Creating Facebook UGC Ads with AI by Caleb Cruz

Introduction

• Presenter: Caleb Cruz (aka Mr PA social on TikTok).
• Experience: Over $150 million spent on meta ads since 2013.
• Goal: Share a method for creating scalable Facebook UGC ads using AI.
• Outline:
  • Creative research process
  • Competitor analysis
  • Script writing with AI
  • Generating AI UGC actors
  • Launch strategy and testing framework
  • Preview of a bulk ad creation tool

Creative Research Process

• Tools:
  • Forplay.com: Used for discovering trending creatives and frameworks.
  • Facebook Ads Library: Free tool to search specific pages and view running creatives.
• Engagement Analysis:
  • Check Instagram and Facebook for engagement metrics like likes, shares, comments.
  • Engage with ads (without purchasing) to trigger more targeted ads from Facebook.

Script Writing with AI

• Custom GPT: UGC Video Script Generator by DM Page Social.
  • Inputs include product details, target audience, dream outcome, etc.
  • Generates a viral video script with detailed scenes and shots.
• Script Example:
  • Hook: "Stop wasting money on Facebook ads that don't convert."
  • Includes credibility, ease of use, fast results, call to action.

Generating AI UGC Actors

• Tool: Arc ads.
  • Allows creation of videos with 150-200 AI actors.
  • Previewing voices and selecting based on tone and urgency.
  • Feature to categorize actors with tags for easier selection.

Editing and Compiling Videos

• Editing Tool: Cap Cut
  • Trim awkward pauses to make videos feel more organic.
  • Combine different AI actors for dynamic multi-actor videos.
  • Use green screen features to overlay backgrounds.
  • Example edit includes cuts, B-rolls, and background music.

Ad Campaign Setup

• Ad Copy: Use generated scripts to create compelling ad copy.
• Creative Testing Framework:
  • Use Figma to outline a testing campaign with multiple ad sets.
  • Test different creative styles (e.g., branded production videos, UGC videos).
  • Each ad set includes several AI UGC actor variants.

Manual vs. Automated Ad Build

• Manual Setup:
  • Use Google Sheets for organizing naming conventions and planning.
  • Create new campaigns in Facebook Ads Manager.
  • Select audience, budget, and upload creatives manually.
• Automated Setup:
  • Use Airtable and make.com for bulk ad creation.
  • Automatically upload creatives from Google Drive to Facebook.
  • Simplify ad setup with predefined templates and formulas.

Conclusion

• Resources: Links to all tools and the ads course in the video description.
• Future Plans: More tutorial videos and teaching automation techniques.
• Subscription Encouragement: Follow for more insights on scaling advertising efforts.