The Success Story of Pizzaburg

Introduction

• Pizzaburg is a well-known name in Bangladesh's pizza market.
• 9 out of 10 people talk about Pizzaburg.

Emergence and Popularity of Pizzaburg

• Pizzaburg started its journey in 2018.
• Currently, there are 16 outlets in Dhaka, Chittagong, Comilla, Narayanganj.
• Sells approximately 8,000 pizzas daily.

Marketing Strategy

• Meme Marketing:
  • Increases sales by entertaining customers through memes.
  • Shares 2-3 memes daily on the Facebook page.
• Local Taste:
  • Prepares pizzas according to the taste of Bangladeshis.
  • Offers different flavors of pizza compatible with local tastes.

Product and Pricing Strategy

• Pizzaburg's large pizza is priced between 600-650 Taka, which is affordable.
• Offers pizzas in various sizes, including family size.

Product Promotion

• Influencer Marketing:
  • Salman Muqtadir as brand ambassador.
  • Promotion on social media.
• Special Offer:
  • 50% discount for Mercedes Benz owners.

Customer Experience

• Branch monitoring to ensure pizza quality in branches.
• Feedback collection and developmental work.

Social Initiatives

• Training programs for employees.
• Provision of sanitary pads for women.
• Separate washrooms for the third gender.

Future

• Can Pizzaburg become the largest restaurant chain in Bangladesh?

Conclusion

• Pizzaburg has created a strong market position through its traditional taste, branding, and promotions.
• As a successful brand in Bangladesh, Pizzaburg's example is noteworthy.