Lecture Notes: Understanding Human Behavior and Communication

Introduction

• Bill Bonstead and his son David developed a software system based on the DISA method which classifies human behavior.
• Method's basis: William Molton Marston's work, "Emotions of Normal People".
• Developed to help understand agricultural sales.

DISA Method and Human Behavior

• DISA: Describes behavior using Dominance, Inducement, Submission, and Analytic Ability.
• Behavior identified by colors: Red, Yellow, Green, Blue.
• Used in business for profiling to enhance communication and efficiency.

Personal Journey and Business Application

• David combined his father's behavior analysis with software development to create behavior profiling reports.
• TTI Success Insights company established to propagate this method.
• Global reach in corporate environments.

Behavioral Types

Red Behavior: The Leader

• Traits: Ambitious, bold, competitive, decisive.
• Strengths: Quick decision-making, task-oriented, natural leadership.
• Weaknesses: Can appear aggressive, controlling, impatient.

Yellow Behavior: The Optimist

• Traits: Enthusiastic, curious, sociable.
• Strengths: Great communicators, persuasive, inspire others.
• Weaknesses: Distracted, poor listeners, can be superficial.

Green Behavior: The Stabilizer

• Traits: Calm, caring, reliable.
• Strengths: Good listeners, supportive, team players.
• Weaknesses: Resistance to change, indecisive, avoids conflict.

Blue Behavior: The Analyst

• Traits: Detail-oriented, precise, methodical.
• Strengths: High-quality work, logical, reliable.
• Weaknesses: Overly cautious, critical, can appear cold.

Communication and Misunderstandings

• Communication filtered through personal biases; understanding varies.
• Importance of adapting communication style to listener's preferences.
• Awareness of body language and its impact on communication.

Real-Life Application

• Example of a company party demonstrating behavior types and how alcohol can influence changes in perceived behavior.

Conclusion: Adaptation and Communication

• Success in communication often requires adapting to the listener.
• True emotional intelligence lies in recognizing and responding to different behavior types appropriately.