Course on AI SEO

Welcome

• Course will help leverage AI for SEO to grow traffic and business effortlessly.
• Access to all prompts used in the course.

Introduction

• Software Shuffle helps business owners and marketers use AI SEO and content for profitable online businesses.
• Instructor: SEO specialist who has helped numerous websites grow their organic traffic.
• Subscribe to the channel if you enjoy the content.

Course Overview

• Comprehensive course covering all aspects of SEO:
  • Keyword research
  • On-page analysis
  • Link building
  • Local SEO
  • Content optimization
• Current and evolving SEO landscape.

SEO Landscape

Generative Engine Optimization (GEO)

• Definition and importance of showing up in AI-generated answers.
• Optimization using traditional SEO and E-SEO.
• Need for NLP, LSI key terms, citing sources, and fluency optimization.

Evolving Algorithms

• Focus on user intent over just keywords and links.
• Pages should match the intent of the targeted keyword.

Emphasis on E.A.T

• Importance of authoritative content; having a well-structured about page, author boxes, and editor pages with social links.

Zero Click Searches

• Increase in featured snippets and direct answers leading to fewer clicks on links.
• Necessity to optimize for a balance of informational, commercial keywords, and brand building.

Traditional SEO vs AI SEO

• Keyword Research: Human analysis vs. AI analysis of massive data sets for hidden opportunities.
• Content: Human-written vs. AI-assisted generation and optimization.
• Link Building: Manual outreach vs. AI-automated and quality analysis.
• Cost: Traditional SEO less expensive short term, AI-SEO higher upfront cost but less manual labor and improved efficiency.

Planning a New Website

• Importance of identifying the target audience.
• Steps for creating a Silo structure using AI prompts.
• Example: Elfin Nino website traffic and structure

Keyword Research Using Google Gemini

• Longtail Keywords: Accurate and detailed keyword outputs.
• Trending Keyword Identification: Keeping up with current trends.
• Competitor Keyword Analysis: Discovering competitor's keywords and gaps.

Content & SEO Optimization

• Using AI to generate content outlines, primary/secondary keywords, FAQs.
• Writing content sections by prompts and optimizing using tools like Scalebot or NeuronWriter.
• Regular checks using tools to maintain high SEO scores.

On-Page SEO

• Detailed on-page SEO prompts for engaging descriptions, identifying keywords, optimizing content, meta titles, and descriptions.
• Example: Creating a comprehensive on-page SEO report for El Nino.

Local SEO

• Prompts to create engaging Google Business Profiles, find local keywords, and compose replies to reviews.
• Example: Relevant local SEO prompts for El Nino site.

Link Building

• Content Gap Analysis: Uncovering unique content opportunities.
• Backlink Opportunities: AI-assisted list generation and outreach templates.

Tools & Platforms

• SE Rankings: All-in-one SEO platform.
• Neuron Writer and Scalebot: Content optimization tools.
• Pictori: Video creation tool using scripts generated by AI.

Conclusion

• Reminder to use the prompts shared during the course for enhanced productivity.
• Encourage practicing and integrating tools discussed.

Call to Action

• Reminder to subscribe and access the prompt library via the provided link.