Welcome back everybody. I can see people are ticking in. Um, don't want anyone to miss out on the very last live session. Brilliant. I think almost everybody who was on part one is with us. So, it's looking good. So, welcome back. This is the very last session of MPP 2025. Um, don't go. I know we love you all too. Um, you have been a brilliant group actually. Usually by this time I'm a bit like like exhausted. Uh, can I have a break please? But actually, I've loved it uh the most of all years uh this year. It's you've just been a fantastic group and I know there's a couple of people who've done it again and again and again. Um so they I'm sure would say the same. Okay. So we're going to talk a little bit about pricing um and different models and what some different practitioners do. Um these are just ideas that we're going to share with you um so that you can go and do what you want and it works according to how you work. Um, so it's very very flexible. So first of all, you know, you've got and heard a whole load of reasons why people should uh benefit or could benefit from neutrogenomics testing uh today. And hopefully just picking up some terminology and some phrases and some analogies um is helpful. um the more you talk about it the more uh articulate you will be in terms of the lingo of neutrogenetics and neutrogenomics. So talk to it talk to your friends about it bore your family with it. Um it's just practice on how you describe uh things to clients. So, I find it really helpful to vocalize things and certainly bore a lot of the people in my life and it's just tough. Um, I listen to their stuff too and it means nothing to me. Um, so here are some messaging examples that might be helpful. Um just you know if people think or haven't even thought of DNA testing being of relevance or help to them um here are just some examples. You know learn what works best for you in your body. Um genes are an instruction manual for your body. Um, I used to have this slightly convoluted analogy about genes being letters and making up words and being in books and duh and I I find myself getting a bit tongue tied with it all. I still think that is a decent analogy. Um, my current favorite is about traffic. Um, and that you know what the genes are doing. the genes are controlling the flow of traffic. So if your body is a big pot of chemicals and pathways, some of those pathways will operate um to some extent uh anyway and they might be perfectly in tune. But mostly we need someone to conduct that traffic and keep it under control. We need some rules and we need some things to police it. And that's where the genes come in. So the genes can receive signals. They can speed things up. They can slow things down. They can stop certain things. And with SNIPS and with these unique combinations of variances, we've all got um certain weaknesses in the in the city in terms of where the traffic might get clogged up um and where it might free flow always perfectly well. Um, so it's whatever works for you and whatever you find easiest to express when you are describing all of this stuff. So a house blueprint. Yeah, it's whatever works for you. Another one I sometimes use is about music. um you know so you have the orchestra um but until the orchestra is brought to life by the conductor um then you don't actually have any music you don't have a performance and the conductor will tell certain uh certain departments certain uh parts of the orchestra to be quieter or louder and he'll speed it up and slow it down and that's the whole kind of another way of putting it. Um, but just practice practice on anyone who will let you um is is what I say. And keep on listening to our snapshots and hopefully that will help too. Yeah, exactly. You might have a crash, Anna. And that was our comp car crash kind of slide. I don't know if you remember that. Um, but exactly. That's that's a great way of putting it. Swap as well. SWAT. Yeah, we had a good SWAT analysis. A's done a SWAT analysis in some uh presentations that are coming up. So that's the sort of how you get into this and how you start talking about it to people and then of course they all want to know how much it costs. Um is it worth it? Um and is it worth it to you as a practitioner as well. So, you know, we've talked about how useful a tool it is um as in order to understand your client and to be better a better practitioner both better than you were and to be able to genuinely uh believe in yourself as being a good and valued and valuable and better practitioner um than others. So, a good choice for clients. Um, but then there's the pricing bit. So, this is this is our current pricing. Um, I don't want to get too bogged down in it, but the structure on the left hand side. This is the practitioner price that you will pay when you order via the portal. Uh it's also the price that a client pays if you choose the client pays option. So we don't have a client price and a practitioner price. We have one price. We also don't administer permission. So there are ethical reasons for that that are in accordance with our beliefs. There are practical reasons too. Uh we're not judging you in terms of how you uh resell tests and how you position that with your clients, but this is our simple pricing structure. So the DNA test kit 7425 that's automatically added to an order when you start to place an order on the circle that price was arrived at because it's 25% off £99. So, these prices might look a bit weird, but they kind of started off by discounting from what were client prices when we first started the company. Um, so that gets added to the order and then each report currently is £11250. Um, so if you order one report, the total price is 18675. that is 25% off 249 which is kind of what you see over here in terms of RRP nominal. It's just a suggested start point for RRP. I'm going to come back to that in a minute. Um then if you add another report that's another 11250 and so on and so forth. when you get to five reports any five reports a automatic discount is applied um so the total price is 549 now this is for the one order which is for one person um so it's one test kit and as many reports as you want to add to that test kit um it's not about five reports spread across different people Because to be totally transparent and it would make logical sense I think when you hear it that we have a high cost base for each client because there are the lab cost, the test cost, the admin cost all around of that. So this price is for one uh order that relates to one person. Um so effectively the fifth report is $24.75. Um, so it can often be worth thinking about, oh, is there a fifth report that is worth adding? If you're going to do four, you may often as well do five. Um, this discount only applies for the initial order. Um, so if you place an order for one, then you add another in a month's time and then another, then another, the discount won't apply after the fifth report because every time you do that, there is effort behind the scenes. So, we're able to offer that discount when you order those up front uh because it is all in one go and it is a less cost to us. Um, so we can pass on um that that to you. Okay. Um, the add-ons, as we've said, up to six months of the initial results date. So, you'll be able to see that on the order on the portal. You can see an order go through its journey. So, as a showed you, um, you can see that the order's been sent out. you can see the order um the samples been returned or not. So as like I said, please do check that. Um and you can see when the results date is expected and then once the results are ready, you get notified. But you can always see that audit trail of what happened when uh as well. If you just about miss the six months, um get in touch with us. You know, you can get in touch with us. We say please email is the best way. We are so responsive to email. Um, get in touch with us by email and we will look into whether it's actually all been deleted yet. There might be a few days leeway. Uh, for example, um, so that is the that's the pricing structure. We are in the process of reviewing our pricing structure to um to possibly implement a small report versus big report difference in price. We will share that with you as soon as we can. Um by ordering now, you will never be worse off than if you waited till the future. So when we talk about we might change the prices. I'm afraid in this world pricing only goes one way. Um so don't hold out to uh order a small report because you think the price might go down. Um although we'd love to be able to do that. Um that won't happen. It's just to try and uh think about the fairest way of pricing things in the future. Um we might also be able to offer a whole report package too um which is cheaper um than the some of the parts as well. So that's the price to you. And then on the right hand side here um this is a suggested RRP just for the tests. Um, this is something that you can play with. A lot of practitioners offer packages that include support and of course that support has a value and that value should be aligned with what you charge uh for your fees in your in your uh business. Anyway, um, do you need to say something? Uh, yes. Emma, could you just comment on what the pricing is if people want to add like the sixth report and the seventh report? Yeah, it's 111250 for the six and then the seven and the so on. Um, so that's why I'm saying it as part of our price review, we might do a similar discount for the whole. Um, I would go so far as to say if you want to place an order for uh the full report suite uh in the next couple of months, email us and we'll be able to um we'll be able to accommodate a a best price for that. Um I might even put that on an email actually so that I don't get inundated. It's expensive to do all of them and I understand that there are clients who do have appetite to do the whole thing and do have the funds. Um and I would also say you know it is so varied in terms of people's financial situation that of course we want to support people at the lower end of the budget but some people do have money and do not be do not be shy about uh valuing your own time in terms of the time you are going to spend interpreting and explaining the reports. You have a very special skill. You've invested in the training. You've put your time in. You've paid for it. You've got a relationship with Life Code um which is of value and you you've got every right and should value that yourselves and um convey that to your clients. Um, so you know, compared to an awful lot of quite frankly rubbish stuff out there and and and incompetence as well. Um, you are already streets ahead. You are in a different league um to the Instagrammers of this world um who are just bluffing their way through it. So value your time and make sure that you charge an amount that you feel good about that makes it feel worthwhile to you to offer this uh solution and then you've got flexibility also when there is someone who is um hard pushed and that is up to you as well. So yeah those are my those are my kind of beliefs on on pricing really. So here's an example of a package price that you might put together. So you might basically say, okay, there's a test that includes nutrient core and a 30 minute zoom call. Um, and you're going to charge $399 for that. Or maybe that's your public price. Um, and that gives you a little bit of wubble room if you want to do a special launch offer. um because you will still be you'll be paying life code 18675 you'll get a zoom call for that um in terms of a support call as well that is complimentary to you when you're placing standard orders with the portal so the cost of you providing a nutrient core test and having your support call you pay18675 and that is actually the public price that if we've ever put out a price to the public as to the value the retail price of that it's it's likely to be 399. So you've got uh more than 100% margin to play with. Um and then you could consider what do I charge for each additional report? What do I charge for followon uh support? This actually looks pretty cheap to me. Um, but it's your decision. It's up to you to look around and work within your own values and your own model. Um, but I really hope and what we are trying to do is be fair to you and support you and to create a mutually beneficial uh community here in terms of what we're all trying to achieve. Okay. So yeah, we don't put prices on the we don't put prices on the products on the website. There is no VAT on reports um because they are considered to be health things. So that's that's our business in terms of we don't charge you VAT. Um if you have to pay VAT for your business, that is your business. Um but that is our model and that has been approved by HMRC and all the various boring old uh authorities uh that need to um agree those things. So 23 and me um I can see 23 and me. Did I say we don't use 23 and me somewhere on a slide and then I haven't explained it have I? Um so yes third party data we do not use and cannot use third party data. So if your client has tested with 23 and me or ancestry the problem with uh the data or the range of data I say a whole there's a whole range of other problems too. Um, but although those tests have a broad data set accompanying them, so for example, you might get 500,000 snips tested with 23 and me. Actually, unfortunately, those snips aren't necessarily the SNIPS snips that we're interested in. um because 23 andme's purpose and aims and objectives in doing those tests are not the same as ours. So when we look at at pathways and we look at systems and we identify genes and snips, we have a whole set of criteria uh that we use to determine what we want to include. And so we have a bespoke uh set of snips that we have commissioned our lab to be able to test for. It is unique to life code. Um so no one tests the same selection of snips that we do. Um and even though like if you did a methylation report you'd you probably have about 30% of gaps um in that report in terms of the snips that 23 and me can provide. Um so we don't use any third parties because you would get incomplete analysis, you'd get incomplete reports. Um and they'd be largely incomplete too. um 23 and me um some of you might have heard have gone bankrupt or filed for bankruptcy and there is a lot of panic out there um about what is going to happen to people's data to be honest the writing's been on the wall for a long long time um I haven't trusted 23 and me for a long time although I did use 23 and me for my own tests um 10 years ago and it helped me get the understanding that I needed at the time about neutrogenetics. Uh it was a research project more than anything. Um clients are more likely to ask you about data privacy and security and confidentiality. Um as AA said there is a section on the website about that that we are going to extend because it is becoming more of a concern for people quite right likely. Um the concern for 23 and me customers is who's going to buy the company? What are they going to use the data for? For example, will people be denied insurance um or charged extortionate um amounts etc etc. Um so that is the risk uh with them. There is no risk with us. Um we have written into our terms and conditions, our commitment as a company to protect data and destroy data and never use it for anything that we've not been explicitly ordered to use it for. Um so yeah, Pure Genomics also use third party data. same problem. So, they don't get the snips that you need. There also some little mistakes in that report. And that's the only thing I'm going to say about that. Um, so you get what you pay for to some extent. And you know, even if you're telling your client, so someone's done 23 and me or Ancestry, if you're suggesting to your client that they upload their data to something else, then be careful. um you know are you somehow liable if they upload their data over the internet and it's interpreted and used for some purpose. Just have respect. You know, we're all trained in this about how we keep plant records. Um so if they choose to do something and it's clearly their choice and their initiation, that's up to them. But don't be part of um the problem if this whole data thing is about to blow up. Okay. Anything you upload over the internet is potentially going to be intercepted uh as well. You're putting it into the ether. Um so even on its way to somewhere else it could be intercepted. Okay. Um, and if you've done 23 and me, you can ask them to delete it. Um, they have a legal obligation, but there are concerns around whether they even will at this moment in time because everything's so up in the air. Okay. So, if we sold the company, the T's and C's are still part of our contract with you. Um, so, and we're not intending to sell the company either, but it's a good point, Sally. Um so that contract is is is binding um whoever would own Life Code uh or operate Life Code or work for Life Code. Um, so it's as it's as good as it gets and that's my honest um position on it and that's always been really one of our reasons for for doing this as well um for for creating life code. Uh one of the main reasons was when I graduated and finished my nutritional therapy diploma, I did 23 and me. uh we actually used 23me data not when it was life code but a previous uh company that I created and then I realized what scumbags they were um and wanted nothing to do with them uh for a whole host of reasons. So there you go. That's it. I finished my little mini rant um and yeah I won't bore you with it anymore. So, we've talked about arguments for testing as well. Here are some big ones without lots of uh detailed information. Um, we are cutting edge. So I find it amazing that Mark Hyman of the functional medicine world um millions of followers and a influential person uh put out there only last week that they are adding the MTHFR gene to his company which is called function and does a whole raft of testing but no genetics but now they're offering MTHFR And it's like, wow, actually most people still don't know this. Most people still haven't done it. So you people here are actually quite close in and at the cutting edge. Um whether it feels like it or not, we we really really are. Um, and there's a big wide audience um, and potential uh, huge client uh, audience out there who would benefit from this. Um, it's cost effective. Look, those prices compared to a lot of the functional tests out there are really, you know, low in comparison um, or similar in others. And our test is a one-time test. So, we're not asking people to go and retest their metabolics 6 months after or a year after. No, you can revisit your metabolics test or your methylation test because you've got a different symptom or concern, but you don't have to do it again. Um, so yeah, I agree with you, Kane, about that. There's some people out there and there's some, yeah, scandals. I'm not saying he's a scandal. Um, but make your own judgment. Have a little poke around the internet and see what these people are really up to and what their associations are. And you know, you can only make your own decisions about who you decide to work with and associate with. Um, so um, yeah, and it's the real why, as we've said, and why life code. Hopefully you've got lots of reasons to um convey about that. So this is this is our ecosystem. So it's very much about the practitioner. So you know we refer to practitioners um we have practitioners who work alone or as part of teams people who work in person or virtually Europe, UK, rest of the world. There was a question about that earlier. We support international clients. Um, we courier tests virtually anywhere. Um, if the country isn't on the shipping list, just email us and ask uh because there are a couple of quirks there that we're trying to get around where there are some customs rules that don't like test kits being imported. Um but email us and the the bigger the noise, the more we'll try to get over any hurdles. Um practitioners who specialize in certain things or practitioners that work more broadly. Um all of these uh people all of these scenarios can be supported through our neutrogenomic testing. Okay. We have a few direct packages. Um so to be totally transparent about this we have some packages on our website where we include a 30inut zoom call uh with a life code practitioner. These evolved through working with certain organizations. Um, for example, at the moment we're working with Food for the Brain um foundation, which is a a charity, and we've got a package that we're offering temporarily um that includes nutrient core and a 30inut Zoom call. That Zoom call is not a nutritional therapy consultation. It is a support call for a client. And there is a difference. We are not trying to be nutritional therapists um directly to clients. It's a way of people accessing tests if they don't have any other way of accessing it. And more often than not, if that person wants to work more deeply with a practitioner or and we will get this message quite quickly when we talk to them, we want to refer them on. We don't want to develop long-term or even medium-term or very many relationships at all directly with clients. We kind of just want to move them into our practitioner community as quickly as possible. Um, so those packages tend to be they will never be less than 399. Um, they are often more than that as well. So we won't ever undermine the practitioner model. uh by doing that the other relationship that we have um we do work with universities uh to do research and some clinics as well. Uh so for example we've done some Alzheimer's research with the University of Manchester and we found that MTHFD1 not MTHFR MTHFR was significant as well but MTHFD1 was more significant as a risk factor for late onset Alzheimer's disease than MTHFR was um alongside APOE um 4. So that was really interesting and we're also doing some research with the University of East Anglia Aru no Anglia yes Anglia Ruskin University um in East Anglia um about weight loss as well um so we'll be publishing about that shortly. So here are some examples of practitioners and models um that we work with. So Richard Fry, he's a specialist. He's a psychiatrist. Um, and he usually pays directly for the reports. In fact, most practitioners do. So he orders the report. It's always the nervous system and sometimes he adds on methylation, sometimes detox, sometimes minerals, etc., etc. Always the nervous system because he's a psychiatrist, right? So he's working with people in the mental health space. He pays and places the order and then he resells the test together with his services to his clients. Um he's a regular orderer uh with us. He's pretty experienced now. So when he first came on board, I used to speak to him every week. Um, I was doing all this court then before we had Amanda and uh, now he he rarely asks for support because he's very familiar with the reports. Occasionally he will still contact us and say, "I've got a bit of a funny one here. Um, can I talk to you about it?" And that's how we hope uh, practitioners evolve. So, you're welcome to use the support, but don't feel obliged to um try to do as much as you can on your own, and that's how you will learn. But we're always here um as a sounding board as well. And even if you get to be an expert like Richard, there might be some weird and wonderful case that you've never encountered before and you really really want to talk to someone about it. Okay. Yeah. Sometimes as well, interesting Charlotte, you could do the test or you might refer to him or a client might have done a life code test with another practitioner and might turn up on your door too. Um, so that's that's one model. Um, clinics, there are quite a lot of clinics that we work with both in the UK and overseas and they do a whole range of work. Um they often have multiple practitioners. Some are quite small, some are quite big and they might order anything and they also usually pay us for the tests and then decide what they're going to charge their clients. Um some of them do quite high volume, but we don't mind. We want to support everybody. um whether you do a test every few months or whether it's lots and lots and lots per month. Um some clinics hold stock. Um particularly with overseas, it can be beneficial for an overseas clinic to hold stock or some individual practitioners once you've got used to us and we know that you're serious about working with us and doing the tests regularly. If you're overseas in particular, it might make sense for you to hold stock. Then you can give those kits to the client directly and it it means you don't have to wait for them to receive it or pay for the courier and things like that. So, we're happy to be a bit creative and flexible and support practitioners um with their particular requirements as well. Okay. And if you hold stock when you place an order, you just select this the kit number uh from the list in the portal. So it's the same process, it's the same price um apart from you're not necessarily paying an overseas career fee per kit. Okay. So the final uh practitioner example um some of you might have heard of Pippa. Uh so people started with life code years ago um and came to some of our in-person events and very quickly adopted neutrogenetics as a big part of her business and it was a big part of her clinic's growth actually and she did also a lot on Instagram um and recruited a team and it really massively took off. Um so yeah that's that's Pipper. You can look at her on Instagram as an example of a practitioner who literally went from nothing, just started off and she would agree that life coach was a big part of the growth of her business. Um, so and she started on her own and then as her business grew, she um brought other people into her team. Okay. So, and she created a set of packages actually. So, she would just go, I've got a women's health package or a hormones package or a menopause package. And she would construct those packages um as having certain combinations of tests and a certain amount of support. And that is what she sold on her website. Um and then she'd put the order through once she got her order. She put the order through with life code and it just worked the standard way. Okay. So, a few websites that I think are lovely examples of what people who've done MPP uh have created. Um I don't want to embarrass Sally, but I know Sally CE is on MPP this year as well. And this is Sally's website. Um it's very very focused on neutrogenetics and it's a great example of someone who uses life code as a big part of their business and we love your website as well. So these sites are here for you just to go and have a look at in terms of what people have done. Um and there's also lots to look at on the practitioner listing as well. So for example, if you work with a particular aspect of health and you want to see what other people have done, then you can go and have a look. Be respectful though, I'm sure I don't really need to say this, be respectful in terms of copying. Um, you know, if you if don't just copy what someone's written, um, because that is horrible when that person realizes what's happening. they've put the work into thinking about how to say things and express themselves in a really personal way. Um, so do do that for yourself because that's also a very good way of working out again how do you articulate what you're doing? What's so special about what you're offering? Why should someone come to you? Um, so you know, think of it, think of it as your own personal creation because that's what it's all about. A few things about Life Code. It's the whole journey. So, um, we have researched the genes and the snips from the bottom up. We've researched the research. We've plugged them into pathways. We've created pathways. Um, we've worked out which snips deserve to be included that are relevant clinically that are frequent enough to actually uh be happen for people. Um, and so there is no compromise in terms of what genes and snips we've selected. There's always more. Um I can't say the job is ever done but that is the rigor that you have uh and that you you know is behind the reports. We've talked about data and trust and privacy and I hope um that has settled well with you and then of course the support. We've met Amanda. She gets rave reviews um the whole time. That does go for my whole team I would say. I am so so privileged and happy uh to work with the people that I work with and um you get the most responsive positive support um from the whole team. So no matter who you talk to, you'll be getting that attention. Um we don't have any ulterior motive in our testing. So we're not trying to push a supplement. We're not trying to spin the facts a certain way to tell people that, "Oh my god, you've got this. That means that you have to buy this other thing forever." Um, which certain other companies do. That is up to them. Um, and it's up to you. Um, you square that circle, too. You know, you can use the results to work out what supplements would be beneficial for someone. Of course you can, but at least it's it comes with you having looked at that bigger picture. Um, there are supplement companies that use testing in order to justify the supplements. And actually, I think that is the more prevalent model when you see both testing and supplements in one place. And for me, I've looked at a lot of those companies and I just know that they're not rigorous and that they don't really know what they're talking about and actually their biggest focus and their biggest concern and their biggest interest is the supplements that they're selling rather than the the the quality of the testing. Um, so find a practitioner, do your assessment, fill in your profile, get listed on the find a practitioner thing. Um, and we will support you and you support us and we want this to be a two-way relationship. Um, so your certificate is available now in the folder. We'll send out the details about the self assessment. Um we've we talked about that earlier in the session. Um and we'll have more details on the email that will go out on Monday. And yeah, more details any questions uh just do get in touch. We do like to hear from you and you are welcome to reuse material from our training. Please credit us. So, you're welcome to screenshot stuff. Um, you know, we hope that you want to credit us and you want to be associated with Life Code. We do honestly believe that we've built trust and that our brand represents that. Um, and that we've got a good reputation in the practitioner space. Um, but you are welcome to use and reuse our images. Um we license our artwork like the fruit on the nutrient call report is from itock. Um you need to check your own licensing. You can license those things from my stock for a few pounds or you can use an image of the report that says life code and I think you're covered by our license in that case. Um and yeah, you can use your badge and all that kind of stuff. and follow us and tag us on social media and we will reciprocate um back there too as some of you have seen. Um I would just say and I've put it in smalish writing here. Please don't copy our intellectual property. Um we have unfortunately had to defend ourselves in that realm and we will continue to do so. um you can use our stuff officially and do the right thing and we will love you and work with you in that way but don't just take our stuff and share it with a competitor um because we'll find out and we will quack down uh on that sort of behavior. Okay. Um I mentioned hungry for more. We we are looking at formulating more live training. In the meantime, Jeans in mind which was last year um that was live last year. It's on sale for £75 and I think it's 10 hours of of recordings and material. It's fabulous. I loved it. Um that's a deep dive into nutrient uh nervous system. And then dynamic metabolism with Dawn Waldron is really about metabolism, metabolics, and cancer. And that is available on demand, too. Um, that is a well, they're both advanced. Um, so if this has uh left you hungry for more and you can take on that more advanced, go for it. Um, if you're a little bit shattered, uh, if your brain is frazzled, just take a break, join us for the snapshots, and start slowly. Um, and you will get there. You have access to MPP until at least the end of June next year and probably for a lot longer. Um, so you can take the time to run through things again and again and if you need to again. Um, this is a little bit more about the offer in case you missed it in the first session. And thank you. Um, we've genuinely loved it. Uh, it has been a blast and you've been brilliant. The final thing I would like to say is we are planning a get together for those of you who are interested in meeting us and meeting each other in person. Uh we're thinking the 4th of July which is a Friday. Um it will be in London and I know not everyone is in London or even in the UK but just giving you that heads up. 4th of July in the afternoon, we will be inviting our MPP25 cohort um to a little bit of education, a little bit of celebration and some fun uh and to have that human contact. So, um more about that soon. And thank you to Aggera. She's my last woman standing uh with respect to today's session. So, thank you. Thank you, Emma. Thanks a lot, everyone. Thank you so much for the fantastic feedback in the uh chat. It really actually makes me. Um yeah, we love working with you and we can't wait to see you on our future events and we really can't wait to see all of you who can make it at the uh meetup in person. It will be it'll be awesome. Wonderful. So, on that note, have a great weekend. Don't be a stranger. Bye for now. Take care.