MPP 2025 Final Live Session

Introduction

• Last live session of MPP 2025.
• Acknowledgement of the group’s engagement and energy.
• Focus of the session: Pricing models and practical applications for practitioners.

Pricing and Models

• Flexibility in Pricing: Participants encouraged to be flexible and find what works best for them.
• Importance of Neutrogenomics Testing: Articulation and practice in explaining benefits.
• Messaging Examples:
  • Use analogies (traffic, music, house blueprint) to explain genes.
  • Practice presenting to friends and family.

Pricing Structure

• Current Pricing:
  • Practitioner and client pay the same when ordering via the portal.
  • DNA test kit: £74.25.
  • Each report: £112.50.
  • Discounts available for five reports (£549 total).
  • Discounts only apply to initial order.
• Add-ons:
  • Up to six months from initial results date.
  • Communication via email for order issues.
• Future Pricing:
  • Potential adjustments for report size differences.
  • Possible whole report packages.

Practitioner Pricing Example

• Suggested RRP:
  • Example: Test with Nutrient Core and 30-minute Zoom call at £399.
  • Practitioners have flexibility to adjust prices and package services.

Use of Third-Party Data

• Data from 23andMe and Others:
  • 23andMe's data not aligned with Life Code’s needs.
  • Concerns about 23andMe's data privacy.
• Life Code’s Data Integrity:
  • Commitment to data privacy and non-use of third-party data.

Arguments for Testing

• Benefits:
  • Cutting-edge science.
  • Cost-effective compared to other functional tests.
  • One-time test, no need for frequent retesting.

Practitioner Models

• Examples:
  • Individual practitioners and clinics.
  • Overseas and domestic orders.
  • Flexibility in holding stock.
• Highlighted Practitioners:
  • Pippa's success with packaging services for growth.

Life Code's Offerings

• Research and Development:
  • Rigorous gene and SNP selection.
  • Trust and privacy assurances.
• Support:
  • Responsive team available for practitioner support.
  • No vested interest in selling supplements.

Intellectual Property and Resources

• Practitioner Resources:
  • Certification and training materials available.
  • Encouragement to credit Life Code.

Additional Opportunities

• Further Education:
  • Advanced courses: "Jeans in Mind" and "Dynamic Metabolism".

Conclusion

• Community and Support:
  • Appreciation for the group’s participation.
  • Upcoming meetup planned for July 4th in London.
• Final Remarks:
  • Encouragement to continue engaging with Life Code.
  • Invitation for feedback and continued communication.