Mailchimp Tutorial Notes

Overview

• Goal: Learn to set up email marketing with Mailchimp step by step.
• Target Audience: Beginners with zero experience.
• Key Features:
  • Free plan allows up to 2,000 email contacts.
  • Send up to 10,000 emails per month.
  • Tools available: registration forms, email newsletters.

Topics Covered

• Signing up for Mailchimp
• Setting up an account
• Email deliverability
• Importing contacts
• Creating signup forms
• Sending email campaigns
• Email automations

Signing Up for Mailchimp

1. Go to Mailchimp.com and click "Sign up free."
2. Input email, username, and password.
3. Confirm email to activate account.
4. Choose between four plans (Free, Essential, Standard, Premium).
5. Enter necessary details (name, business address, etc.).

Choosing a Plan

• Free Plan
  • Max: 2,000 contacts
  • Max: 10,000 emails per month
• Paid Plans
  • Charges increase with more contacts
  • Consider upgrading once you require more features.

Mailchimp Dashboard

• Overview of campaigns: click-through rate, open rate, new subscribers.
• Left side menu for navigation and features beyond email marketing (e.g., website creation, logos).

Email Deliverability

• Important to get emails in the inbox (Primary Folder):
  • Send valuable and relevant emails.
  • Track engagement (open rates, clicks).
• Authenticate email address:
  • This increases deliverability.
  • Requires ownership of a domain (e.g., medicstutorials.com).
  • Steps to authenticate:
    • Add domains in Mailchimp settings.
    • Verify via email and set up DNS records.

Audience Settings

• Navigate to audience settings and enable double opt-in to prevent fake sign-ups (optional).
• Update campaign defaults: audience name, from name, and email address.

Importing Contacts

• Go to "Audience" and select "Add your contacts."
• Two options: copy-paste from a spreadsheet or upload a CSV file.
• Ensure the status is set to subscribed, then tag the list appropriately.

Creating Signup Forms

• Create a way for people to join the email list (registration form on the website or landing page).
• Types of forms:
  • Embedded form
  • Pop-up form
  • Sign-up landing page
• Recommended: Create a pop-up form to offer an incentive for signing up.

Send Initial Welcome Email

• Ideally, welcome email is triggered after sign-up.
• If on the free plan, enable the final welcome email in audience settings as a workaround.

Sending Email Campaigns

1. Go to "Create" and select "Email."
2. Name the campaign relevant to the content.
3. Edit recipients based on tags and audience.
4. Craft engaging subject lines and preview text for better open rates.
5. Design the email using the new email builder.
6. Preview, schedule, or send the email campaign.

Email Automations

• Customer Journeys available on paid plans for automated email marketing.
• Example: Create an onboarding sequence for new subscribers (tags, welcome emails, and follow-ups).
• Segmenting based on email engagement can help maintain a healthy audience list.

Conclusion

• Following up on subscribers through email automation is powerful.
• Engage users and retain healthy email practices.
• Encourage viewers to like and subscribe to the channel for future content.

Key Tips

• Provide value in emails to avoid spam filters.
• Keep the audience engaged and analyze open rates to improve strategies.
• Regularly update and clean the subscriber list.

Remember:

• Authenticating your domain is crucial.
• Create valuable incentives for sign-ups.
• Automate your email processes with caution to avoid overwhelming subscribers.