Pinterest SEO Keyword Categories

Overview

This lecture covers the 10 essential keyword categories to use for Pinterest SEO, explaining how each applies to different content types and niches.

Use 10 keyword categories across your content, including Pinterest pins, boards, websites, or products.
Find useful keywords using Pinterest’s search bar, Trends tool, and Ads Manager.

Discovery & Inspiration: Keywords for browsing and idea generation, like "best wedding ideas 2024" or "art inspiration".
How-To & Educational: Search terms that typically start with "how to", such as "how to paint with watercolors".
Product or Service-Specific: Include keywords for your specific product or service, e.g., "web designers for Showit".
Location-Based: Target locations, e.g., "things to do in Montreal" or "wedding photographers in Chicago".
Budget & Pricing: For price-conscious audiences, e.g., "budget wedding tips" or "affordable home decor".
Product Reviews & Comparisons: Use review terms, like "best wedding venues in Tucson" or "[brand] review 2024".
Seasonal or Trend-Based: Terms tied to holidays or trends, e.g., "2024 interior design trends" or "holiday marketing tips".
Personalization & Customization: Keywords for custom offerings, like "custom wedding invitations" or "personalized travel itineraries".
Guides & Itineraries: Keywords for detailed plans or instructions, such as "month-by-month wedding planning guide".
Audience or Demographic-Specific: Tailor keywords to a group, like "stay-at-home mom tips" or "renter decorating hacks".

Pinterest SEO — The process of optimizing content for Pinterest search visibility.
Keyword Category — A group of related search terms for targeting specific audience interests or needs.
Bottom of Funnel — Users close to making a purchase or hiring a service.
Evergreen Business — Businesses not tied to seasons or trends; content remains relevant year-round.

Identify which keyword categories fit your content niche.
Use Pinterest’s search bar, Trends tool, and Ads Manager to find keywords in each category.
Apply relevant keywords to your pins, boards, and website content.
Consider joining Pin Profit Academy for in-depth training if further help is needed.