AI SEO Course Summary

welcome to this course on AI SEO the material in this course will help you leverage AI to do all the heavy lifting involved with SEO so that you can grow the traffic and business of the sites you're working on effortlessly you'll also get access to all the promps I'll be using today so all you need to do is watch this to the end and follow the simple instructions I lay out in this course coming up next welcome to software Shuffle this is the place where business owners and Savvy marketers come to learn how to use AI SEO and content to build profitable online businesses as an SEO specialist I've had the chance to work on and help numerous websites grow their organic traffic and take the business to the next level we hope you enjoyed today's video and if you do consider subscribing to the channel so this is going to be a very comprehensive course in which I'll be taking you through all the different aspects of SEO and how you can use AI to help with your day-to-day tasks so everything from keyword research onpage analysis link building local SEO content optimization you'll be getting prompts on all these different aspects but before I get into the main section of this course I want to bring your attention very quickly to the current SEO landscape that's because it's very important to understand where we stand currently and how SEO how search is changing in order for us to optimize our web pages our website in such a way so that we have a chance of ranking right on top okay now ranking right on top the definition for that has changed significantly in these past few months so you want to make sure that you're not just showing up in the top organic listings but you also have a chance of showing up uh when the AI generates an answer okay so you want to be recommended by the AI also so this is the first point in which we are talking about generative engine optimization so this is a fairly new term Geo in which we actually optimize we use traditional SEO and E SEO to optimize our websites in such a way so that we rank in the organic listings and also have a chance of being recommended when EI generates an answer so an example for this is let's say if you're searching for like a product say you're searching for a cycle so uh a lot of times what will happen is the AI I'm seeing these results these days a lot now so the AI will uh compile an answer like it does you know Gemini infused into search now so it'll give like an answer but then it will also give these uh listings so these different Cycles from different websites and you can click on them and then land up on those different sites I mean it's good one way that you know the AI is actually providing us with accurate information and then also you know citing these websites trustworthy websites from which you can purchase things but then you also want to make sure that you know what you need to do to optimize adequately so that you have a chance of showing up over there now there is a a lot of different things involved uh when it comes to optimization but for this mainly you need to make sure that you're utilizing NLP and LSI key terms your citing sources so if you've taken information from somewhere you want to site that Source you want to add some statistics so that adds to The credibility as well fluency optimization uh which is overlooked these days so making sure that the copy is written for humans this is very important short paragraphs short sentences clear writing very important so things of this nature I'll make a separate video showing you how you can optimize for geo but then this is how uh SEO is changing this was the first point second is evolving algorithms so the algorithms keep changing we all know this but then now the focus is more on user intent it used to be just keywords you know content links but now you need to make sure that the keyword that you're targeting you understand the intent and you're building out your pages accordingly so an example of this is if uh you're trying to rank for a particular type of course you know some type of course uh keyword uh you want to make sure that that page that you'll be building it matches the intent okay if you're trying to rank for a more informational type query then that's going to have a different layout if it's like a product page e-commerce that's going to have a different layout so you need to understand the intent of the keyword see what the the top ranking sites are doing and then build your pages accordingly third is emphasis on eat so we already know about this how important eat is make sure that we have a proper about page and the about page is you know lightly linked with other pages on the site making sure that if you're publishing content there is an author box author page uh there if there's an editor and editor page editor box you know Social Links to uh those editors things of this nature again this is also a very vast topic so I'll make a separate video on this later but eat is also very important in the current SEO landscape at the fourth point is zero click searches so the increasing prevalence of featured Snippets and direct answers in search results is leading to more zero click searches where users find the information they need without clicking on any links so this has actually become quite a big issue for a lot of sites especially content sites that uh is the website around informational type queries uh because uh now as we know AI is actually giving us the answer clear concise answers for a lot of different a lot of mostly informational type queries which is creating an issue uh and issue being low traffic low clicks to these websites so we need to make sure that we optimizing our websites uh in in a proper ratio you know so you want to have few informational uh keywords that you're going after few commercial keywords that you're going after and then try to build a brand uh using uh SEO and of course different marketing channels so that uh you get that branded traffic as well okay so a lot of websites that are more established you will see that if you check the keywords that they're ranking for uh you you can skip the bigger ones of course Apple rebok Nike all these uh have a lot of traffic just because of the brand name but then even brands on a smaller scale also uh get a lot of uh the traffic just because of the brand name so you also want to make sure that you're working simultaneously to build a brand while doing SEO as well now let's take a quick glance at the differences between traditional SEO and AI SEO okay so we have different sections here so keyword research we have uh off page on page and the price so as far as the keyword research is concerned traditional SEO relies on human analysis of search Trends competitor keywords and keyword tools uh but AI SEO utilizes AI to analyze massive data sets identifying patterns and uncover hidden keyword opportunities okay so if you used chat gbt or Gemini to do keyword research and if you've prompt it properly uh it can provide you with very accurate information I've tested it multiple times and I've actually been pleasantly surprised uh with the result but the results that I get when I prompt the AI properly don't worry you'll be getting all the prompts like I mentioned I'll be giving you really really good detailed prompts that you can use um and you probably won't have to use any other tool if you use these promps properly okay moving on to the next point so content human written content optimized with Target keywords traditional SEO an EI SEO can assist in generating content outlines optimize existing content and even create full articles so we know this uh link building manual Outreach and relationship building to earn back links with ai ai can help identify potential link opportunities automate Outreach and even analyze link quality okay uh let's talk about the cost so how expensive uh is uh either of these going to be so traditional SEO can be less expensive in the short term but requires ongoing Human Resources uh whereas with EI EI tools and platforms can have higher upfront cost but can save money in the long run by reducing the need for manual labor and improving efficiency right so uh it's very true actually if uh you're doing everything manually you know like for example if you have a SEO agency and you're not incorporating AI you're doing things manually manual keyword research you know manually building topical Maps manually creating content outlin it's going to take a lot of time and you'll need a lot of uh head counts to actually you know fulfill the deliverables that you have to deliver to the clients but then if you're using AI you can have a very small team and serve a lot of clients if you know how to use EI tools but then EI tools initially you know you have to spend you have to invest in the tools but then once you get used to it once you're making some money with uh you know your SEO business then paying for these AI tools becomes negligible really and a lot of the tools have free trial so that way you can test it out if you're liking it you can go ahead and purchase it so now we'll be moving to the main aspect of this video in which I show you how you can use very easy to use copypaste prompts to automate pretty much your entire SEO workflow but before that I want to bring your attention to another point that you should consider if you haven't considered it already and that is to diversify your efforts on these different search engines so we have Google YouTube Amazon Bing Facebook Tik Tok all these are considered search children because people uh spend time on them spend time searching for Content information and uh ultimately people end up buying things on these platforms as well so you know we all love our websites we all love our SEO but then you know it's important to diversify our efforts very important especially if you're working with clients for their best interest you want to make sure that you're analyzing their type of business and then providing them suggestions as to which search engines they should be focusing on so for example if there is um you know there there's a client who's selling a particular a physical product so then they have a website we also want them to have a YouTube channel and also list their product on Amazon all right if there's a client that has mainly a Content business then maybe a website and YouTube channel will suffice so you need to study uh the business and then recommend uh which search engines uh would fit and help the client achieve the particular goal because at the end of the day any website any business the main goal is to earn money right you want to build the business so that you get that income and there's you know you want to utilize everything you can to build that brand so that there's a higher chance of you to spread the word about your work about your whichever service whichever product is being sold by that business so that you can make more money so this I thought I should mention uh start playing around with these different search engines if you haven't already if you have then that's very very good if you haven't already then you should start dabbling and testing out with search engines would fit the businesses that you're working with Okay so let's start from the beginning uh with planning a new website so these promps that I'm going to show you now are going to be really useful if you've gotten a new project or if you're starting a new project you can use these proms to to very easily identify the target audience understand the business uh create a silo that you can uh build all the other pages of the website around okay so next you're going to open up your preferred AI platform I have Gemini opened up here but you could uh very well use chat GPT as well and then you need to get a hold of these prompts for which I've left a link in the description uh you'll find the link to the prompts in which you'll get um the entire promps Library so all the prompts are going to be in that Library so uh if you if you trying to use these prompts test out for yourself make sure you get your hands on that proms list uh the link for which is in the description but then once uh you have this open up here you can see this is mainly split in two sections so first we have the target audience identifying the target audience prompt and then we have creating a silo Okay so uh this is going to be the subsequent prompt to the first one that will help us to create a wonderful Silo for any website so the first thing we want to do is identify the target audience for a new website assuming we don't know who the target uh audience already is uh we want the AI to help us identify that so you come down here and copy this entire prompt just like that bring it over to Gemini paste it here now you see there's only one place that you need to fill over here which was uh so identify the target audience for a business that so you need to describe the business okay so IE sells wood fire pizza ovens okay so you need to describe what the business does so I'll just remove this so it's an anal izing and it gave me a lot of information about the target audience and I had actually done the search for this website which is elfan Nino they are Pizza makers based in New York City and uh so that's why I left this uh description to sales Woodfired Pizza ens okay and so it give me the demographics so age 30 to 55 uh and it also mentions that this group is likely to have disposable income uh and an interest in home and cooking okay so really nice agenda location so Suburban uh semi- rural areas income level mid to high so it also gives me the income level a lot of different information over here you know the interest so they like they probably like cooking and entertaining outd living uh and it also gives me things like the budget okay now this is actually very accurate so ,000 to $5,000 which is actually uh the price range in which most Pizza ovens uh Fallen okay so if I take you back to the lanino website and if I show you the pizza ovens so if I go to let's say the Roma series you'll see that the price actually falls within uh those brackets so starting is uh 2,000 2000 2,000 okay and then if you take a look at uh another series even even if you go at the more expensive ones so Grande G Series these are very expensive or the higher the more premium larger pizza ovens so you can see the price over is 5,000 6,000 so it's actually fairly accurate in its analysis you know now it gives some more information also so you can see how useful this can be if I was uh you know tasked with doing this uh all this research it would have taken me at least 2 to 3 Days To compile this data uh so now that we have our target audience we want to go ahead and create a silo structure for uh this website so we'll come down and go to the creating a silo prompt copy this so what this prompt says is create a silo for a website with the information mentioned above so the me uh the information that we already have over here give me a detail Silo showing the top level pages and Pages within them in a presentable uh manner so I'll copy this bring this over here add it it and see the type of Silo I can get so our Silo has been generated and as you can see this is actually a very nice looking and also very logical Silo actually so uh we get started with the top level pages so we have the homepage here under that we have the Y Woodfire Pizza so this is more like the company page so then we have sub Pages under this like our pizza oven story so Brand Story So on then we have our pizza oven so this is where all the Owen pages will be located at inspiration and resources so this is where all the recipes blogs videos all the resource will be at and about us so actually very very accurate so if I take you back to the lenino website you'll see that this is how the website has been structured okay so we have the pizza ovens uh over here then we have the accessories cooking so blog recipes tips company so on and so forth so actually very accurate uh and really nice output from Gemini over now I want just take you back to elino for a second to show you the traffic that this website has been getting so I'm using this Uber suggest extension and in this it shows 40K uh organic traffic okay and and you can see that the graph going up well the graph is going up but Uber suggest the data is not very accurate but uh if I check in these other tools this web website has been getting uh anywhere from around 10 to 20,000 organic traffic every month uh which is actually a very nice thing considering that uh this website was made recently not too long back so today I'll be showing you how you can use Google gini to conduct really detailed an thorough keyword research to find all sorts of different keywords from longtail to local to trending keywords I'll also show you how you can use these certain prompts uh to actually conduct competitor analysis and also find uh the keywords that your competition is ranking for but you currently are not so keyword Gap analysis uh you can create a ton of different keyword clusters all sorts of prompts uh I'll be showing you in this video today so where all this starts is of course the prompts so I have a document created specifically for keyword research but uh as I'm making this video I'm also currently working on creating a huge library of prompts in which I'll have prompts for pretty much everything you can imagine as far as running a website from ideation to planning to keyword research content creation and Analysis so that's going to be a huge um set of prompts that once it's done I'm going to of course offer it to all of you for free for no charge at all but uh this is the keyword research section of that huge library that I'm working on and this is actually a very comprehensive set of prompts that we can use to refine and really find really really good keywords uh to Target so as you can see first we have the AI warm-up prompt which is essentially letting the AI know uh what we wanted to do okay so setting the expectations uh with the AI so the first thing you want to do is actually copy this prompt and then bring it over to Gemini paste it and enter so the AI has gotten a instruction and it replies with a yes so the way this prompt was structured actually is uh giving the AI all the information it needs uh but also taking an approval from the AI at the end okay so if you see the entire prompt you'll see it's mentioned do you understand these instructions if yes acknowledge wait for my next prompt okay so uh naturally the AI says yes I understand the instructions and ready to proceed with whichever keyword I provide it with now we'll move to the next step is that I actually want to find few longtail keywords so I'll come down to the long tail section copy this prompt and then bring it back to Gemini add it so the prompt says Identify longtail keywords related to whichever keywords so this is where we need to add in our seat keyword that are relevant to the industry and uh have low competition but decent search volume okay so uh I'll add in something like so the seat keyword I added is SEO for dentists and the industry is dentists marketing okay so uh let's see what Gemini gives us okay so now you can see that Gemini has analyzed and generated all these keywords uh now it's a long list of keywords and the cool part is that we also have the search volume competition search intent relevance and notes okay now these keywords are highly relevant to the primary keyword which we had added the seed keyword which was SEO for dentists now we have dental SEO tips for beginners okay best dental SEO companies near me this are more local uh term Affordable Dental SEO Services how to do SEO for dental websites uh Dental SEO marketing strategies so it's very very relevant and these are actually longtail keywords relating to the seat keyword which we had added it also gives the search volume and uh it also gives us this note which actually informs us uh the type of content we need to create for this particular keyword so for this uh for example we have dental SEO tips for beginners targets dentists new to SEO so uh maybe there's a dentist who's trying to do SEO on their own we need to create content that resonates with them okay so this is another very cool uh piece of information that Gemini gives us which can help us tailor our content specific to that particular or that specific audience now if I scroll down you'll be able to see that we have an option to export this data to Sheets uh and this is actually another cool feature of Gemini because uh Gemini is Google's Ai and because of that we can use and collaborate with different Google platforms like sheets uh Mail Drive and so on within Gemini so I'll actually make a different uh video a separate video showing you how you can use certain commands to collaborate uh with these different uh platforms within Gemini to enhance your productivity so that's a topic for another video but then let's move to the next prompt before that just a small thing uh about this search volume is that you need to take this with a grain of salt okay now this is just an estimate if you're using other tools you can verify you know if you're using Sam rush or HS you can add the keywords in those tools to verify but then those tools also give just an estimate okay so take this with a grain of salt that being said let's go ahead and take a look at some other prompts now we have all sorts of prompts so we have competitor keyword analysis this is the one that I'll show you uh up next but then we also have trending keyword identification local keyword research keyword clustering and so on okay now let's go ahead and take a look at this prompt uh that will help us to actually uh get those valuable keywords from our competitor so it'll help us to you know find those keywords that the competition is ranking for uh and then we can utilize uh those keywords to create content for our own pages so I'll just take this prompt bring it over to Gemini and uh add it here so I've added rankings. here this is a lawyer marketing company and I've set the industry to lawyer marketing okay now let's see what Gemini gives us so it's done analyzing and it gave us all these keywords that that website was ranking for and I can actually verify that these keywords are very valid and that website is actually ranking for these keywords uh like SEO for lawyers I think it's in the first to second position rankings. it's in the first to second uh Law Firm SEO lawyer marketing strategy law from lead generation so it's actually ranking for uh all these keywords so you can see how powerful these proms can be so the first thing I want to mention is that go ahead and get your hands on Gemini Advanced okay I know that some of you might be using the regular Gemini I mean you can use that as well but at the time of making this video Google is offering a 2mon free trial for the Gemini advanced so um since it's a free trial there's no harm in picking it up because the output is just going to be much better okay so if you can get your hands on the advanced Gemini and then we can get started so I mentioned that we have this prompts over here so all we have to do is follow these prompts the way it is laid out so step one then we'll go to step two then step three and I'll explain what all these are so uh in step one we are asking Google to scan and study the top five results so that it can create a SEO optimized outline for the content okay so uh if you can read The Prompt it's uh use Google search to look up the top five results and create an SEO content outline for whichever topic uh for each section include the amount of words include optimize title meta description and H2S okay so uh fairly straight forward prompt and we'll bring it to our Gemini all we have to do is add in the topic over here that's it okay so I've selected this topic for today's video how to start a Content marketing agency okay so this is the topic that I want to create a blog around and then I'll click on enter so it's done creating the outline line and if you can see it has given us a meta title within 60 characters so how to start a Content marketing agency your step-by step guide uh and then it has also given us a meta description again within 155 characters so you see how it's actually following the SEO guidelines okay then we have an introduction it mentions how many words this section should be in so 200 to 250 then we have another H2 defining your agency's Niche and services creating solid business plan building your team and processes acquiring your first client scaling your agency measuring success so very valid points actually but then we want to go ahead and enhance this so uh we'll be adding another prompt over here which is the second step okay so in this uh we asking the AI to make a list of primary secondary LSI and NLP keywords with high search volume to include throughout the outline and content okay so we'll go ahead and and add this prompt and see what keywords uh Gemini gives us so we now have all our keywords primary secondary LSI and also the NLP terms okay so it's generally recommended to always have one main keyword one primary keyword so I'm going to select one out of this um this one how to start a font marketing agency this actually fits uh the intent of what we are trying to create and also it's a longtail keyword so ranking for this is going to be uh easier okay and then we also have all these other keywords so uh we'll also be incorporating this in our outline and in our content now we want to move to step three where we are asking the AI to emphasize on the primary keyword okay so the keyword that we had selected and we want to make sure that it's spreading this keyword adequately throughout the outline and also using the other listed keywords and also adding an FAQ section with answers okay so FAQs are really important you know it it helps the uh reader get additional information and it also is a vehicle for adding additional keywords and adding schema markups and things of that nature so uh this is the step three the third part of this prompt so I want to go ahead and add it here and we had selected this primary keyword so I'll just add it over here so Gemini is done redoing the outline and infusing the keywords within the sections it has also redone The Meta title and The Meta description and I noticed that uh the keywords are very nicely distributed Within These headings and also in these points okay so now that we have a really good outline uh we also have FAQ so these are actually very valid questions and the answers also has been written uh really really precisely very accurately uh that being said we have this outline now that we can use as a foundation to create some really good content on okay so now we'll move to uh the step uh the final step actually the I mean the second last step in which we are asking the AI to start writing uh using uh you know whichever type of tone we want the AI to write the content in and we also need to specify the target audience okay so what I'll do is I'll copy this um prompt or this part the fourth part of this prompt addit here and then make these minor edits so right in tone you need to select your tone so I generally leave it to conversational but you could select uh whatever you would like and the target audience for this is going to be aspiring aspiring content marketing agency owners okay so I think this is fine in this I'm asking the AI to write one section at a time and incorporate all the keywords uh that we've done the research for uh once it writes one section we'll review it and then we'll all the AI to create content for the next section okay so let's click on submit and let's see what it creates so it's done creating the content for the introduction let's see what it created so I'll read anywhere from uh between let's go from your starting a Content marketing agency is an exciting Adventure it's a chance to Be Your Own Boss set your own RS goodbye 9 to5 brind okay that's kind of witty and uh Unleash Your creative genius plus if you play a cards right you could be uh raking in some serious D okay so um the content is actually quite nice but then you want to make sure that you're editing your content accordingly before you post it anywhere okay of course I had set the tone to conversational so it's a bit more informal and friendly but then if you want your content to be you know more formal or more professional you could go ahead and make that edit when you're prompting the AI that being said I think that this is fine we have a decent introduction and now we'll move to the final and actually the um quickest and the shortest uh step of this prompt which is to ask the AI to continue writing into the next section okay so we'll just copy this bring it down here paste and enter so Gemini is done creating the content for all the sections and uh you can see that we have a total of 2,140 words okay so that's a lot of content uh I've also segregated this into the heading so we have all H2S here and also our fq section down here okay so now the next step is to add this content into scal nut and then optimize it in order to get a higher SEO score so that we have a chance of ranking so what we have to do is actually add in the keyword first okay so the keyword that we are creating the content around the keyword that we want to rank for so the keyword for this is actually this entire title we want to come over here go to uh the content Optimizer of course I'm going to leave a link for skill nut in the description go and check it out you get a 7-Day free trial and then you have to come to the content Optimizer come over here add in the keyword okay you can also add in a few secondary keywords if you like but I'll just leave this uh to default for now I want data uh for the top 10 pages you could select top 20 top 30 depending on your preference country I'll let this be to United States and then I'll click on optimize so now what it'll do is the AI is going to collect the data it needs on this particular keyword so that we can go ahead and optimize our content for a high SEO scope so Skillet is done collecting and analyzing the data for this keyword all we have to do now is open the editor and then add in the content okay so you can see that we at a score of zero because we have no content here so I'll add in the content once I do you'll see that the score will increase okay so for some reason there's uh seems to be a formatting glitch so I could actually remove the Bold from all of this and uh you can see we are at a score of 39 now okay now the suggested score is 55 plus if you can see it's really tiny but then it's 55 plus the average score is 59 and the top is 82 okay we also have a few guid L over here that I'll go into in just a moment but I want to show you this research section because this is what sets scal nut apart now we have these uh key terms so the usage of these terms how important they are and if we've used them or not for the ones that we haven't we want to make sure that we utilizing them of course naturally don't stuff keywords uh because then it's going to spoil the reading experience uh add these keywords wherever it makes sense okay we can also spy on the competition and see this score see the uh how many words they've included uh and we can also take a look at the content structure okay now you can see that uh the page ranking in the first position has a relatively low score of 52 second is even lower 33 5237 okay so ranking for this keyword is not going to be that difficult considering that we optimize the content based on the guidelines that we get from scal nut and uh make sure that we have a few good backlinks yes backlinks still do matter and uh you want to make sure that you have a few good backlinks at least pointing to your domain that gives you that you know that weight so that we create content content is good in a few days in a few weeks you might start ranking okay you also have a few questions over here that you can add in the fq section statistics and more okay now uh to optimize the content you need to uh follow the guidelines that skill nut gives for example we have the key terms over here so these are the NLP terms and then it tells us currently key terms usage is 22 suggested is 49 so we want to make sure that we are utilizing and creating a few more sentences few more paragraphs with some of these uh keywords over here and then you'll see that the score will increase drastically okay same thing over here meta tag so issues found uh scaler now has this fix it button so all you have to do is click on this and then the AI will its magic so let's click on this and see whether our score increases or not so add new meta title add so it's done adding The Meta title uh let's see if it can create a meta description also so resume editing uh meta description let's see if we can fix this as well so add and you can see that the score has bumped up to 40 not a major difference uh because meta tags uh aren't that effective like the way they used to be previously but then there is a spike in the score and this is how the editing needs to be done you need to see uh the suggestions that you get from skinet and then go ahead and make these minor edits and uh to reach that high score now I've already created an in-depth video showing you how you can optimize your content in the scaleout content Optimizer uh to reach that 80 plus 90 plus so I'll leave a link for that in the description go and check that video out if you're interested in learning how you can use this tool to optimize your content to the best so that you can rank I'm going to be showing you how you can use these very detailed on page SEO prompts to pretty much do everything related to onpage SEO so from you know optimizing your meta titles and descriptions header optimization content image optimization to generating a complete on page SEO Report with these very easy to use copy and paste prompts and by the way there'll be a link to these prompts in the description so you can very easily go ahead enter your email and then download these prompts okay so so the AI for Choice today is Gemini of course you can use these same prompts in chat gbt as well but as of now I find that Gemini is giving really good out output and plus I'm on the advanced uh plan uh which you can actually get very easily there's a 2mon free trial going on so you can get your hands on this without having to pay anything at all okay so the first prompt is actually very detailed and indepth kind of prompt in which we actually warming up the AI so that it can give us adequate information it can actually optimize um or actually analyze the pages so that we can then optimize the pages okay so this is is a detailed prompt so what I want to do is first copy this initial prompt which is referred to as the AI wup prompt copy it add it in Gemini so we can see that the AI replies with a yes I understand the instructions and I'm ready to analyze and optimize the on page elements of the website you provide to improve his search engine visibility and rankings okay so uh the AI now understands the instructions and now it's time to move on to the second phase in which we actually ask the AI to retrieve the top keywords that this page is ranking for so you see how these prompts are built is that we want the AI to do everything for us all we'll do is add in the prompts and the URL of the website and then we'll get all the information from the AI so what I'll do is I'll copy this prompt and I'll bring it over again to Gemini add it here and you can see that in this prompt we are telling the AI to identify the main keywords for this page URL we'll add over here present them in a clear table along with search volume and keyword difficulty okay so what this example I've taken this website which is Alan Nino it's a a new york- based business a New York based uh Pizza Oven makers they're quite popular and this is a site that I've had the privilege to work on uh for a short duration so I'll bring this over here and add it in the URL section click on enter and see what keywords we get out of G so now you can see that the AI has actually analyzed the website and has given us these keywords so we have mainly pizza oven and wood fight Pizza Oven along with that we have a few other keywords now these two keywords are highly highly relevant to the website especially this one which is the Woodfire P this is actually the primary keyword that this website wants to rank for you can also see we have the search volume and search difficulty now we'll move on to the next prompt in which we are asking the AI to give us an all-in-one on page report okay you can uh by chance if you're working on a new website and if you want the AI to help you identify the primary keyword you can move on to step two but then I won't do that because I worked on this website and I know what primary keyword this website uh actually wants to rank for so in that case I'll move on to the all-in-one on page report generator in this we asking the AI to give us a detailed report about everything from the content to readability title tags header URL structure and more okay so what I'm going to do is I'm going to copy this entire prompt copy bring it over to Gemini paste it here and then you'll see that we have uh two things things that we need to fill over here one is the page URL and the other is the primary keyword so because I have like I mentioned I worked on this website I know that this is the primary keyword that this website wants to rank for so I'll add this over here in the keyword section and the URL will be again the URL of the website okay and now you'll see how thei actually generates the entire report and uh in which we had very little to do really copy and paste okay now see so now we can see that Gemini has generated the entire on page Su report that you can then review and make Corrections if necessary so we have things like elements assessments suggestions for improvements so if any section out of these like content readability title tags headers need Improvement then the AI actually gives us suggestions as to what Improvement is required so for example this title T and meth description needs Improvement and what improve Improvement title tags are too long and doesn't fully utilize the primary keywords suggest shortening and focusing on wood fight pizza ovens so very nicely laid out okay another cool thing is you can actually export this to your sheet so you can have access to this data whenever You' require in the future if you're working on the site but then I also want to mention that if you were actually working on the site this is a good place to start but then as a SEO person as a performance marketer it's your job to go into detail into all these aspects and then make a detailed report but then these prompts are very useful if you have started working on a new website or even if you're working on an existing website you can get some more insights with the help of these promps so like I mentioned in the beginning there will be a link to these promps so you can very easily add in your email and get access to these prompts if you're interested if you want access go ahead and get these prompts trust me these promps are going to be very useful in your day-to-day tasks next we'll be taking a look at some local SEO prompts to help you with your day-to-day local SEO tasks so the local SEO prompts is mainly split in three sections first we have the engaging description section in which you can ask the eii to create a really nice description for your Google business profile page from there you can also ask the AI to find your relevant local keywords to Target and you can also ask the AI to compose replies to reviews both positive and negative okay so I'll go ahead and utilize this first prompt to create a really nice engaging description for our Google business profile page and for this I'll be using or taking the example of this website so Al Nino bring it over to Gemini add it here and then I'll just replace all these sections with relevant information so I went ahead and added all the relevant information over here so you need to add things like the name of the business the type of the business you know the city location services or products uh the business sells so once you provide adequate information that's when the AI will be able to give you really good output okay so we'll go ahead and see what Gemini gives us so we've gotten our description and I was just going through this uh the AI has very nicely utilized all the information provided by me about this business so we have the heading over authentic Woodfire Pizza Oven in Valley Cottage New York okay so we have the primary keyword and also the location in the title over here uh then under that it gives us the description again it very nicely includes the keyword primary keyword along with the location and then it gives us few additional points of VI now if you want to rearrange the content you can just type that in OB we asked the AI to rearrange or you know rephrase the content in a paragraph but then the output as you can see is really good and you can use this to create really good uh relevant to the point targed uh descriptions for your Google Business profiles pretty much any type of business you're working with now let's go ahead and take a look at another local SEO prompt so finding the best local uh keywords uh I've already created I mean you already seen that we have a dedicated section to keyword research in this course as well but then you could also use this prompt to go ahead and find a few local keywords for any business uh your work with so I'll go ahead and just add this prompt over here so the AI has generated a list of very relevant keywords again I've use the example of Alan Nino so I added Pizza Oven makers and the location was New York and you can see that we have these uh broad keywords first so pizza ovens New York wood fight pizza ovens New York City outdoor pizza ovens New York City and so on and these keywords are highly highly relevant because I'm actually working on the site and uh I know that this site is already ranking for few of these keywords okay then we have neighborhood specific keywords because this is a local query so there are some neighborhood specific keywords here as well uh some local search uh term keywords so these are more longtail keywords like where to buy pizza ovens in New York so this is actually a very good keyword top rated pizza oven makers in New York City okay question based keywords and so on of course you need to double check the search volume and difficulty for these keywords but then these keywords are highly relevant to the type of business that we had added in our prompt so this is how you can go ahead and use these very easy to use copypaste prompts uh again there'll be a link to all these prompts in the description so don't forget to get uh your copy of these prompts so let's take a look at some link building prompts so we have these different prompts over here that will help you acquire back links starting with the content Gap analysis that will actually help you come up with ideas that you can create content around and base your backlink acquisition campaigns around then you have the backlink opportunity prompt so this will actually help you uh get a list of websites that you can reach out to for backlinks and then once you have shortlisted the websites you can conduct an Outreach email so there's an email sequence over here not a sequence really but then uh templates that you can use to reach out to these websites now let's go ahead and take a look this first prompt which is a Content Gap analysis okay so like I mentioned this prompt will help us um get UniQue Ideas you know uh unique inputs that we can actually base our content creation around because these days if you want to acquire backlinks you have to make sure that your content is really adding value you know it shouldn't be the same repetitive content that everybody else has already created but it has to uh bring into uh you know it has to have a new touch or something unique that people want to link to so this prompt says Identify 5 to 10 high Authority websites in your Niche industry that have published articles on whichever topic okay relevant uh to your content analyze the content for gaps and areas where your expertise could add value so I'll go ahead and add in uh the industry over year and I'll also add in a topic for which I want to build links around and then I'll see what insights I can get from Gemini so the AI has given us the response and as you can see it has listed out some of the biggest websites in this Niche so the pizza making Niche and there it also mentions the content focus and the potential gaps okay so for example serus eats the potential gaps uh in the content could be could benefit from more visuals step-by-step photos or a video for beginners an expert could also elaborate on troubleshooting common door problems okay elaborate on troubleshooting common door problem so this is a very useful Insight uh that I've gotten from here that we can create content on and then you know Outreach to either these websites or other websites to acquire backlinks similarly if you scroll down you'll see there's some very good insights that we've gotten here so for example this website the potential gaps you can see that uh while creative they lag the depth of technique found on other sites and experts insights on achieving perfect crust J or balancing flavors could enhance the content okay so this is how you can get some insights as to the type of content you should create that will help you acquire links now let's go ahead and take a look at the second prompt which is the backlink opportunity so this is where we'll have to add in our website and our website's Niche and then we will get a list of websites that we can reach out to to acire link so let's go ahead and copy this now it's given us a list of websites that we can Outreach to for backlinks and you can see that it's also mentioned the da and it also gives a description so these websites are highly relevant but then uh it's a very small list so you can go ahead and ask the EI to give you few more websites so 10 more 20 more 30 more however many you'd want and then you get a longer list of websites that you can potentially get back links from okay so this is one way to do it uh of course we have the traditional way as well in which we analyze the competition the backlinks of the competitors and then go deeper so for that you'll have to use tools like eh refs or Sam Rush uh but then backlinks on its own is a vast vast topic and I'll have to create a separate course on backlinks just backlinks but then this is how you can use these very easy to use copy and pce prompts to get some help with your backlink acquisition okay uh that's about it let's let's now move to the best tools that you can use to optimize your presence so now taking a look at the top AI SEO tools uh of course we have chat GPT and J that we have to use on a daily basis but then there are all these other tools that I also use regularly to enhance the productivity when I'm doing my SEO work so first we have SE rankings which is a all-in-one SEO platform you can use this to do everything from uh SEO audits technical audits keyword research backlink analysis everything you can do so it's a very good alternative cheaper alternative to semrush and EHS do check this out then we also have neuron wrer and scalet so these are two content optimization tools you can also use it to create content but these are very very useful tools when it comes to optimizing the content based on a lot of different parameters you know NLP uh key term usage primary secondary keywords internal links meta title meta description images so on and so forth and then we also have pictor so this is another unique AI power tool that you can use to create videos okay so you can very easily create a script with ch gbt or Gemini and then feed it to pictori and then pictor will create a complete video with really good premium stock footage background music AI voice if you want it and uh videos that you can create for your brand for your client's brands or if you're starting a YouTube channel you can use Victory to create video for that as well so this was all for this course on AI SEO I hope you enjoyed it you found it useful again the link to uh all the prompts will be in the description so if you want to use the prompts go ahead add in your email and you'll get access to all the prompts that I've shared in this course thank you so much for watching hope to see you in the next one

welcome to this course on AI SEO the material in this course will help you leverage AI to do all the heavy lifting involved with SEO so that you can grow the traffic and business of the sites you&#39;re working on effortlessly you&#39;ll also get access to all the promps I&#39;ll be using today so all you need to do is watch this to the end and follow the simple instructions I lay out in this course coming up next welcome to software Shuffle this is the place where business owners and Savvy marketers come to learn how to use AI SEO and content to build profitable online businesses as an SEO specialist I&#39;ve had the chance to work on and help numerous websites grow their organic traffic and take the business to the next level we hope you enjoyed today&#39;s video and if you do consider subscribing to the channel so this is going to be a very comprehensive course in which I&#39;ll be taking you through all the different aspects of SEO and how you can use AI to help with your day-to-day tasks so everything from keyword research onpage analysis link building local SEO content optimization you&#39;ll be getting prompts on all these different aspects but before I get into the main section of this course I want to bring your attention very quickly to the current SEO landscape that&#39;s because it&#39;s very important to understand where we stand currently and how SEO how search is changing in order for us to optimize our web pages our website in such a way so that we have a chance of ranking right on top okay now ranking right on top the definition for that has changed significantly in these past few months so you want to make sure that you&#39;re not just showing up in the top organic listings but you also have a chance of showing up uh when the AI generates an answer okay so you want to be recommended by the AI also so this is the first point in which we are talking about generative engine optimization so this is a fairly new term Geo in which we actually optimize we use traditional SEO and E SEO to optimize our websites in such a way so that we rank in the organic listings and also have a chance of being recommended when EI generates an answer so an example for this is let&#39;s say if you&#39;re searching for like a product say you&#39;re searching for a cycle so uh a lot of times what will happen is the AI I&#39;m seeing these results these days a lot now so the AI will uh compile an answer like it does you know Gemini infused into search now so it&#39;ll give like an answer but then it will also give these uh listings so these different Cycles from different websites and you can click on them and then land up on those different sites I mean it&#39;s good one way that you know the AI is actually providing us with accurate information and then also you know citing these websites trustworthy websites from which you can purchase things but then you also want to make sure that you know what you need to do to optimize adequately so that you have a chance of showing up over there now there is a a lot of different things involved uh when it comes to optimization but for this mainly you need to make sure that you&#39;re utilizing NLP and LSI key terms your citing sources so if you&#39;ve taken information from somewhere you want to site that Source you want to add some statistics so that adds to The credibility as well fluency optimization uh which is overlooked these days so making sure that the copy is written for humans this is very important short paragraphs short sentences clear writing very important so things of this nature I&#39;ll make a separate video showing you how you can optimize for geo but then this is how uh SEO is changing this was the first point second is evolving algorithms so the algorithms keep changing we all know this but then now the focus is more on user intent it used to be just keywords you know content links but now you need to make sure that the keyword that you&#39;re targeting you understand the intent and you&#39;re building out your pages accordingly so an example of this is if uh you&#39;re trying to rank for a particular type of course you know some type of course uh keyword uh you want to make sure that that page that you&#39;ll be building it matches the intent okay if you&#39;re trying to rank for a more informational type query then that&#39;s going to have a different layout if it&#39;s like a product page e-commerce that&#39;s going to have a different layout so you need to understand the intent of the keyword see what the the top ranking sites are doing and then build your pages accordingly third is emphasis on eat so we already know about this how important eat is make sure that we have a proper about page and the about page is you know lightly linked with other pages on the site making sure that if you&#39;re publishing content there is an author box author page uh there if there&#39;s an editor and editor page editor box you know Social Links to uh those editors things of this nature again this is also a very vast topic so I&#39;ll make a separate video on this later but eat is also very important in the current SEO landscape at the fourth point is zero click searches so the increasing prevalence of featured Snippets and direct answers in search results is leading to more zero click searches where users find the information they need without clicking on any links so this has actually become quite a big issue for a lot of sites especially content sites that uh is the website around informational type queries uh because uh now as we know AI is actually giving us the answer clear concise answers for a lot of different a lot of mostly informational type queries which is creating an issue uh and issue being low traffic low clicks to these websites so we need to make sure that we optimizing our websites uh in in a proper ratio you know so you want to have few informational uh keywords that you&#39;re going after few commercial keywords that you&#39;re going after and then try to build a brand uh using uh SEO and of course different marketing channels so that uh you get that branded traffic as well okay so a lot of websites that are more established you will see that if you check the keywords that they&#39;re ranking for uh you you can skip the bigger ones of course Apple rebok Nike all these uh have a lot of traffic just because of the brand name but then even brands on a smaller scale also uh get a lot of uh the traffic just because of the brand name so you also want to make sure that you&#39;re working simultaneously to build a brand while doing SEO as well now let&#39;s take a quick glance at the differences between traditional SEO and AI SEO okay so we have different sections here so keyword research we have uh off page on page and the price so as far as the keyword research is concerned traditional SEO relies on human analysis of search Trends competitor keywords and keyword tools uh but AI SEO utilizes AI to analyze massive data sets identifying patterns and uncover hidden keyword opportunities okay so if you used chat gbt or Gemini to do keyword research and if you&#39;ve prompt it properly uh it can provide you with very accurate information I&#39;ve tested it multiple times and I&#39;ve actually been pleasantly surprised uh with the result but the results that I get when I prompt the AI properly don&#39;t worry you&#39;ll be getting all the prompts like I mentioned I&#39;ll be giving you really really good detailed prompts that you can use um and you probably won&#39;t have to use any other tool if you use these promps properly okay moving on to the next point so content human written content optimized with Target keywords traditional SEO an EI SEO can assist in generating content outlines optimize existing content and even create full articles so we know this uh link building manual Outreach and relationship building to earn back links with ai ai can help identify potential link opportunities automate Outreach and even analyze link quality okay uh let&#39;s talk about the cost so how expensive uh is uh either of these going to be so traditional SEO can be less expensive in the short term but requires ongoing Human Resources uh whereas with EI EI tools and platforms can have higher upfront cost but can save money in the long run by reducing the need for manual labor and improving efficiency right so uh it&#39;s very true actually if uh you&#39;re doing everything manually you know like for example if you have a SEO agency and you&#39;re not incorporating AI you&#39;re doing things manually manual keyword research you know manually building topical Maps manually creating content outlin it&#39;s going to take a lot of time and you&#39;ll need a lot of uh head counts to actually you know fulfill the deliverables that you have to deliver to the clients but then if you&#39;re using AI you can have a very small team and serve a lot of clients if you know how to use EI tools but then EI tools initially you know you have to spend you have to invest in the tools but then once you get used to it once you&#39;re making some money with uh you know your SEO business then paying for these AI tools becomes negligible really and a lot of the tools have free trial so that way you can test it out if you&#39;re liking it you can go ahead and purchase it so now we&#39;ll be moving to the main aspect of this video in which I show you how you can use very easy to use copypaste prompts to automate pretty much your entire SEO workflow but before that I want to bring your attention to another point that you should consider if you haven&#39;t considered it already and that is to diversify your efforts on these different search engines so we have Google YouTube Amazon Bing Facebook Tik Tok all these are considered search children because people uh spend time on them spend time searching for Content information and uh ultimately people end up buying things on these platforms as well so you know we all love our websites we all love our SEO but then you know it&#39;s important to diversify our efforts very important especially if you&#39;re working with clients for their best interest you want to make sure that you&#39;re analyzing their type of business and then providing them suggestions as to which search engines they should be focusing on so for example if there is um you know there there&#39;s a client who&#39;s selling a particular a physical product so then they have a website we also want them to have a YouTube channel and also list their product on Amazon all right if there&#39;s a client that has mainly a Content business then maybe a website and YouTube channel will suffice so you need to study uh the business and then recommend uh which search engines uh would fit and help the client achieve the particular goal because at the end of the day any website any business the main goal is to earn money right you want to build the business so that you get that income and there&#39;s you know you want to utilize everything you can to build that brand so that there&#39;s a higher chance of you to spread the word about your work about your whichever service whichever product is being sold by that business so that you can make more money so this I thought I should mention uh start playing around with these different search engines if you haven&#39;t already if you have then that&#39;s very very good if you haven&#39;t already then you should start dabbling and testing out with search engines would fit the businesses that you&#39;re working with Okay so let&#39;s start from the beginning uh with planning a new website so these promps that I&#39;m going to show you now are going to be really useful if you&#39;ve gotten a new project or if you&#39;re starting a new project you can use these proms to to very easily identify the target audience understand the business uh create a silo that you can uh build all the other pages of the website around okay so next you&#39;re going to open up your preferred AI platform I have Gemini opened up here but you could uh very well use chat GPT as well and then you need to get a hold of these prompts for which I&#39;ve left a link in the description uh you&#39;ll find the link to the prompts in which you&#39;ll get um the entire promps Library so all the prompts are going to be in that Library so uh if you if you trying to use these prompts test out for yourself make sure you get your hands on that proms list uh the link for which is in the description but then once uh you have this open up here you can see this is mainly split in two sections so first we have the target audience identifying the target audience prompt and then we have creating a silo Okay so uh this is going to be the subsequent prompt to the first one that will help us to create a wonderful Silo for any website so the first thing we want to do is identify the target audience for a new website assuming we don&#39;t know who the target uh audience already is uh we want the AI to help us identify that so you come down here and copy this entire prompt just like that bring it over to Gemini paste it here now you see there&#39;s only one place that you need to fill over here which was uh so identify the target audience for a business that so you need to describe the business okay so IE sells wood fire pizza ovens okay so you need to describe what the business does so I&#39;ll just remove this so it&#39;s an anal izing and it gave me a lot of information about the target audience and I had actually done the search for this website which is elfan Nino they are Pizza makers based in New York City and uh so that&#39;s why I left this uh description to sales Woodfired Pizza ens okay and so it give me the demographics so age 30 to 55 uh and it also mentions that this group is likely to have disposable income uh and an interest in home and cooking okay so really nice agenda location so Suburban uh semi- rural areas income level mid to high so it also gives me the income level a lot of different information over here you know the interest so they like they probably like cooking and entertaining outd living uh and it also gives me things like the budget okay now this is actually very accurate so ,000 to $5,000 which is actually uh the price range in which most Pizza ovens uh Fallen okay so if I take you back to the lanino website and if I show you the pizza ovens so if I go to let&#39;s say the Roma series you&#39;ll see that the price actually falls within uh those brackets so starting is uh 2,000 2000 2,000 okay and then if you take a look at uh another series even even if you go at the more expensive ones so Grande G Series these are very expensive or the higher the more premium larger pizza ovens so you can see the price over is 5,000 6,000 so it&#39;s actually fairly accurate in its analysis you know now it gives some more information also so you can see how useful this can be if I was uh you know tasked with doing this uh all this research it would have taken me at least 2 to 3 Days To compile this data uh so now that we have our target audience we want to go ahead and create a silo structure for uh this website so we&#39;ll come down and go to the creating a silo prompt copy this so what this prompt says is create a silo for a website with the information mentioned above so the me uh the information that we already have over here give me a detail Silo showing the top level pages and Pages within them in a presentable uh manner so I&#39;ll copy this bring this over here add it it and see the type of Silo I can get so our Silo has been generated and as you can see this is actually a very nice looking and also very logical Silo actually so uh we get started with the top level pages so we have the homepage here under that we have the Y Woodfire Pizza so this is more like the company page so then we have sub Pages under this like our pizza oven story so Brand Story So on then we have our pizza oven so this is where all the Owen pages will be located at inspiration and resources so this is where all the recipes blogs videos all the resource will be at and about us so actually very very accurate so if I take you back to the lenino website you&#39;ll see that this is how the website has been structured okay so we have the pizza ovens uh over here then we have the accessories cooking so blog recipes tips company so on and so forth so actually very accurate uh and really nice output from Gemini over now I want just take you back to elino for a second to show you the traffic that this website has been getting so I&#39;m using this Uber suggest extension and in this it shows 40K uh organic traffic okay and and you can see that the graph going up well the graph is going up but Uber suggest the data is not very accurate but uh if I check in these other tools this web website has been getting uh anywhere from around 10 to 20,000 organic traffic every month uh which is actually a very nice thing considering that uh this website was made recently not too long back so today I&#39;ll be showing you how you can use Google gini to conduct really detailed an thorough keyword research to find all sorts of different keywords from longtail to local to trending keywords I&#39;ll also show you how you can use these certain prompts uh to actually conduct competitor analysis and also find uh the keywords that your competition is ranking for but you currently are not so keyword Gap analysis uh you can create a ton of different keyword clusters all sorts of prompts uh I&#39;ll be showing you in this video today so where all this starts is of course the prompts so I have a document created specifically for keyword research but uh as I&#39;m making this video I&#39;m also currently working on creating a huge library of prompts in which I&#39;ll have prompts for pretty much everything you can imagine as far as running a website from ideation to planning to keyword research content creation and Analysis so that&#39;s going to be a huge um set of prompts that once it&#39;s done I&#39;m going to of course offer it to all of you for free for no charge at all but uh this is the keyword research section of that huge library that I&#39;m working on and this is actually a very comprehensive set of prompts that we can use to refine and really find really really good keywords uh to Target so as you can see first we have the AI warm-up prompt which is essentially letting the AI know uh what we wanted to do okay so setting the expectations uh with the AI so the first thing you want to do is actually copy this prompt and then bring it over to Gemini paste it and enter so the AI has gotten a instruction and it replies with a yes so the way this prompt was structured actually is uh giving the AI all the information it needs uh but also taking an approval from the AI at the end okay so if you see the entire prompt you&#39;ll see it&#39;s mentioned do you understand these instructions if yes acknowledge wait for my next prompt okay so uh naturally the AI says yes I understand the instructions and ready to proceed with whichever keyword I provide it with now we&#39;ll move to the next step is that I actually want to find few longtail keywords so I&#39;ll come down to the long tail section copy this prompt and then bring it back to Gemini add it so the prompt says Identify longtail keywords related to whichever keywords so this is where we need to add in our seat keyword that are relevant to the industry and uh have low competition but decent search volume okay so uh I&#39;ll add in something like so the seat keyword I added is SEO for dentists and the industry is dentists marketing okay so uh let&#39;s see what Gemini gives us okay so now you can see that Gemini has analyzed and generated all these keywords uh now it&#39;s a long list of keywords and the cool part is that we also have the search volume competition search intent relevance and notes okay now these keywords are highly relevant to the primary keyword which we had added the seed keyword which was SEO for dentists now we have dental SEO tips for beginners okay best dental SEO companies near me this are more local uh term Affordable Dental SEO Services how to do SEO for dental websites uh Dental SEO marketing strategies so it&#39;s very very relevant and these are actually longtail keywords relating to the seat keyword which we had added it also gives the search volume and uh it also gives us this note which actually informs us uh the type of content we need to create for this particular keyword so for this uh for example we have dental SEO tips for beginners targets dentists new to SEO so uh maybe there&#39;s a dentist who&#39;s trying to do SEO on their own we need to create content that resonates with them okay so this is another very cool uh piece of information that Gemini gives us which can help us tailor our content specific to that particular or that specific audience now if I scroll down you&#39;ll be able to see that we have an option to export this data to Sheets uh and this is actually another cool feature of Gemini because uh Gemini is Google&#39;s Ai and because of that we can use and collaborate with different Google platforms like sheets uh Mail Drive and so on within Gemini so I&#39;ll actually make a different uh video a separate video showing you how you can use certain commands to collaborate uh with these different uh platforms within Gemini to enhance your productivity so that&#39;s a topic for another video but then let&#39;s move to the next prompt before that just a small thing uh about this search volume is that you need to take this with a grain of salt okay now this is just an estimate if you&#39;re using other tools you can verify you know if you&#39;re using Sam rush or HS you can add the keywords in those tools to verify but then those tools also give just an estimate okay so take this with a grain of salt that being said let&#39;s go ahead and take a look at some other prompts now we have all sorts of prompts so we have competitor keyword analysis this is the one that I&#39;ll show you uh up next but then we also have trending keyword identification local keyword research keyword clustering and so on okay now let&#39;s go ahead and take a look at this prompt uh that will help us to actually uh get those valuable keywords from our competitor so it&#39;ll help us to you know find those keywords that the competition is ranking for uh and then we can utilize uh those keywords to create content for our own pages so I&#39;ll just take this prompt bring it over to Gemini and uh add it here so I&#39;ve added rankings. here this is a lawyer marketing company and I&#39;ve set the industry to lawyer marketing okay now let&#39;s see what Gemini gives us so it&#39;s done analyzing and it gave us all these keywords that that website was ranking for and I can actually verify that these keywords are very valid and that website is actually ranking for these keywords uh like SEO for lawyers I think it&#39;s in the first to second position rankings. it&#39;s in the first to second uh Law Firm SEO lawyer marketing strategy law from lead generation so it&#39;s actually ranking for uh all these keywords so you can see how powerful these proms can be so the first thing I want to mention is that go ahead and get your hands on Gemini Advanced okay I know that some of you might be using the regular Gemini I mean you can use that as well but at the time of making this video Google is offering a 2mon free trial for the Gemini advanced so um since it&#39;s a free trial there&#39;s no harm in picking it up because the output is just going to be much better okay so if you can get your hands on the advanced Gemini and then we can get started so I mentioned that we have this prompts over here so all we have to do is follow these prompts the way it is laid out so step one then we&#39;ll go to step two then step three and I&#39;ll explain what all these are so uh in step one we are asking Google to scan and study the top five results so that it can create a SEO optimized outline for the content okay so uh if you can read The Prompt it&#39;s uh use Google search to look up the top five results and create an SEO content outline for whichever topic uh for each section include the amount of words include optimize title meta description and H2S okay so uh fairly straight forward prompt and we&#39;ll bring it to our Gemini all we have to do is add in the topic over here that&#39;s it okay so I&#39;ve selected this topic for today&#39;s video how to start a Content marketing agency okay so this is the topic that I want to create a blog around and then I&#39;ll click on enter so it&#39;s done creating the outline line and if you can see it has given us a meta title within 60 characters so how to start a Content marketing agency your step-by step guide uh and then it has also given us a meta description again within 155 characters so you see how it&#39;s actually following the SEO guidelines okay then we have an introduction it mentions how many words this section should be in so 200 to 250 then we have another H2 defining your agency&#39;s Niche and services creating solid business plan building your team and processes acquiring your first client scaling your agency measuring success so very valid points actually but then we want to go ahead and enhance this so uh we&#39;ll be adding another prompt over here which is the second step okay so in this uh we asking the AI to make a list of primary secondary LSI and NLP keywords with high search volume to include throughout the outline and content okay so we&#39;ll go ahead and and add this prompt and see what keywords uh Gemini gives us so we now have all our keywords primary secondary LSI and also the NLP terms okay so it&#39;s generally recommended to always have one main keyword one primary keyword so I&#39;m going to select one out of this um this one how to start a font marketing agency this actually fits uh the intent of what we are trying to create and also it&#39;s a longtail keyword so ranking for this is going to be uh easier okay and then we also have all these other keywords so uh we&#39;ll also be incorporating this in our outline and in our content now we want to move to step three where we are asking the AI to emphasize on the primary keyword okay so the keyword that we had selected and we want to make sure that it&#39;s spreading this keyword adequately throughout the outline and also using the other listed keywords and also adding an FAQ section with answers okay so FAQs are really important you know it it helps the uh reader get additional information and it also is a vehicle for adding additional keywords and adding schema markups and things of that nature so uh this is the step three the third part of this prompt so I want to go ahead and add it here and we had selected this primary keyword so I&#39;ll just add it over here so Gemini is done redoing the outline and infusing the keywords within the sections it has also redone The Meta title and The Meta description and I noticed that uh the keywords are very nicely distributed Within These headings and also in these points okay so now that we have a really good outline uh we also have FAQ so these are actually very valid questions and the answers also has been written uh really really precisely very accurately uh that being said we have this outline now that we can use as a foundation to create some really good content on okay so now we&#39;ll move to uh the step uh the final step actually the I mean the second last step in which we are asking the AI to start writing uh using uh you know whichever type of tone we want the AI to write the content in and we also need to specify the target audience okay so what I&#39;ll do is I&#39;ll copy this um prompt or this part the fourth part of this prompt addit here and then make these minor edits so right in tone you need to select your tone so I generally leave it to conversational but you could select uh whatever you would like and the target audience for this is going to be aspiring aspiring content marketing agency owners okay so I think this is fine in this I&#39;m asking the AI to write one section at a time and incorporate all the keywords uh that we&#39;ve done the research for uh once it writes one section we&#39;ll review it and then we&#39;ll all the AI to create content for the next section okay so let&#39;s click on submit and let&#39;s see what it creates so it&#39;s done creating the content for the introduction let&#39;s see what it created so I&#39;ll read anywhere from uh between let&#39;s go from your starting a Content marketing agency is an exciting Adventure it&#39;s a chance to Be Your Own Boss set your own RS goodbye 9 to5 brind okay that&#39;s kind of witty and uh Unleash Your creative genius plus if you play a cards right you could be uh raking in some serious D okay so um the content is actually quite nice but then you want to make sure that you&#39;re editing your content accordingly before you post it anywhere okay of course I had set the tone to conversational so it&#39;s a bit more informal and friendly but then if you want your content to be you know more formal or more professional you could go ahead and make that edit when you&#39;re prompting the AI that being said I think that this is fine we have a decent introduction and now we&#39;ll move to the final and actually the um quickest and the shortest uh step of this prompt which is to ask the AI to continue writing into the next section okay so we&#39;ll just copy this bring it down here paste and enter so Gemini is done creating the content for all the sections and uh you can see that we have a total of 2,140 words okay so that&#39;s a lot of content uh I&#39;ve also segregated this into the heading so we have all H2S here and also our fq section down here okay so now the next step is to add this content into scal nut and then optimize it in order to get a higher SEO score so that we have a chance of ranking so what we have to do is actually add in the keyword first okay so the keyword that we are creating the content around the keyword that we want to rank for so the keyword for this is actually this entire title we want to come over here go to uh the content Optimizer of course I&#39;m going to leave a link for skill nut in the description go and check it out you get a 7-Day free trial and then you have to come to the content Optimizer come over here add in the keyword okay you can also add in a few secondary keywords if you like but I&#39;ll just leave this uh to default for now I want data uh for the top 10 pages you could select top 20 top 30 depending on your preference country I&#39;ll let this be to United States and then I&#39;ll click on optimize so now what it&#39;ll do is the AI is going to collect the data it needs on this particular keyword so that we can go ahead and optimize our content for a high SEO scope so Skillet is done collecting and analyzing the data for this keyword all we have to do now is open the editor and then add in the content okay so you can see that we at a score of zero because we have no content here so I&#39;ll add in the content once I do you&#39;ll see that the score will increase okay so for some reason there&#39;s uh seems to be a formatting glitch so I could actually remove the Bold from all of this and uh you can see we are at a score of 39 now okay now the suggested score is 55 plus if you can see it&#39;s really tiny but then it&#39;s 55 plus the average score is 59 and the top is 82 okay we also have a few guid L over here that I&#39;ll go into in just a moment but I want to show you this research section because this is what sets scal nut apart now we have these uh key terms so the usage of these terms how important they are and if we&#39;ve used them or not for the ones that we haven&#39;t we want to make sure that we utilizing them of course naturally don&#39;t stuff keywords uh because then it&#39;s going to spoil the reading experience uh add these keywords wherever it makes sense okay we can also spy on the competition and see this score see the uh how many words they&#39;ve included uh and we can also take a look at the content structure okay now you can see that uh the page ranking in the first position has a relatively low score of 52 second is even lower 33 5237 okay so ranking for this keyword is not going to be that difficult considering that we optimize the content based on the guidelines that we get from scal nut and uh make sure that we have a few good backlinks yes backlinks still do matter and uh you want to make sure that you have a few good backlinks at least pointing to your domain that gives you that you know that weight so that we create content content is good in a few days in a few weeks you might start ranking okay you also have a few questions over here that you can add in the fq section statistics and more okay now uh to optimize the content you need to uh follow the guidelines that skill nut gives for example we have the key terms over here so these are the NLP terms and then it tells us currently key terms usage is 22 suggested is 49 so we want to make sure that we are utilizing and creating a few more sentences few more paragraphs with some of these uh keywords over here and then you&#39;ll see that the score will increase drastically okay same thing over here meta tag so issues found uh scaler now has this fix it button so all you have to do is click on this and then the AI will its magic so let&#39;s click on this and see whether our score increases or not so add new meta title add so it&#39;s done adding The Meta title uh let&#39;s see if it can create a meta description also so resume editing uh meta description let&#39;s see if we can fix this as well so add and you can see that the score has bumped up to 40 not a major difference uh because meta tags uh aren&#39;t that effective like the way they used to be previously but then there is a spike in the score and this is how the editing needs to be done you need to see uh the suggestions that you get from skinet and then go ahead and make these minor edits and uh to reach that high score now I&#39;ve already created an in-depth video showing you how you can optimize your content in the scaleout content Optimizer uh to reach that 80 plus 90 plus so I&#39;ll leave a link for that in the description go and check that video out if you&#39;re interested in learning how you can use this tool to optimize your content to the best so that you can rank I&#39;m going to be showing you how you can use these very detailed on page SEO prompts to pretty much do everything related to onpage SEO so from you know optimizing your meta titles and descriptions header optimization content image optimization to generating a complete on page SEO Report with these very easy to use copy and paste prompts and by the way there&#39;ll be a link to these prompts in the description so you can very easily go ahead enter your email and then download these prompts okay so so the AI for Choice today is Gemini of course you can use these same prompts in chat gbt as well but as of now I find that Gemini is giving really good out output and plus I&#39;m on the advanced uh plan uh which you can actually get very easily there&#39;s a 2mon free trial going on so you can get your hands on this without having to pay anything at all okay so the first prompt is actually very detailed and indepth kind of prompt in which we actually warming up the AI so that it can give us adequate information it can actually optimize um or actually analyze the pages so that we can then optimize the pages okay so this is is a detailed prompt so what I want to do is first copy this initial prompt which is referred to as the AI wup prompt copy it add it in Gemini so we can see that the AI replies with a yes I understand the instructions and I&#39;m ready to analyze and optimize the on page elements of the website you provide to improve his search engine visibility and rankings okay so uh the AI now understands the instructions and now it&#39;s time to move on to the second phase in which we actually ask the AI to retrieve the top keywords that this page is ranking for so you see how these prompts are built is that we want the AI to do everything for us all we&#39;ll do is add in the prompts and the URL of the website and then we&#39;ll get all the information from the AI so what I&#39;ll do is I&#39;ll copy this prompt and I&#39;ll bring it over again to Gemini add it here and you can see that in this prompt we are telling the AI to identify the main keywords for this page URL we&#39;ll add over here present them in a clear table along with search volume and keyword difficulty okay so what this example I&#39;ve taken this website which is Alan Nino it&#39;s a a new york- based business a New York based uh Pizza Oven makers they&#39;re quite popular and this is a site that I&#39;ve had the privilege to work on uh for a short duration so I&#39;ll bring this over here and add it in the URL section click on enter and see what keywords we get out of G so now you can see that the AI has actually analyzed the website and has given us these keywords so we have mainly pizza oven and wood fight Pizza Oven along with that we have a few other keywords now these two keywords are highly highly relevant to the website especially this one which is the Woodfire P this is actually the primary keyword that this website wants to rank for you can also see we have the search volume and search difficulty now we&#39;ll move on to the next prompt in which we are asking the AI to give us an all-in-one on page report okay you can uh by chance if you&#39;re working on a new website and if you want the AI to help you identify the primary keyword you can move on to step two but then I won&#39;t do that because I worked on this website and I know what primary keyword this website uh actually wants to rank for so in that case I&#39;ll move on to the all-in-one on page report generator in this we asking the AI to give us a detailed report about everything from the content to readability title tags header URL structure and more okay so what I&#39;m going to do is I&#39;m going to copy this entire prompt copy bring it over to Gemini paste it here and then you&#39;ll see that we have uh two things things that we need to fill over here one is the page URL and the other is the primary keyword so because I have like I mentioned I worked on this website I know that this is the primary keyword that this website wants to rank for so I&#39;ll add this over here in the keyword section and the URL will be again the URL of the website okay and now you&#39;ll see how thei actually generates the entire report and uh in which we had very little to do really copy and paste okay now see so now we can see that Gemini has generated the entire on page Su report that you can then review and make Corrections if necessary so we have things like elements assessments suggestions for improvements so if any section out of these like content readability title tags headers need Improvement then the AI actually gives us suggestions as to what Improvement is required so for example this title T and meth description needs Improvement and what improve Improvement title tags are too long and doesn&#39;t fully utilize the primary keywords suggest shortening and focusing on wood fight pizza ovens so very nicely laid out okay another cool thing is you can actually export this to your sheet so you can have access to this data whenever You&#39; require in the future if you&#39;re working on the site but then I also want to mention that if you were actually working on the site this is a good place to start but then as a SEO person as a performance marketer it&#39;s your job to go into detail into all these aspects and then make a detailed report but then these prompts are very useful if you have started working on a new website or even if you&#39;re working on an existing website you can get some more insights with the help of these promps so like I mentioned in the beginning there will be a link to these promps so you can very easily add in your email and get access to these prompts if you&#39;re interested if you want access go ahead and get these prompts trust me these promps are going to be very useful in your day-to-day tasks next we&#39;ll be taking a look at some local SEO prompts to help you with your day-to-day local SEO tasks so the local SEO prompts is mainly split in three sections first we have the engaging description section in which you can ask the eii to create a really nice description for your Google business profile page from there you can also ask the AI to find your relevant local keywords to Target and you can also ask the AI to compose replies to reviews both positive and negative okay so I&#39;ll go ahead and utilize this first prompt to create a really nice engaging description for our Google business profile page and for this I&#39;ll be using or taking the example of this website so Al Nino bring it over to Gemini add it here and then I&#39;ll just replace all these sections with relevant information so I went ahead and added all the relevant information over here so you need to add things like the name of the business the type of the business you know the city location services or products uh the business sells so once you provide adequate information that&#39;s when the AI will be able to give you really good output okay so we&#39;ll go ahead and see what Gemini gives us so we&#39;ve gotten our description and I was just going through this uh the AI has very nicely utilized all the information provided by me about this business so we have the heading over authentic Woodfire Pizza Oven in Valley Cottage New York okay so we have the primary keyword and also the location in the title over here uh then under that it gives us the description again it very nicely includes the keyword primary keyword along with the location and then it gives us few additional points of VI now if you want to rearrange the content you can just type that in OB we asked the AI to rearrange or you know rephrase the content in a paragraph but then the output as you can see is really good and you can use this to create really good uh relevant to the point targed uh descriptions for your Google Business profiles pretty much any type of business you&#39;re working with now let&#39;s go ahead and take a look at another local SEO prompt so finding the best local uh keywords uh I&#39;ve already created I mean you already seen that we have a dedicated section to keyword research in this course as well but then you could also use this prompt to go ahead and find a few local keywords for any business uh your work with so I&#39;ll go ahead and just add this prompt over here so the AI has generated a list of very relevant keywords again I&#39;ve use the example of Alan Nino so I added Pizza Oven makers and the location was New York and you can see that we have these uh broad keywords first so pizza ovens New York wood fight pizza ovens New York City outdoor pizza ovens New York City and so on and these keywords are highly highly relevant because I&#39;m actually working on the site and uh I know that this site is already ranking for few of these keywords okay then we have neighborhood specific keywords because this is a local query so there are some neighborhood specific keywords here as well uh some local search uh term keywords so these are more longtail keywords like where to buy pizza ovens in New York so this is actually a very good keyword top rated pizza oven makers in New York City okay question based keywords and so on of course you need to double check the search volume and difficulty for these keywords but then these keywords are highly relevant to the type of business that we had added in our prompt so this is how you can go ahead and use these very easy to use copypaste prompts uh again there&#39;ll be a link to all these prompts in the description so don&#39;t forget to get uh your copy of these prompts so let&#39;s take a look at some link building prompts so we have these different prompts over here that will help you acquire back links starting with the content Gap analysis that will actually help you come up with ideas that you can create content around and base your backlink acquisition campaigns around then you have the backlink opportunity prompt so this will actually help you uh get a list of websites that you can reach out to for backlinks and then once you have shortlisted the websites you can conduct an Outreach email so there&#39;s an email sequence over here not a sequence really but then uh templates that you can use to reach out to these websites now let&#39;s go ahead and take a look this first prompt which is a Content Gap analysis okay so like I mentioned this prompt will help us um get UniQue Ideas you know uh unique inputs that we can actually base our content creation around because these days if you want to acquire backlinks you have to make sure that your content is really adding value you know it shouldn&#39;t be the same repetitive content that everybody else has already created but it has to uh bring into uh you know it has to have a new touch or something unique that people want to link to so this prompt says Identify 5 to 10 high Authority websites in your Niche industry that have published articles on whichever topic okay relevant uh to your content analyze the content for gaps and areas where your expertise could add value so I&#39;ll go ahead and add in uh the industry over year and I&#39;ll also add in a topic for which I want to build links around and then I&#39;ll see what insights I can get from Gemini so the AI has given us the response and as you can see it has listed out some of the biggest websites in this Niche so the pizza making Niche and there it also mentions the content focus and the potential gaps okay so for example serus eats the potential gaps uh in the content could be could benefit from more visuals step-by-step photos or a video for beginners an expert could also elaborate on troubleshooting common door problems okay elaborate on troubleshooting common door problem so this is a very useful Insight uh that I&#39;ve gotten from here that we can create content on and then you know Outreach to either these websites or other websites to acquire backlinks similarly if you scroll down you&#39;ll see there&#39;s some very good insights that we&#39;ve gotten here so for example this website the potential gaps you can see that uh while creative they lag the depth of technique found on other sites and experts insights on achieving perfect crust J or balancing flavors could enhance the content okay so this is how you can get some insights as to the type of content you should create that will help you acquire links now let&#39;s go ahead and take a look at the second prompt which is the backlink opportunity so this is where we&#39;ll have to add in our website and our website&#39;s Niche and then we will get a list of websites that we can reach out to to acire link so let&#39;s go ahead and copy this now it&#39;s given us a list of websites that we can Outreach to for backlinks and you can see that it&#39;s also mentioned the da and it also gives a description so these websites are highly relevant but then uh it&#39;s a very small list so you can go ahead and ask the EI to give you few more websites so 10 more 20 more 30 more however many you&#39;d want and then you get a longer list of websites that you can potentially get back links from okay so this is one way to do it uh of course we have the traditional way as well in which we analyze the competition the backlinks of the competitors and then go deeper so for that you&#39;ll have to use tools like eh refs or Sam Rush uh but then backlinks on its own is a vast vast topic and I&#39;ll have to create a separate course on backlinks just backlinks but then this is how you can use these very easy to use copy and pce prompts to get some help with your backlink acquisition okay uh that&#39;s about it let&#39;s let&#39;s now move to the best tools that you can use to optimize your presence so now taking a look at the top AI SEO tools uh of course we have chat GPT and J that we have to use on a daily basis but then there are all these other tools that I also use regularly to enhance the productivity when I&#39;m doing my SEO work so first we have SE rankings which is a all-in-one SEO platform you can use this to do everything from uh SEO audits technical audits keyword research backlink analysis everything you can do so it&#39;s a very good alternative cheaper alternative to semrush and EHS do check this out then we also have neuron wrer and scalet so these are two content optimization tools you can also use it to create content but these are very very useful tools when it comes to optimizing the content based on a lot of different parameters you know NLP uh key term usage primary secondary keywords internal links meta title meta description images so on and so forth and then we also have pictor so this is another unique AI power tool that you can use to create videos okay so you can very easily create a script with ch gbt or Gemini and then feed it to pictori and then pictor will create a complete video with really good premium stock footage background music AI voice if you want it and uh videos that you can create for your brand for your client&#39;s brands or if you&#39;re starting a YouTube channel you can use Victory to create video for that as well so this was all for this course on AI SEO I hope you enjoyed it you found it useful again the link to uh all the prompts will be in the description so if you want to use the prompts go ahead add in your email and you&#39;ll get access to all the prompts that I&#39;ve shared in this course thank you so much for watching hope to see you in the next one

Transcript for:AI SEO Course Summary

Transcript for:
AI SEO Course Summary