Presentation on Family Vloggers and MLM Involvement

Introduction

• Clarification that this is not a sales pitch and the presenter is financially secure.
• Discussion centered around mega influencers Cole and Savannah LeBrand.
• Presentation will reveal a money-making scheme involving their followers.

Background on the LeBrand Family

• Cole and Savannah LeBrand are prominent social media influencers.
• Known for their family vlogging channel, "The LeBrand Fam," with millions of subscribers.
• Content includes personal family moments like children's births, vacations, and milestones.
• Their content is often framed within a Christian context.

Issues with Family Vlogging

• Ethical concerns about monetizing children and family life for views.
• The decline in viewership over time suggests societal awareness of these issues.
• Recent controversies include misleading video titles for views.

Introduction to MLM Context

• The LeBrand’s involvement with an MLM, NeoLife, poses ethical concerns.
• Clear identification of manipulation tactics used to recruit followers.
• Discussion on the general structure and operation of MLMs.

Specifics of the NeoLife Opportunity

• NeoLife is presented as a Christian company offering health products and financial opportunities.
• The Zoom call reveals Cole LeBrand pitching NeoLife to hundreds of followers.
• Claims of financial prosperity through NeoLife are misleading and against the company’s code of conduct.

Tactics and Strategies for Recruitment

• Use of faith manipulation to influence followers.
• Emphasis on exclusive access and limited opportunities to create urgency.
• False claims about potential income are made to entice followers.

Implications and Ethical Considerations

• The deeper implications of engaging followers in MLMs for personal gain.
• The potential harm to followers financially and emotionally.
• The presentation highlights the naivety and responsibility of influencers when engaging with MLMs.

Conclusion

• Summary of the ethical issues surrounding the intertwining of family vlogging and MLM involvement.
• Commentary on the potential for future updates based on the evolving situation.

Additional Notes

• Mention of a secondary Zoom call and the continuing evolution of the situation.
• Encouragement to explore other related content on anti-MLM and influencer topics.