Lecture on Adventure Works and Dynamics 365 Commerce

Introduction to Adventure Works

• Global Manufacturer and Reseller: High-end outdoor equipment and apparel.
• Objective: Enhance customer shopping experiences across retail channels using Dynamics 365 Commerce.

Dynamics 365 Commerce

• Empowerment: Allows customers to cross the digital divide and engage in compelling shopping experiences.

Case Study: Online Content Creator - Aaron

• Role: Online content creator for Adventure Works website.
• Task: Enrich new set of products for holiday sales season.
• Tool Used: Co-pilot in Commerce.
  • Functionality: Leverages product data for engaging marketing content.
  • Control: Aaron can make adjustments before publishing.

Case Study: Consumer - Karen

• Location: Home in Seattle, preparing for a trip to Hawaii.
• Purchases: Swimsuit, sunglasses, and a new backpack (Nepto backpack).
  • Website Experience: Utilizes search filters to find products quickly.
• Purchase Preferences: Prefers online payment and in-store pickup.

Store Experience with Andrew

• Role: Sales associate at Adventure Works Flagship Experience Center, Seattle.
• Task: Prepares online orders for pickup.
• Tools Used: Store Commerce’s Mobile retail solution and clienteling feature.
  • Functionality: Reviews Karen’s purchase history and preferences.
  • Customer Interaction: Offers Karen products based on preferences and facilitates order adjustments.

Case Study: Business Buyer - Mona

• Company: Northwind Traders, High Street retailer.
• Objective: Prepare stores for holiday season with Adventure Works products.
• Portal Used: Adventure Works B2B portal.
  • Functionality: Access to Northwinds catalog, unique products, and pricing.
• Order Process: Uses Matrix ordering view and reusable order templates.
• Checkout: Utilizes Northwind's credit line for transactions.

Conclusion

• Omni Channel Retail Operations: Adventure Works leverages Dynamics 365 Commerce to:
  • Serve consumers directly in-store and online.
  • Facilitate self-service B2B buying portals for business buyers.
• Overall: Enhances cross-channel operations and customer experiences.