introducing Adventure Works a global manufacturer and reseller of high-end outdoor equipment and apparel let's see how Dynamics 365 Commerce can Empower customers to cross the fital divide and have compelling shopping experiences across retail channels meet Aaron an online content creator for the adventure Works website built on Commerce in preparation for the holiday sales season Aaron has been asked to enrich a new set of products first up is the nepdose backpack using co-piloting Commerce Aaron leverages the product data to instantly create engag marketing content Aaron is always in control with co-pilot and makes a few minor adjustments before publishing to the web meet Karen who is at her home in Seattle preparing for her big trip to Hawaii she and her husband can't wait to set off but she still needs to pick up a few items that will make the trip even better while shopping on the adventure Works website Karen finds a new swimsuit and a pair of sunglasses that are just what she is looking for with lots of day trips planned for the beaches and volcanoes of Hawaii Karen will need a new backpack to carry your gear using this search filter populated by product attributes she can quickly find the right bag and the right color landing on the nepto backpack product page and reading through the enriched content she feels this is the bag for her and adds it to her cart the last item on her list is a snorkel and a pair of swim fins Karen finds a set that she likes but is concerned they may not fit so she adds them to her wish list to consider for another time the adventure work Seattle store is near Karen's office and she prefers the convenience of paying online and picking up her purchases in the store the following day meet Andrew a sales associate at the adventure Works Flagship experience Center in downtown Seattle Andrew is preparing last night's online orders for pickup throughout the day using store commerce's Mobile retail solution Andrew knows exactly where the products are in the store and prepares them for Karen Andrew takes a moment to review Karen's client telling profile which is available in the store Commerce app using the client telling feature Andrew can learn more about Karen's purchase history across online and in store purchases her buying preferences choice of complimentary beverage wish list and next best actions to promote sales while reviewing Karen's profile Andrew can see that Karen is interested in a snorkel set and prepares it for her consideration during lunch Karen heads over to the adventure work store to collect her Order Andrew knows Karen from her profile picture and greets her by name as she walks to the door offering her a complimentary tea from The Experience bar Andrew scans Karen's QR code and pulls up her purchase while asking if she is still interested in a storical set after discussing with Andrew and trying on the fins Karen is sold but she really doesn't like the color Andrew checks to see if they have the same size and Karen's preferred color but it is out of stock Andrew checks to see which stores might have it and finds it in the Miami experience Center Karen still has time before her trip so she agrees to have it shipped to her home and Andrew quickly places the order using the address from her profile as Karen walks out for their purchases she is excited about her new products and can't wait to try them out knowing they will make her vacation even more memorable but Commerce is about more than enabling streamlined consumer retail transactions it can also enable compelling busino business scenarios meet Mona a primary business buyer for Northwind Traders a High Street retailer who carries Adventure Works products Mona is preparing The North Wind stores for the upcoming holiday season and wants to ensure she is including a selection of Adventure Works products Mona is logged into the adventure Works B2B portal and selects the Northwinds catalog to see products and pricing that are unique to the resale agreement between the two companies mono sees the new nepos backpack and after learning about it thinks it' be a great addition to North wind's product line using the Matrix ordering view mona can quickly order a range of colors and sizes with just a few simple mouse clicks Mona believes the nepto backpack will be a strong seller for the Northwind store so she adds it to her reusable order template making future orders faster Mona adds the contents of the order template to her cart and checks out using North wind's credit line a month later all of Mona's products have arrived and she logs into the adventure Works website to retrieve her final invoice and PDF format for North wind's purchase records mona can also quickly pay for her order online using Northwinds procurement team credit card satisfied that North winds has a great selection of Adventure Works products for the upcoming holiday season Mona moves on to our next procurement task as we have seen by leveraging the power and capabilities of Dynamics 365 Commerce for Omni Channel retail operations Adventure Works can sell direct to consumers in store and online and serve business buyers through self-service B2B buying portals