Insights from Myron Golden on Business Growth

Aug 21, 2024

Business Department Interview with Myron Golden

Introduction

  • Interview with business coach and mentor, Myron Golden
  • Discussion about making oneself more findable to potential buyers
  • Focus on solving others' problems to achieve business success

Key Insights from Myron Golden

Early Career

  • Myron's journey to becoming a top salesperson
  • Emphasis on acquiring sales skills rather than relying on natural talent
  • Importance of persistence and learning from failures

Sales Philosophy

  • Sales is about persuading for the customer's reasons, not convincing for your own
  • Effective sales is driven by solving customer problems

Business Growth Strategies

Four Moves to Scale Business by 128%

  1. Lead Generation
    • Generating leads by making oneself findable
    • Importance of focusing on potential buyers
  2. Lead Conversion
    • Transforming leads into customers through core product offers
    • Various conversion mechanisms (webinars, live events, etc.)
  3. Customer Ascension
    • Offering premium value offers to maximize profitability
    • Different offerings such as higher-priced coaching or events
  4. Customer Retention
    • Continuity offers like memberships or subscriptions for consistent revenue

Overcoming Limiting Beliefs

  • Awareness and addressing of self-made and societal limiting beliefs
  • Importance of focusing on empowering stories rather than disempowering ones

Lessons from Scripture

  • Myron’s business principles grounded in Biblical teachings
  • Continuous learning and application of Biblical principles

Solomon’s Business Model

  • Solomon as a model for consulting, content creation, and continuity cash flow
  • Emphasizing the importance of delivering wisdom and consulting as a service

Wealth and Pricing Strategy

  • Myron's approach to pricing services and coaching
  • Charging premium rates reflecting the value and transformation provided

Cultural and Team Building

  • Treat others as one would treat God
  • Cultivating a kingdom culture in business emphasizing service and respect

Concluding Thoughts

  • Myron’s emphasis on investing in oneself through learning and mentorship
  • Encouragement to attend Myron’s challenges and seek further learning opportunities

These notes capture the essence of the interview with Myron Golden, focusing on business growth strategies, overcoming limiting beliefs, and applying Biblical principles to business and life. The conversation delves into practical advice for entrepreneurs looking to expand their impact and profitability.