacturers and negotiate the best price.
  • Other Resources: Use ThomasNet, Google, trade shows, and Jungle Scout’s supplier database.

Shipping

  • Air Shipping: Faster but more expensive (DHL, FedEx).
  • Sea Shipping: Slower but more cost-effective for large orders.

Creating a Listing

  • Keyword Research: Identify keywords people are searching for on Amazon.
  • Quality Photography: Use premium photos or 3D renders.
  • Bullet Points and Description: Highlight benefits and ensure keywords are included.
  • A+ Content: Utilize A+ content for enhanced product descriptions.
  • Reviews: Aim for as many five-star reviews as possible.

Launching the Product

  • Build Hype: Create a launch group using social media, email, and direct messages.
  • PPC and Influencers: Use pay-per-click advertising and work with influencers to promote the product.

Case Study: AJ's Cocktail Cards

  • Initial Success: Over $50,000 in sales and $20,000 in profit in the first month.
  • Crowdfunding: Raised over $100,000 through pre-sales.
  • Long-term Success: $600,000 in sales and $244,000 in profit in the first year.

Common Questions

  • Time Commitment: 2-4 hours per week; 24 hours total spread over a few months.
  • Budget: $1,500 to $10,000; can start with $0 using Kickstarter or Indiegogo.
  • Timeline: Typically 3-6 months to launch.
  • Income Potential: No limit; some students have made millions.

Tips for Success

  • Follow a Plan: Use a proven plan, find a mentor.
  • Community Support: Surround yourself with peers and a support network.
  • Commit and Take Action: Invest time and money; take actionable steps towards your goal.

Passion Product Formula Program

  • Features: Step-by-step lessons, weekly Q&A calls, private Facebook group, checklist, one-on-one coaching, and bonus courses.
  • Guarantees: 14-day money-back guarantee, double your money back if you don't make at least $1,000 in the first year.
  • Limited Spots: 50 spots available, registration closing soon.

Conclusion

  • Commitment to Success: Take action, follow the plan, and utilize the resources provided.
  • Join the Program: Sign up for the Passion Product Formula to start your Amazon business journey.