Transcript for:
Family Vloggers and MLM Ethics Explained

I do need to very uh clearly state that I'm not asking for your money I don't want your money I don't need your money uh this isn't you're not giving anything to me this is not a u a sales pitch at all but uh this is truly an opportunity for you um look I'm already rich I'm already loaded I already make millions of dollars on social media posting my kids online and I live in a mansion I don't need your money I'm doing this for you for your benefit spoiler this is absolutely not the case boy oh boy do I have a wild ride to take you on today let's just put it this way this video is a journey we're going to be uncovering And discussing a variety of intersecting topics that I have very strong opinions about and it's all based around Mega influencers Cole and Savannah lebrand and their new somewhat secretive money-making grift that they are using to capitalize on their massive following we're going to discover together exactly what they're up to through this private Zoom call recording that I got my hands on of Cole himself pitching this money-making opportunity to nearly 900 of his followers and we can see firsthand all of the manipulation tactics at play and I'm going to break it down for you step by step if you're an avid social media user and the names Cole and Savannah lebrand or the lebrand family don't ring a bell I would be extremely shocked even if you don't follow them there's a great chance that you at least recog recognize their names or their faces even my husband has heard of the lebrand and this is a man who does not follow any social media influencers and hardly use a social media at all but in the off chance that you have no idea who I'm talking about let me introduce them to you Cole and Savannah lebrandt have been social media influencers for nearly the last decade their YouTube channel called the lebrand fam has amassed almost 13 million subscribers Savannah's Instagram has 7 million followers her Tik Tok has 30 million followers Cole's Instagram has nearly 5 million while his Tik Tok has 23 million followers find me one person on social media who hasn't at least heard of these guys I Dare You is it you are you the one person also find me one person on social media that doesn't have a strong opinion of the lebrand one way or another you either love them or you hate them and here's why you could say that they're one of the OG family vlogger channels and that's how they've made their entire livelihood they've documented their entire relationship online how they met marriage the birth of their children they have five kids buying houses family vacations children's Milestones holiday celebrations Christmas mornings there's always a camera rolling within this household it seems absolutely everything about their lives is put on display for everyone to see and a lot of what they post has this blanket of Christianity over it their YouTube Banner even says as for me in my household we will serve the Lord Savannah's Instagram bio says Jesus is King Cole's says following Jesus so a big Cornerstone of their lives their relationship their social media content their following is centered around their religion and their faith which is great for them that's cool I only bring it up because it becomes very very relevant later on they employ their religion and their faith to manipulate other believers for their own gain as you will see you would not believe the kinds of views that their content breaks in millions and millions of people tuning in to see what's going on in their lives here's a few examples the birth of their first child as far as I know was not not documented online because that was a child Savannah had prior to meeting Cole but their other four children's births were posted online their second child's live birth video got 24 million views their third child's got 15 million views and the video of his niku stay has 7.3 million views I'm laughing because it's absurd that you would shove a camera in your baby's face as they're in the ncu who does that their fourth child's birth has 3.3 million views and their fifth child got 1.7 million views I'm actually really grateful to see these view counts decreasing with each subsequent child almost like Society is waking up to the fact that it is kind of sick and twisted to be filming and posting these really intimate moments online and it's not something that I think a lot of people are interested in seeing anymore it's kind of like why is this on the internet we don't need to see that and we understand how this is harmful more today than we did 10 years ago these types of videos don't get as many views as they once did they still get a lot they still get millions but not like 20 million like they did Once Upon a Time here's a house tour that they posted where they walk you through their entire home showing you everything including their children's bedrooms 2.3 million views a video All About Cole's vasectomy 700,000 views and my initial reaction to this is like why are you posting this on the internet who cares but I guess when your entire job is having and filming your children then it's not really that questionable to you that you would post something like this online an update about getting a vasectomy the quote lebrandt family official Christ morning special has 1.1 million views this video of their oldest daughter's first day of middle school also has 1.1 million views gross why are over a million people concerned with a 12-year-old's first day of school well I'm sure that most of those viewers are harmless but again the thumbnail is featuring a pre-teen girl in a school uniform whose parents have put on the internet for public consumption so there is most certainly a percentage of people out there who have clicked on this video just to see that which is disgusting they've even gone so far as to post videos like this titled she got diagnosed with cancer and it's a super dramatic documentary style video where the first line of the description box reads this documentary explains the health scare that we had with our little posie who is their second child who was a toddler at the time so putting the context clues together people are understandably just assuming like oh my God posie got diagnosed with cancer and they're clicking on this video out of pure shock and disbelief they want to know the updates what's going on and this video racked up nearly 4 and2 million views but only once you get about a quarter of the way through the video Do You Realize oh posie doesn't have cancer at all she's actually perfectly fine perfectly healthy and instead this is a short documentary of where the labran go to travel to visit three other children unrelated to them that Cole found through Instagram they hired a videographer to follow them around and to document themselves going into these hospitals and praying over these children so in this case they're not monetizing their own children they're monetizing other people's sick children who are in the hospital with cancer and then they slap a super click baai thumbnail and title on it to give their viewers the impression that it is one of their own children who was diagnosed with the hope that they're going to worry their viewers enough that they click on that video so they get paid the lebrand claim that they put this video together to spread awareness of Childhood Cancer and that it was inspired by a time when they were worried that posie did have cancer and they're positioning it in such a way of like our kid is fine thankfully but there's so many others out there who aren't here's a few of their stories let's offer them some support and I guess that's all fine in Dandy but they went about it a really twisted way and their viewers were not having it my opinion is that this video was a cash grab a cheap shot at trying to re-engage Their audience those people who might have fallen off or who haven't watched their videos in a while they see this shocking alarming thumbnail and they click on it so they get paid okay people were pissed with this strategy they had to turn the comments off on this video video likely because of the backlash they were receiving about it and a lot of people stopped supporting them after this point this is the kind of family we're dealing with those who will stop at nothing to cash out on their children and then when things kind of die down they've been known to pull stunts like this if you haven't gathered this by now my opinion of family vloggers and family influencers is quite a negative one the topic of family vloggers and how unethical predatory selfish and deplorable it is to be making a living off of your children's births and their milestone and violating their privacy for views and money that whole situation that's a deep dive video in itself that's not what this video is about but here's a little tangent into that the issues of family vlogging run so deep and the trauma that it causes the children is largely unknown at this point because these children haven't grown up to tell the tale yet but one day they will and we're going to be sickened about what they have to say about the home environments they grew up in where there was always a camera in their face every moment of their childhood was put online and they never got a day off from being the star of Mom and Dad's content if you're still a fan of family vloggers and you still follow them and support them I get it I used to be a fan of that content as well I used to watch it I understand the initial appeal of it because it's relatable it's a way to feel connected to other people who are in a similar life stage as you it's helpful to see other parents navigating Parenthood and being really open and raw about that experience you almost feel like you know these influencers because they've shared every single detail of their lives with you and it can start to grow into What's called the parasocial relationship where you know everything about these influencers but they don't know you exist you almost feel like you're friends with them but you have to remember that they don't see you the way that you see them but once you start thinking about family vlogging critically and you realize that these poor children have their births their medical history their Milestones their hardships their Tantrums their full government name where they go to school their entire lives being documented and posted on social media without their informed consent for the financial benefit of the parents it's really hard to unsee that it is extremely difficult to shake that icky feeling once you've got it and you cannot see these family vloggers the same way anymore there is no going back we didn't have our parents posting our Every Move online for Millions to see and thank God right who would want an entire online Persona of themselves created for them by their parents before they even understand what social media is or what the internet has the power to do and before they have a chance to decide if and how they want to present themselves in the online space I think it's disgusting we are not fans of family vloggers around here you absolutely canot convince me that it's ethical it's inherently objectively wrong to be making money off of your children in this way and my mind cannot be changed of that now that my eyes are open to it so that's my little Soap Box about family vloggers I'll get off of it now but like I said it would take me an entire Deep dive expose Style video to really dig into all the complex issues of family vlogging like the lebrand family does so I can't get too far into it right here but I share all of that context with you to give some insight into who Cole and Savannah are and what kind of content they post they are extremely wealthy and successful influencers who have achieved that wealth and Fame by documenting their children online for nearly the last decade another key piece of context is that the lebrand recently launched a new app called be fruit which according to them offers courses and a community designed to bring more young families to God the caption on the announcement post for this new app says we created bare fruit because the reality is that having a good marriage is hard 50% of marriages end in divorce and Rising raising good kids who actually love Jesus is hard more young adults than ever before are leaving the church and becoming the person God has called you to be can sometimes feel really hard we know that it has for us at times we created bare fruit because this is something we wish we had when we first got married first started having kids and even now more than ever as we are in the thick of it in a world where every celebrity mocks God we proudly want more of God the app costs $7 a month or you can pay a $70 annual subscription the App Store advertises that you're going to get two interactive live streams a month from Cole and Savannah directly access to courses such as how to spice up your marriage and how to potty train I think there was even one on there on like how to find the love of your life in 30 days or something like that and there's a forum for you to share your religious testimonies they're also advertising that every single month they do a massive giveaway way for one of the barefruit members that includes $110,000 cash among other things like a new iPhone airpods a DIYs vacuum an espresso machine and apple Sephora and Nordstrom gift cards this element of it feels very extravagant and excessive and therefore really strange kind of like they're trying to heavily entice you or incentivize you to sign up for their app and to be a part of this community by offering these big monthly giveaways I can't say that I've ever seen something like this before it's almost like subscribe to our app for 70 bucks a year and we're going to dangle this monthly giveaway in front of you as like a big reward or something I don't know that's nice of them I guess but more than anything I think that it speaks to how much money they make if they can be affording to do a $110,000 monthly giveaway indefinitely I'm just saying it's a bit of an unusual incentive to see regarding an app and getting people to subscribe to it but all of these pay to play exclusive Community you get direct access to us we're going to reward you if you sign up for whatever we're promoting all of that is subtle foreshadowing for what's to come this is what this video is all about here's where it starts to get juicy the lebrand launched bare fruit in October of 2024 and then in January of 2025 Cole posts this cryptic slide on his Instagram story as with all Instagram stories it was only live for 24 hours if you saw it you saw it if you didn't then you missed it and it says Hey guys as most of you know we recently launched an app called bare fruit that's been so great better than we could have thought on the app we do big giveaways while also trying to better understand some of your guys' deeper needs two big things constantly come up financial needs and health needs as Savannah and I have prayed something I felt led to add into my schedule each week this year is an opportunity for 20 of you guys to join me for weekly Zoom calls where we aren't just handing you a giveaway but we're showing you a way to create and provide for you and your family that far outweighs a giveaway with an end goal of having all 20 of you making a recur ing $50,000 or more annually 12 months from now I'm only looking for 20 very very serious and committed individuals 18 years or older please only reach out via email if you're very interested and then he leaves his email here if you would like to email him to learn more what an extremely odd thing to post what I'm gathering from this is it sounds like he's been connecting with people in his community Through the barefruit app and he's realizing that people are talking about how they're struggling with their finances and with their health so he has prayed about it and he's decided that he's going to open up this separate more exclusive group of only 20 people where he is going to help directly address those needs and he's setting it up in such a way where he's like we're only taking a limited number of very serious and committed individuals who are 18 years or older let me know if you're interested and we're going to give you access to these weekly Zoom calls with us where we're going to teach you how to provide for your family with the big goal of you being able to make $50,000 a year or more more since when does a mega influencer who no doubt has a super busy schedule raising five kids creating content for multiple platforms and just launched an app where they're already doing multiple interactive live streams a month since when does he just have all this time to be sitting on Zoom calls with his followers supposedly teaching them how to make a bunch of money each year like this doesn't even make sense what are you even talking about where did this come from what's the point of this what's in it for you because I guarantee you this is not a selfless act they're not just out here looking to help people from the goodness of their heart there's always an ulterior motive usually Financial if you're a regular viewer of my channel I bet that your scammy senses are already tingling you know exactly what all of this is all about because your meter is finally tuned and you already know what red flags to look out for and this has all of them but if you're still a bit lost that's okay that's what this video is for we're going to uncover this piece by piece together but first speaking of apps I would love to tell you about the sponsor of today's video the paired app can you believe it is the 2-year anniversary of me telling you all about my favorite relationship care app paired is the longest standing sponsor of my channel and I love that so much because this is an app that I downloaded and used for over a year before they ever became a sponsor and I love sharing this with anyone else who's in a relationship paired is a relationship app designed to help couples strengthen their communication and deepen their emotional connection unlike other apps that focus on dating or conflict resolution pared is about nurturing and deepening existence relationships the app offers daily questions quizzes and games that you complete with your partner that encourage you to explore your relationship in a new way they've got activities on every topic you could possibly imagine you can play a game called sexy fill-in the blanks you could complete a quiz all about building trust with one another there's fun questions like imagine you're planning a station together what's the first thing you'd want to do or there's more serious questions like have there been any moments where you felt unsure or insecure in your relationship you can really get as playful or as deep as want with it I've been with my husband for over 8 years and we've been married and living together for five of those years and I think with any long-term relationship there are times where you think that you know everything there is to know about your partner or you just kind of get in the habit of having the same surface level conversations like how is your day what should we make for dinner what do you want to do this weekend and everything's fine and you're just kind of chugging along but you're not taking that opportunity to really connect with your partner and get to know them deeper that's where the parro app has been such a fun tool because it gets you talking about things that you probably otherwise wouldn't my favorite feature is that your partner's answers are always locked until you've submitted your own responses so you know that you're both answering from the heart without any influence from the other one and you might get answers that really surprise you too Valentine's Day is right around the corner so if you're still on the hunt for a really unique and meaningful gift that you can use with your partner every day of the year consider gifting them a paired premium subscription one subscription gives you both access to countless activities to deepen your connection and if you click the link in the description box below par is offering my viewers a 7-Day free trial plus 25% off off paired premium thanks again to the paired app for your continued support of both the channel and my relationship over the years here's where we're really going to dive into the juicy stuff and what this video is all about I know I know I know there was so much context and discussion before this thank you for hanging with me through that I think it's important setup for this video we're all wondering what is this mystery opportunity that Cole is posting about on his Instagram story for a very limited time that post is kind of all we've seen from the labran as far as promoting this opportunity well lucky for us with with the help of somebody who expressed false interest in the lebrand opportunity I got my hands on a zoom call recording of Cole lebrandt himself explaining this opportunity to 900 of his followers that attended this call explains everything and we're going to uncover it piece by piece and the way I like to structure it is we're going to watch the zoom call together but I'm going to pause it frequently to give my own commentary to debunk what he's saying or to give additional context no more stalling here we go let's get into it hey guys this is the first ever uh Zoom with lots of you guys in here I am co-hosting this with Allan and Nicole Blaine they are my coaches and that's something that is powerful that I wanted to bring into this so coaches this is the first time we're hearing anything about coaches he introduces them as Allan and Nicole so already it's sounding like okay we've got Cole who apparently wants to coach other people on how to make $50,000 a year or more but it appears that he also has coaches of his own as well okay noted I've never done a zoom uh more than like four people so this is a lot for me this is like we got over 800 of you guys in here so first off I just want to I'm looking back and forth because my camera's here oh there we go I'm big now uh I'm looking back and forth because my camera's here like I could look at you guys but I'm gonna be looking here so I can be seeing you guys so hopefully that doesn't distract you guys too much but first off I just wanted to thank you guys so much for um taking some of your Friday night to hop on this call I know it's not easy I know a lot of you guys have families and so many other things that you could be doing so I appreciate you guys being here and uh I have five kids I have family in town it's no one in Tennessee there's a lot of other things that that I could be doing too but I do believe that this is uh a really cool opportunity that I wanted to share with you guys and I I I just wanted to open it up and um it's going to be for some of you guys and it's not going to be for some of you others so I've been in this unique creative space for a while where I I uh get a lot of unique opportunities that I'm so blessed with and uh this is one of them that I wanted to open up to you guys very similarly to how I open up opportunities sometimes to my friends to my family and to other people because I'm a mega influencer there's lots of opportunities that I've been blessed with and I want to extend that blessing to you I want to share this with you he's presenting it like it's a selfless act and there's always this religious undertone to it that's carried out through the entire call and it becomes super relevant here soon so I'm just going to jump into it and uh I'm going to let Alan and Nicole bla speak a little bit too towards the end of this so I would appreciate if you if you stay put just to get the full grasp of uh what this opportunity is um and I think it's super important just to you know put out there why are you guys here you guys are here for one of two reasons or both of two reasons you need a job and you need money I'm very aware of that and uh you need better health for you or for your friends and family and those are two big needs that so many people have he's already identifying the pain points that he's trying to hit with this pitch also known as somebody's vulnerabilities you need money you need a job you want better health you're struggling in some way well I've got just the thing for you listen up presumably most of the people in attendance on this call are here because they're hopeful that whatever Cole has to offer them is going to fix or solve these problems in their lives particularly the finances because he's advertising that apparently you're going to be able to make over $50,000 with this opportunity this is what's known as preying on somebody's vulnerabilities identifying what they might be in secure about and then offering a solution but as we'll see the solution is not selfless there's something in it for him too uh I I come from a very normal family I'm one of six kids my I I don't come from a family of money I don't come from a family of success or any of that so I'm just very aware of the average American the average person's needs and so uh I I I I don't want to be just taking your guys time that this isn't like a podcast where me and Savannah are trying to entertain you guys but I want to talk about some real needs that um we are aware that God is blessed us with so much God's bless us with so much um opportunity God's bless us with so much uh just leverage and and resources and other things has God blessed you with all this money and fame and opportunity or is that something you cultivated Yourself by monetizing your children without the children their platforms and their view counts would not be as significant as they are if they stop showing their kids online tomorrow their following their views and therefore their income would take a massive hit and I can't help but kind of roll my eyes at the fact that he's trying to come AC cross relatable like he understands the struggles of the middle and lower class which is comical because he has no idea his entire adult life since he was 18 years old has been in the spotlight of social media to my knowledge he's never had a source of income outside of that he's never worked a real job the lebrand are practically internet famous and they live in a $5 million mansion for God's sake I found an article analyzing the lebrand income streams and it is estimated that they make about $5.5 million a year year off of their YouTube channel views alone not including Instagram not including Tik Tok or brand deals or book deals or their new app or whatever other business ventures they've got going on that $5.5 million from YouTube is not a verified figure that's just speculation but just to put it into perspective a little bit that Cole and Savannah are millionaires all thanks to social media all thanks to monetizing their children and they have never known anything different as long as they've been adults but yes please go on and tell us more about how normal and relatable you are and how you know how tight money can be for the average family and we recently came out with this app be fruit which we're super excited about if you guys are on bearfruit shout out bearfruit um but within the app we do big giveaways once a month uh that that was something that we were really excited about the first month we did like $15,000 in giveaways and second month 15,000 and it's a lot of fun and we're super excited and again this isn't like me and fah giving back it's like what we've been uh growing through bear fruit and God's been so good to us we just it's just part of the Overflow um and we're trying to figure out you know what is the greater need because we can help someone but by no means can we help everyone uh and and I'm just constantly reminded of you know the saying you can give a man a fish and feed him for a day or you can teach him Mana fish and feed him for his life so that is what I believe an opportunity is here is this isn't me uh handing obviously see there's 890 of you guys I'm not I know we don't have the ability to hand 890 of you guys and there's much more on social media and much more out there who um need help right we that that's just beyond our ability but I think what is within our ability is to squeeze and fit many of you guys because this opportunity is not for a lot of you guys but a lot of you guys it is for and a lot of you guys will do this so you know squeeze a lot of you guys into this opportunity that 12 months from now uh I do believe that 12 months from now there will be a lot of you guys making 20,000 a year 50,000 a year I believe even 100,000 a year plus through this opportunity because it's been proven not because this is um some numbers that you know I'm trying to sell you on or hype up or anything but because this these are numbers that you know Allan and Nicole have seen so many times they've coached uh you know over 12,000 people and and I've coached people I've never put this out there on social media to this extent but close friends family local people very similarly to what I'm going to be doing with you guys so I have some notes Here uh if you see me looking down reading at my phone that's what's going on 5 minutes into this Zoom call and he still hasn't told us what this money-making opportunity is but he's definitely positioning himself as somebody who's just kind enough and charitable enough to offer the opportunity to us so that we can have a shot at making up to $100,000 a year is what he just claimed he's almost acting like there's nothing in this for him and he's just offering up his time to share this opportunity to coach people on how to make this kind of money but as we'll learn like I keep saying that is so not true there's a lot in it for him there's a lot more in it for him than there is for any of us so this is a unique opportunity I'm sure you're just like what what what is this what is this this is not uh you know we're not like hiring somebody for bare fruit this is an interview kind of thing a lot of people thrive in the nine-to-five workspace they they thrive in that structure I've never had that I've I just started doing Social Media stuff and it branched off into other business ventures at a young age and so I I don't thrive in a strugg structured 99 to5 there we go confirmation that he's never had a job outside of his extremely successful social media revenue and therefore in my opinion has no understanding of true financial hardship the false relatability is really grinding my gears a lot of people do thrive in that and I don't think that like one is better than the other but I'm just going to be talking about the area that I'm familiar with and the area that I've found success in and the area that Allan and Nicole have found success in and and so many other people as well um I didn't like I said I didn't grow up in a family where somebody was able to help me get to certain places and so many of the greatest things in my life over the past decade have been a result of somebody introducing me to somebody that I probably shouldn't have ever met or somebody who was just more successful to me more wise than me new right you just you just don't know what you don't know and uh Allan and Nicole have been that for me in a lot of ways and even my brother recently moved to Tennessee and they helped him get a job at piano Place tuning up Pian and you know some of the greatest things in life are all about who you know so that's why I did want to introduce you guys to somebody you know a couple who I look up to as well as um you know they're coaching me as as I'm going to be helping coach you guys so we be uh a part of this and obviously again not all of you guys but some of you guys who who choose to who choose to do this that's like the third time that he's reiterated that this opportunity isn't for everyone it's only for some of you not everybody's going to do this only the ones who really want it who are super interested who are really committed and that's intentional that's something he was likely coached to say by Allan and Nicole his coaches that he keeps mentioning to set this up as something that is exclusive or limited that's a psychological strategy to increase interest cuz people always want what they can't have right the interest in this opportunity would be a lot lower if he came on here and said come one come all everybody's welcome more the marrier versus what he's doing right here where he's saying that there's limited spots available and Only the strongest most committed are going to make the cut which is extremely ironic once you find out what this opportunity is a little bit about Allan and Nicole just to fill them in on on who's coaching me is they live here in Nashville so I got connected with them once they once we moved to Nashville over the past two years they have six kids which you guys know we have five kids and we love that they love Jesus they uh have been using the these products for over 24 years and built one of the largest businesses in North America over the past N9 years who said anything about product I thought you were here to present me with a job where I can make $50 to $100,000 a year but now you're mentioning products of some kind so now we're uncovering more pieces of the puzzle so um and they've like I said coached over 12,000 people 12,000 they are truly just experts in this field and far beyond anything that that uh you know I'm even capable of but I'm excited to you know Venture into uh some of this like I said I really do believe that success in this field um is a result of two things how hard you're willing to work and who you know and with this opportunity here I think that if you are willing to work hard and through the coaching of myself Allan and Nicole I just I I'm excited for 12 months from now all the testimonials that will come of um how well so many of you guys are doing more ways than just financially but financially included let's recap so far we've got a money-making opportunity we've got product we've got these are my coaches Allan and Nicole they've coached 12,000 people and they're going to coach me on how to coach you we've got income claims saying that you're going to make a significant amount of money in a short amount of time and that if you just work hard enough that you will be successful the pieces are all clicking into place I do need a very uh clearly that I'm not asking for your money I don't want your money I don't need your money uh this isn't you're not giving anything to me not a u a sales pitch at all so I know that sometimes these things can get uh feeling the wrong way but uh this is truly an opportunity for you um transparently we we've done well and this is just one of the several things that we have going on out there where um this is an opportunity for you and opportunity that honestly my my brother who moved to Tennessee he's doing my dad is doing and my cousin is doing so I wanted to open it up to um so many of you guys as well look I'm already rich I'm already loaded I already make millions of dollars on social media posting my kids online and I live in a mansion I don't need your money I'm doing this for you for your benefit I've already got my family members on board and now I'm extending the invitation to you as well because that's how kind and thoughtful I am and I'm going to treat you like family because I care so much about your well-being spoiler this is absolutely not the case uh so going back to the two needs that that we we come across is financial needs and health needs well what what fits that Gap what what is an opportunity that fits both financial and health needs um only good products last long only products with Real Results that people keep coming back for so we're living in this time where everyone's kind of waking up to all the crap and and everything right especially now more than ever um everyone's waking up to all the crap and all of our food all of our hand soaps all of our shampoos all of our laundry detergents all of our counter sprays you name it everything that we have has all these terrible things so everyone's kind of waking up in the end they're changing uh I I don't know if you guys are um doing it at your house we are almost everyone that that we know they're go I'm not doing I know I'm not buying this anymore now I'm buying this because it's healthier because it's it's better it's cleaner ingredients it's whatever ever it is um and there's a lot of things that are being created and built over the past few years that haven't really been tested and then they get lawsuits or they fall apart because they just haven't stood the test of time um and there's just this this big Awakening I would even say more in America than anywhere else because I know the European ingredients and all this other stuff is already a step ahead but definitely in the US now more than ever which I I think that includes why this opportunity is unique to now uh even more unique now than ever Cole buddy get to the dang point you've been talking for 10 minutes and we still have no idea why you've gathered us here today are you ready for him to finally drop the bomb here it is brace yourselves uh so here's the opportunity is there is this company called NeoLife and uh NE life has been saying everything that everybody's saying now but they've been saying it since the 1950s and they are a Christian company which I love that that is a reason the reason that I believe in this they have a Christian found Jerry Brassfield they have a Christian CEO his daughter Kendra Brassfield and they are incredible people they lead so many people to Jesus through their business any company that has Christian leadership that is truly leading people to Jesus that that is um we we could work for and try to make money and try to help people through a lot of things but if not if it's not Christian and Jesus oriented then at the end of the day I'm feel in somebody's Pockets who uh has different beliefs than I do so that that was really important to me I know so many many of you already guessed this and you already saw it coming a mile away it's a freaking MLM of course it is what he's pitching you is NeoLife a multi-level marketing company founded in 1958 with a mission to end the trend of poor wellness and poverty by selling supplements and personal care items and by offering a business opportunity for people to make money when they join to sell the products as well as recruit other people to also sell the products and their products consist of mostly supplements but they also sell home Home Care skin care and personal care items as well like soaps lotions household cleaners things like that they operate in over 50 countries but they're largely unknown in the United States they're not a very popular company over here they're not one of the main ones you think of when you think of a multi-level marketing company NeoLife is what's known as an MLM but the cool kids these days like to call it things like network marketing or social selling mainly because the term MLM has such a negative connotation now but please understand that it's all the same thing no matter what name you slap on it this is a business model where you typically pay some amount of money to buy into the business opportunity where then you have the ability to sell that company's products for a small commission these companies have what's called a Compensation Plan and it outlines that you can make a small amount of money by selling the products but you can make way more money if you go out there and you recruit your friends your family strangers on social media the person you see at the grocery store to also buy into the business opportunity to become a salesperson and a recruiter themselves generally speaking you make make way more money from recruitment based activities than you do from sales activities some names of the more well-known mlms that you might be familiar with are Amway Avon Mary Kay Herbalife monate young living dotera there are literally hundreds of them and there's new companies popping up all the time if you've got that one person you follow on social media and they're always posting about these strange products that have changed their life and theyve brought them great health and they're also always talking about how much money they're making and how they're living the life of their dreams there's a great chance that they're stuck in an MLM and their goal in posting all that kind of stuff is to entice you so that you join them they can recruit you so they can make money off of you because that's where the main money lies that is what Cole lebrandt is pitching you he's trying to get you to join his NeoLife team if you're new to my Channel or you found me through my influencer insanity series then you might not be aware that the other facet of my YouTube content is anti-mlm anti- multi-level marketing where I deep dive and debunk all of the problematic aspects of this business model and how these companies operate to illustrate to you how they're actually just recruitment based schemes where the only ones that make decent money are those that have recruited the most other people and that they are a huge waste of time and money and they actually harm more people than they help all in my own opinion of course don't sue me I have over 200 anti-mlm related videos on my channel where I've dissected all of the issues with mlms at nauseum and I can link that playlist below for you and this video right here is like the perfect influencer insanity anti-mlm crossover video because it deals with both if you found me through my video series on influencers but you haven't dug into the antimlm videos yet consider this video your gateway drug prepare yourself though because those videos are extremely bingeable you're going to get hooked on them and once you start learning about all the dangers with mlms you're not going to be able to look at it the same way again but the extremely simplified condensed version of why mlms are so problematic is because they function mainly based on recruitment How The Story Goes is somebody in your life approaches you they've got this miracle product is going to transform your life usually in terms of your health so they're going to share these products with you but not only that they've also got a business opportunity where you yourself can turn around and share these Miracle products with others and you could make some money from this too they'll usually pitch it in such a way where it makes you think that you're going to make a lot of money really quickly and that it's something that's really easy to do you can do it from home you can do it in the pockets of time within your busy day but eventually you might even make enough money to replace your full-time income you might be able to stay home be Be Your Own Boss Do Your Own Thing work the business when you want to and make as much money as your heart desires and you think that sounds fantastic who doesn't want better health and more money so you pay some kind of startup cost in order to join the business opportunity but then once you join and you study the company's Compensation Plan you realize oh I can make a little bit of money selling the product but I can make a lot more money if I recruit people it becomes clear that the way to get the most bang for your buck and increase your earning potential is to find other people out there to sign up for this business opportunity underneath you this this is what's known as building a team or building a downline so now you're not only making a commission based on your own product sales but you're also going to make money off of the sales of the people below you as well so common sense will tell you more people below you more people to make money off of the bigger paychecks you're going to get the way that most MLM compensation plans are set up is that you cannot climb the ranks or climb the ladder or climb the pyramid or whatever you want to call it unless you put other people below you think of it like you're stepping on others to climb to the top you must recruit if you're going to make it to the top ranks of these companies and if you're going to make a significant amount of money especially enough to stay home or to make it your full-time income so if recruiting people is the way to make good money then conversely if you're unable to recruit new people then chances are you're not going to be making good money in fact you're probably just breaking even if not losing money every single month that you're involved with these companies because you've got these handful of customers that you're making a commission on but then you yourself are also using the products and also placing monthly orders and so the money you're making from the company is going right back into the company most people involved with an MLM spend more money than they make and in essence that's kind of how MLM survive according to a study published on the Federal Trade Commission website approximately 99.6% of participants in a product-based pyramid scheme or a recruitment driven MLM will lose money the same study reports that you actually have a better chance of making money playing roulette at Caesar's Palace in Las Vegas than you do in an MLM so that's the lowdown on the issues with MLM if you're a regular viewer of my channel thanks for hanging with me through that because that is like the gazillionth time you've heard me explain it I'm sure you're sick of hearing it at this point but I feel like that explanation was necessary for any newbies who might be watching this because it gives Crystal Clear context as to what this Zoom call is all about and what Cole lebrandt is pitching to us and what his financial motives might be these two people Allan and Nicole his coaches that will be hearing from soon they've been in NeoLife for almost a decade they sought out the lebrand likely because of their large social media following they see the lebrand and their social platforms with dollar signs in their eyes Allan and Nicole see 13 million YouTube subscribers they see 30 million Tik Tok followers and they go ch- ching ch- ching ch-ching how great would it be if we can recruit Cole and Savannah and they go out and they pitch NeoLife to their millions of followers and then they help us grow our downline instantaneously that's a super quick and easy way to shoot yourself to the top of an MLM pyramid and make a ton of money off of people so somehow they can talked this idea to go after Cole in Savannah and they somehow successfully convinced them to join their NeoLife team and here's Cole continuing that chain of recruitment by tapping into his massive following and offering the opportunity to others which not only benefits him financially but also his uplines Allan and Nicole as well we're going to hear from Alan and Nicole in just a minute but there's one more thing I wanted to add one of the people who attended this Zoom call live told me that once Cole dropped the name of the company and people woke up to the fact that they were being pitched in MLM people started to actually leave the meeting people assumed based on his Instagram story that what he was offering was some kind of job opportunity through the barefruit app and once people realized they were just being pitched another MLM they dipped out hearing that brings me immense Joy it's like thank God there's Hope For Humanity because generally speaking people understand that mlms are bad and they don't want any part of it good for all those people that decided to leave the meeting and not be a part of this they likely saved themselves not only from spending a bunch of money on these products but also from the embarrassment of having to go harass everybody in their lives to buy these products to then in turn barely make any money at all or Worse lose money what mlms are and how they operate that's my last big tangent for this video let's get back into the zoom call we're about halfway through it at this point so like I said they've been saying all this health stuff since the 1950s and there's a really powerful testimony that I won't get get into too much but they are one of the largest companies in Africa and Europe which is wild because most people in the US have never even heard of it before I came across in your life I had no idea what it was NE life means New Life hence the Christian um the Christian you know theology behind it um but it hasn't broken the US market which just again puts a really unique opportunity here for anybody globally this is if you live outside the US it's an opportunity for you too uh absolutely because people are doing really well outside of the US but I think especially in the US because there's already so much competition in other things but if no one's heard about you but you've had success for 80 years with no lawsuits with you know continuous growth year byye there's something there what he's alluding to right here is Market saturation remember it's all about recruitment if you're going to make good money you have to recruit people which is exactly what Cole himself is trying to do right here but that's really really difficult to do when everybody in their mother already knows about the company that you're trying to get them to join either because they're in the company right now or they were in it in the past or they are familiar with the name and the negative connotation associated with it or they just don't like mlms in general so the point Cole is making right here is that NeoLife has been around for 50 years but it's not that well known in the US which plays into your favor if you're going to join this company because the person on the receiving end of your pitch is going to be more likely to listen to you and maybe even to join if they haven't heard of this company before and if they don't already have their own preconceived notions about it this is the ground floor opportunity idea that we see reference so much in regard to mlms you got to get in early before it's too oversaturated and there's no more money to be made because there's no one left to recruit you want to be one of the first first in line so that there's tons of people to fall after you you don't want to be the last in line where there's no one to fall after you and because NE life is literally a multi it's just it is a bigger company than so many of us he caught himself are aware of it doesn't need me it doesn't need any of you um to succeed Cole where are you going with this neol life actually does need him it does need you it's a multi-level marketing company that's how this works word spreads about the products via networking by word of mouth and I believe that he almost said it but he caught himself and then he backtracked he said this is a multi like he was going to say it's a multi-level marketing company but then he quickly diverted away from that term because again it has a bad reputation and mlms are trying to actively distance themselves from the public Persona of being an MLM but back to the point NeoLife as with most mlms does not pay for traditional commercial advertising they rely solely on their network of salespeople or organized in a pyramid shaped fashion to go out there and harass all of their friends their family and their social media followers to buy the products and to join the company too that is how the company makes sales so him saying that the company doesn't need him or anybody else to thrive that's comical they literally do need people to continue this endless chain of recruitment if the company is going to survive that's why we're here Cole that's why you're trying to recruit people right now so this isn't like an opportunity that like we are growing their company cuz they're going to Row the way because it's an incredible product no um like I'm not getting paid anything for hopping on this Zoom call with you guys it's going to do well with or without us but it truly is an opportunity uh for you that I'm excited to help you grow uh that that is truly what it what it comes down to sure he's not getting paid to host this exact Zoom call but he's absolutely going to get paid when he recruits you and as many other people as possible to make money off of them neol has an aspect of their Compensation Plan called the sales volume B bonus and it says you are rewarded not just for your orders but also for the orders placed by all of the promoters in your team meaning that Cole makes money when his downline members make purchases Cole will be making money off of you in this business opportunity that is how the compensation plan is designed which is why him having this attitude of selflessness like he's just doing this out of the goodness of his heart because God called him to help his followers have a better life absolutely disgusts me it is completely 100% self-serv and he would not be hosting this Zoom call or presenting this opportunity to people if there wasn't something in it for him let's make that abundantly clear I just think with an opportunity like this where you have the great product you have the opportunity and then you have myself Allan and Nicole who are going to go on weekly with you to grow something if it sounds relatively exciting and you're interested then I just think that it's hard for me to say like you aren't going to find success in this right I don't want to like overly um promise anything but they've seen it 12,000 times right so uh it it it's just it's been proven to work sorry I know that I'm pausing this a lot this is another thing that I wanted to highlight is that the income is not guaranteed and just the fact that he's sitting here claiming that you can make in a ballpark range 50 to $100,000 a year that's against the company's code of conduct and he's actually not allowed to be making income claims like this it's unethical to be telling people that they're going to make make a lot of money out of an MLM business opportunity because it's just not true in most cases 99.6% of the time here's neol life's own income disclosure statement this is a document that the company puts out detailing how much people actually make from this business opportunity in the United States and Canada 78% of people in NeoLife are just customers they did not sell anything at all and therefore they made no money 15% of people in neol make less than $500 a year from selling the products for a total of $143 annually on average and only 6% of the people in NeoLife make more than $500 in a year and of this 6% of people only about 3% of them made an income in the $50 to $100,000 range that Cole keeps referring to so basically nobody in the company is making good money okay like a handful of people a couple of people like maybe Allan and Nicole and that's pretty much it and that's likely only because they've been in the company for a decade and they have 12,000 people below them these income numbers are abysmal and there's no way that Cole can guarantee that you're going to make any money at all for one let alone $50 to $100,000 a year it's morally corrupt to be claiming that and it's also against neol life's policy but guess what generally speaking MLM companies don't care they don't enforce these policies they can't enforce them there's no way that they can be monitoring what every single person in their company is saying on all platforms all the time there's nobody from NeoLife sitting in on Cole's call right now monitoring his false income claims but but mlms will typically have some kind of like don't make crazy income claims in their policies and procedures document to cover their ass legally but nobody's out here actually policing those things and punishing people who make exaggerated income claims which is why people can get away with straight up lying to you saying that this is a probable amount of income that you can make if you just join their team they're not supposed to be saying things like this but there's also nobody enforcing it either and a lot of people get turned off real quickly by any kind of network marketing and I get it because there's certain network marketing there's certain people that can get over really salesy they can um I I I can get rubbed the wrong way and that's why you know I never tried it never did anything with it and again this isn't like the only thing that I and my family we doing we have several things but this is one of the things that really interested me was the Christian aspect of it and um just how much marriage is brought into this company family's stewarded into this company Jesus's um just shown all throughout this company as well as people's Genuine Health uh the health testimonials are pretty radical if you dig into it and I'm keeping this as short as I can to uh for time sake as well as the financial opportunity for yourself yeah so there's actually nothing on the NeoLife website that indicates anything about religion or Christianity or being a quote Christian company fun fact Cole keeps bringing that piece of it up saying that it's a Christian company Jesus is in this company they've got Christian Founders yada yada but that's not a public focus of the company's branding or Mission at least as far as I can tell from their website so it leads me to wonder why is this being brought up so much in Cole's pitch right now and the answer is a phenomenon called Faith manipulation this is where you identify somebody's religious or spiritual beliefs kind of as the soft spot in their life and you take advantage of that to get what you want out of them what Cole wants out of this meeting is for people to sign up for NeoLife under him so he can make money off of them but what he is saying Falls in line with God called you to this I want to be a good Steward of this company Jesus is present in this company this is a blessing that I was given this opportunity and now I'm extending that opportunity to you saying that of all the opportunities he's ever seen he's going with this one because it's a Christian company he even ends this Zoom call as you'll see later with a prayer and he tells people to pray about this opportunity as well he's inserting all these religious buzzwords to appeal to the people on this call which are his loyal followers who likely share the same beliefs as him you got to give him credit he knows his audience and he's manipulating their faith into believing that God brought them to this opportunity and that this is God's path for them remember how earlier he was saying that God brought him all the wealth and success and opportunity into his life no dude you just got rich because you went YouTube famous posting your children on the internet in the same way that it's not God presenting you with this NeoLife opportunity it's Cole lebrand because he is trying to recruit you to make money off of you it's predatory it's not only praying on people's Health insecurities and their Financial insecurities but now you're also manipulating their faith as well this is what I mean when I say that the MLM business model is a predatory one we already know that it all hinges on Recruitment and the way that people get suckered into these things is because they're feeling vulnerable or insecure about something in their life and this company is presented to them as the answer and let me be clear that people can engage in these predatory behaviors like Faith manipulation whether they recognize they're doing it or not it might not be Cole's intention to like cause harm and to manipulate people to pre on them he might not be fully aware of what he's doing but that doesn't mean he's not doing it and unfortunately it's a very successful strategy people will do a lot of unhinged and uncharacteristic things like joining an MLM company where most people are proven to lose money because it was presented to them as something that is God's will for their life and they just have to accept it it's not God's will it's Cole's will it's Savannah's will it's Allan and Nicole's will that you sign up for neol life so that they can all get a big payday and they're going to tap into your faith your relationship with Jesus to get you to agree to do it because that's a soft spot for you that's the closest nearest dearest thing you have and they are manipulating it in fact I'm assuming that that's exactly how Cole and Savannah ended up in this position themselves he is manipulating people in the same way he was manipulated I would be willing to bet everything I own that there were several meetings between Alan Nicole Savannah and Cole where Christianity God and Jesus were all brought up and it was presented to the lebrand as something that God was calling them to to do and specifically calling them to present to others to partner with a Christian company with Christian Founders and to do something selfless and Christlike to offer this opportunity to those less fortunate that's most likely how this was pitched to Cole and that's genuinely how he sees it he can't see how it's wrong at this point he doesn't understand that he was just prayed on for somebody else's financial gain and now they're coaching him to turn around and do the exact same thing to others but you know what if he can't see that using his children for money is wrong by posting them online then he probably can't see how using his followers for money is wrong by recruiting them into an MLM either with any kind of business that you start up there's always some kind of investment an investment of your time an investment of your energy an investment of uh your finances whatever it is whenever we launch bare fruit and again I'm talking to you as if I was talking to my family it costs us before we even buil before we even launch the app it cost us $200,000 to build the app my God and that's because we were investing in the belief and not just that that we would return financially but you know that that the true return would be in life change and and marriage and and family and and those things that that that money can't buy but the return financially as well and and I believe that this is a similar thing that it just checks a lot of boxes he starting to allude to the fact that there's going to be a startup cost an investment some amount of money that you're going to be required to pay to become a NeoLife rep or a promoter as they're called and he doesn't actually drop any numbers in this Zoom call itself but that's okay that's what I'm here for in an email that he sent out to all of the meeting attendees afterwards you can see that you're going to have to pay for a promoter kit in order to join the business opportunity but that promoter kit doesn't come with any products at all so you're also going to have to buy the products separately and He suggests here that you buy either the core three pack of products or the weight loss solution pack of products and not only that he's telling you to check the box to set up a neoship order so that whatever you purchased today is also going to be set up as a recurring monthly auto ship as well this is not a oneandone buying kind of deal this is a recurring cost that you're going to have to upkeep until the end of time if you follow his direct link and you go through all of these steps that he outlines you discover that the promoter kit is $75 again comes with no products at all one of the product packs he suggested was the core three which is $23 which would make your total to sign up today $278 the other pack of products he suggested the weight loss solution pack this is more expensive this is 241 which would make your total to sign up today $316 but remember he told you to check the box for neoship as well so you're also going to be continuing to pay hundreds of dollars a month on NeoLife products and Cole is going to continually get paid a cut of that I think it's really shady that he doesn't mention any numbers whatsoever on this call but what he does do is he sets it up in such a way where he's like with any business venture like our app you're going to have to invest some money up front to kind of set your expectations that you're going to have to pay something you just don't know what it is yet so I'm here to to clear that up for you okay it's going to cost you at least 75 bucks for the promoter kit plus however many hundreds to thousands of dollars you're going to spend on products over the course of your time in Neo life and these are things like supplements and Body Care items and Home Care items all things that you're going to use up and have to replace all marked up significantly higher than what you could find at your typical retail store and you're never going to make a scent of that money back unless you successfully sign up your own customers and your own promoters beneath you I just believe the world is a better place when the people of God are healthy right are healthy in every way healthy marriages healthy kids healthy physically right we're all trying to all trying to achieve that um healthy financially um and just reach that place of overflow so uh there's many other opportunities out there that you could do and like I said this isn't for everyone but this opportunity with NeoLife is the opportunity that we have right now that again not everyone's going to do but many of you will do and we're excited for that remember how earlier I pointed out that he keeps reiterating this opportunity is not for everybody we can't coach all of you sort of setting it up like there's limited spots available but now that we have the added context that this is an MLM he's pitching that makes it even more hilarious because there is no such thing as spots in an MLM there are zero qualification requirements there's no application there's no limit to the number of people that NeoLife accepts if you are a warm body with a beating heart and a couple hundred bucks to spend you could join NeoLife right this second if you wanted to they're not going to turn you away in fact they're going to welcome you with open arms because recruitment new people is the lifeblood of these companies so the fact that he's trying so hard to make it feel exclusive is ironic and laughable and you know what Cole and Savannah amped up this level of exclusivity by creating their own Google Form application that they want the meeting attendees to fill out and they claimed they'd only be accepting 20 applications and extending those people in offer to join their team and they're calling this group of exclusive people the 50K P Club as a reference to how they're going to coach these people to make $50,000 a year or more in neol life right after this Zoom call ended they sent out this email to all of the attendees it says an Urgent Message from col and Savannah we hope you were on the amazing Zoom call we just had we were aware that some of you were not able to get on after we maxed out zoom's capacity here's the recording of tonight's Zoom it lasted about 40 minutes please watch this ASAP and then they leave the link to the call if after watching the above replay you're interested in being considered for my team please complete the following application no later than 11:59 p.m. tomorrow Saturday January 11th and then he leaves the link to the Google Form application we'll be moving quickly and plan to get started next week if you submit the form we will get back to you thank you for trusting us to lead you well we don't take that lightly all the best Cole and savan lebrand remember that there's no application to join NeoLife itself this is an application that Cole and Savannah have personally set up to make you feel like you've been chosen and they're putting a really quick deadline on it this Zoom call happened the evening of January 10th and they're saying here that the application is going to close just about 24 hours later on the 11th that's a red flag pressuring you to make a big decision on the basis that there's limited spots and there's a time crunch that's not a good sign it's meant to prevent people from thinking critically about this and to encourage them to act impulsively and emotionally here are some screenshots of what the lebrand application looked like they want first name last name cell phone and email your Instagram username likely to see how big of a following you have or just to check that you're a real person they want to know your current occupation why you're exploring the possibility of partnering with them and your greatest strength they want you to select your desired monthly income as well as asking how many hours a week you'd be willing to invest in your neol business and what is so critical that you notice is the options they give here they allow you to select a desired monthly income all the way up to $100,000 a month implying that this level of income is possible through NeoLife which is incredibly misleading and false for most people as a reminder of the income disclosure statement I should told you earlier only 1% of people in NeoLife who made more than $500 for the year are in this bracket of making $100,000 or more in the entire year I don't think anybody in this company is actually making 100K a month so why would they put that on their list of options that's very deceptive and also notice that when they ask you to select how many hours you'd like to work each week their top option is only 10 to 20 hours just by the nature of the way these options are set up they're implying that you can make over a million dollars a year by working less than part-time they're giving the impression that you can make incredible money with little to no work and that is a huge red flag run run in the opposite direction if you hear something like that they also ask you what your current household income is and if you currently own a business how much money you'd be willing to invest into joining Neo life and if you have any experience with other mlms and if so which ones they want to know how long you've been in an MLM what your largest monthly income was and what your largest annual income was these feel like pretty invasive questions but I'm assuming that they're asking because they want to know if you did really well in a different company they're trying to sus out who made it to the top of their MLM and therefore who has a super big team of people from a different company that they'd be willing to transplant over to NeoLife for our benefit if I can put on this application hey I made a million dollars last year with mon8 then that's a great indicator to them that I would be a fantastic teammate for them to recruit onto their team because I have a massive network of pre-existing Connections in my former company that I might be willing to bring over to NeoLife therefore benefiting Cole Savannah Allen and Cole that much more they're trying to get the most bang for their Buck on who they invite to fill these 20 spots who's going to benefit us the most who's going to work the hardest how can we make the most money possible in the shortest amount of time and finally they ask you if you've had any prior experience in the health and wellness industry and they ask you to pitch yourself to explain why you'd be a great investment of their time to teach coach and Mentor so this application was open for 24 hours it closed on the night of the 11th they spend the 12th figuring out who they're going to send their invitations to and then by the 13th they're letting people know whether or not they've been chosen and my inside source who submitted her own application received this email from the lebrand on the 13th it says Hey inside source we want to congratulate you on being one of the 420 incredible individuals that applied to be coached and mentored by me and our NeoLife mentors and coaches Alan and Nicole Blaine so of the 900 people that watched the zoom call 420 of them applied although you were not selected for immediate entry into our 50k club that we plan to start with just 20 to 30 people we have great news news we understand that we're Limited in what we can see from this 22 question online application that you completed and that no formula can detect the hunger passion and determination that may be in your heart I remember thinking years ago that if I had just had the chance to be mentored by the right person with the right Opportunity by God's grace that I could do something great as Savannah and I have thought and prayed about this we have decided to still invite you to be a part of our NeoLife team with the opportunity to create a great deal of success for you and your family what did I tell you about the fact that there are no spots in an MLM everybody is welcome you weren't chosen for our 50k Club but don't worry you're still welcome you can still join my team if you want to of course they can Cole you're not going to turn away somebody who wants to join your team so you can make money on them it says in fact we've put a plan in place to track and recognize you based on your initiative and growth so that no one misses out on the opportunity to be blessed with the benefits of earning their way into the 50k Club as well well we've created a path based on your performance where you can earn your way into our 50k Club rather quickly if you choose within weeks or even days if you hustle we will share more details about this if you choose to join us as a promoter and then the rest of this email gives them step-by-step instructions on how to sign up for NeoLife how to pay that $75 startup Cost Plus Place their order of products saying that they need to make this decision by the following day January 14th again putting a super quick 24-hour deadline on it so turns out that the limited spots weren't limited after all they did extend an invitation to only 20 to 30 people to join their special 50k Club where they get to be personally coached and mentored on Zoom calls by Allan Nicole Cole and Savannah but don't worry you can earn your way into this exclusive group if you just prove yourself just prove to us that you're worthy by hustling and working the business hard and bringing us a ton of customers and a ton of recruits really quickly and then we'll give you access to us this is disgusting you guys the lebrand are weaponizing their social status and the parasocial relationship they have with their followers to get people to work harder to make them more money and to earn the right to get close to them think about it the lebrand have spent the last decade building this loyal following of millions of people there are people out there that have been following along with every major life milestone of theirs and they probably feel like they know them they idolize them they sort of feel like they're friends with them and here comes this opportunity to be coached and mentored by Cole lebrandt himself self on private Zoom calls if you just pay to join this MLM and prove yourself by bringing him enough sales and recruits it's truly so gross and manipulative and such a calculated plan to get as many people on his team as possible not only for his and Savannah's benefit but for Allan and Nicole's as well which Speaking of them we're about to hear from them right now I truly believe they are the masterminds behind this entire operation so I'm going to open up the floor to Allan and Nicole a little bit again uh they're going to talk even shorter than I did because we're going to try and wrap this up in the next 10 minutes so here's me bringing your hand to somebody that uh I I think you should meet as well as his his his better half uh Nicole absolutely or better three quarters is how I like to say it Cole but hey whatever either one works um thank you so much we're so excited to get to be on here with you and partner with you in Savannah and do this um you know we truly believe I heard I just got I got to make I got to make a comment all there a few people commenting like is this a pyramid scheme okay let me just answer that no pyramid schemes are illegal we've been in business for 66 years we have an A+ rating with the Better Business Bureau go check it out and um you know other people are like is it a pyramid well hey pyramids are buildings in Egypt pyramids are the structure of schools the government Corporate America nobody ever makes more than the CEO we've been doing this just nine years the person who um kind of shared this opportunity with us several years before that uh we make more money than they do it's called Fair it's called great it's it's fair compensation for for for pay and it's an opportunity to add wiggle room to family budgets it's an opportunity to bring husband's home or wife's home if someone so chooses and we're living proof of that so what's happening is that people in the comments of this Zoom call are catching on to the fact that it's an MLM and they're asking is this a pyramid scheme is that one of those pyramid scheme things the accusation that all people in an MLM are incredibly defensive of as you can see it in his tone and they typically respond back with one of two rebuttal okay number one pyramid schemes are illegal and number two corporate America's a pyramid too well guess what Allan is very well trained he's been doing this for a decade he knows all the things to say and he said both so let's debunk both of those arguments number one yes pyramid schemes are illegal but what people in mlms don't seem to comprehend is that just because something is illegal doesn't mean that it ceases to exist using that logic murder wouldn't exist stealing wouldn't exist tax evasion can't happen it's legal these things are all against the law so therefore there's no possible way that it could ever happen right but we all know that isn't the case obviously apply half a second of critical thinking to it and the argument falls apart I am in no way claiming that NeoLife is a pyramid scheme I'm just saying that illegal things happen all the time and there's no punishment unless you're caught and the Federal Trade Commission doesn't have the time or resources to be investigating every single MLM company out there and analyzing their Compensation Plan to determine if they're functioning as an illegal pyramid scheme or not again I'm not saying that NeoLife is a pyramid scheme and I'm not saying they would be found to be one if they were investigated by the FTC I'm just poking holes in this half-baked argument that pyramid schemes are illegal so therefore they can't possibly be in operation that's ridiculous Allan and his second argument saying that well Corporate America is a pyramid so therefore it's no different than an MLM that's also ridiculous yes it's true that there's many things in our society that have a p shaped structure a hierarchy of some kind but here's the difference in a corporate setting your position in the pyramid is determined by things like your skill your education your experience the amount of risk you incur while your position in an MLM pyramid is largely determined by how many people you can put below you how many people you recruit there's no skill or education involved it's a numbers game with a lot of luck if you take a big corporation like Target or Walmart or Costco for example of course the regional manager is going to be higher up in the hierarchy iCal pyramid structure and they're going to make more money than the Cashers that position requires a higher level of expertise you earn it by way of skill and experience the difference is that cashiers don't climb up the pyramid to regional manager based on how many other Cashers they recruit but that is how mlms operate you all start at the bottom level and the primary way to propel yourself upwards is to put people below you that is unique to MLM business operations that is not how Corporate America Works sure the visual ual way people are organized is similar between corporate and MLM but the way people achieve those positions is completely different and that's where his argument falls apart these two rebuttal that pyramid schemes are illegal in corporate America's pyramid scheme they're tired they're weak they're boring they're overdone and they're so easily debunked get some new material and the rest of Allan and Nicole's presence on this Zoom call is just 15 minutes of them giving their entire life story and how horrible everything was before neol life and how everything is perfect now thanks to neol lifee I could probably write the script at this point I always call this the rags to riches sob story that people in mlms always seem to have people at the top of these companies have these stories in their back pocket that they whip out whenever they can to convince you to join it's their testimony of all the great things that the company can give you if you decide to join their team okay I'm not going to subject you to it it's quite boring it's the same old thing that we've seen every other time I've shown you a zoom call on my channel but I've cut and spliced just the most relevant Parts together to give you a sense of who they are but little bit about us we're 52 years old and uh like Cole said we've been taking these products for 20 almost 25 years at some point this year it'll be 25 years um we've started our business just nine almost 10 years ago Nicole was a homeschool Mom of eight uh 18 years and uh I was working 60 hours a week in construction and that's kind of where our story started off so um I'm going to turn it over to Nicole toir a little bit more about that real quick yeah so um you know the three reasons why why we're so passionate about neol life is it goes back like Alan mentioned we're both 52 years old um but I had some major health issues in my 20s and at that time we were married with three small children we didn't have six but we had three and I was extremely fatigued and I thought okay this is just it must be everyone says motherhood is tiring but I didn't know it was that tiring and then I had um some pain going on in both my legs and this one went on for several years and finally Alan's like you need to go see a doctor I'm pretty stubborn but I finally did and so at age 27 the doctor diagnosed me with chronic fatigue syndrome and fibromyalgia and then I started developing other health issues I got IBS irritable Bell syndrome that sent me to the emergency room a few times I would be in fetal position every night just crying out in pain um I couldn't sleep so of course I had insomnia really bad uh I had depression really bad I'm a very outgoing happy person and it was just awful having I was actually having suicidal thoughts and that scared me I lost hope and I was actually really really scared for my future I stopped taking the prescription medication and you know just prayed that God would bring me something and thankfully uh two weeks later neol life came into my life um through actually a woman's magazine but got on the products and within three months the chronic fatigue was gone um and then within six months all of my other health issues were gone and so they have just been these products have been you know extreme blessing in our lives and so we've been doing this as a business full-time for um nine years and it's been the biggest blessing really leaning into the health claims that NeoLife products were the magic pill that cured all of her chronic conditions sorry to ruin it for you but every single person from every MLM that sells health and wellness supplements will tell you the exact same thing I've been covering MLM companies for three years on my channel and I have found not one single person that doesn't claim that their company supplements have cured all of their own health conditions whatever they may be well guess what you all can't have the miracle pill okay someone's got to be lying someone's got to be exaggerating and I hate to break it to you but I don't think we're going to find the cure for these chronic health conditions to be sold through an MLM model okay I tend to believe that when somebody has something to sell to you they're going to claim that it's the best product they've ever tried because they have that Financial incentive and she also makes sure to throw in there that NeoLife came into her life when one day just two weeks after she was praying to God for a solution again tying it all back to Faith religion Christianity and really leaning into that Faith manipulation that it was God's will that she stumbled upon this company it probably wasn't God's will it was probably just that you were extremely sick and vulnerable and therefore more susceptible to falling for whatever sales pitch you came across at the time it just so happened to be NeoLife that was on those magazine pages when you opened it and we absolutely love it it's grown our grown our marriage closer um it's made us better um parents it's um just better as far as we're Rel relationship Rich we have so many friendships throughout the United States and out of the country and uh just everywhere um it's given us time Freedom purpose and um we have helped so many people with their health turn their health around and um also help people financially as well so just a huge blessing um but one of the things we realized back n 10 years ago and God you know brought us through unfortunately because my ego was so big I couldn't I I couldn't I was like one of those people that thought I'll never be one of those guys I I'll never it's like that's below me because like I Nicole said I did have a successful uh career but it took a DUI and an arrest and uh losing a brother and a lot of different things that I put in my book um to realize that you know I need to get my priorities straight and what I my first and foremost priority which I knew I'd lost sight of at that season was I want to be a full-time father and I want to be a full-time husband and oh yeah we got to make a living too and ser and I want to serve people they're also making a point to highlight all the other benefits of joining an MLM aside from Better Health and more money they're saying if you join this company you're going to have friends a sense of community a sense of purpose better relationships time Freedom you'll have the ability to turn your life around and to help others they truly pitch this as the solution to any and all issues or insecurities in somebody's life all mlms do this and claim to offer these things that's how they get you people can say whatever they want to say to us our belief level is so high from what we've seen we're so passionate about this and I just want to say I think you all know this I know you don't know us but Cole doesn't have to be doing this Savannah doesn't have to be doing this we don't have to be doing this but we're passionate about it wow how selfless of you thank you so much for your generosity and for doing this out of the kindness of your heart for no financial gain whatsoever and we are in this to win it we have the vision of creating the number one personal growth and development and Leadership company in the world we'll see if God blesses it to that degree I believe he will so we're really excited about the vision we have we know that we have product solutions that can help people we know we have uh Financial Solutions that can help people we know that this is the discipleship model people can hate on it all they want that's okay like Cole said it's not for everybody but this is as we call it the discipleship model we take 12 we take three we take 10 we take 20 we take 50 and we walk alongside them through life and we Mentor them and we coach them and we give them everything we wish someone would have gave us and avoid the mistakes we made hopefully avoid the mistakes we made and we've made plenty and and we are have a vested interest in their success it's going to be great we're excited we have a plan and if it's God's will for you to be part of it Nicole and I really look forward to meeting you and Cole we're excited to be doing this with you in Savannah thank you yuck I don't know I get the skiest vibes from them I don't know about you but this whole conversation is more confirmation to me that they likely use the religion card to sucker Cole and Savannah into this Allan and Nicole are using Cole and Savannah as their golden ticket to the top of their MLM and pretending that there's nothing in it for them and it is foul to watch here's the last little bit of this Zoom call where they wrap it up I appreciate you guys spinning your Friday night with us uh again you you have to go and submit that before tomorrow at midnight so take take your time to if you got to sleep on it talk with your spouse pray about it please um if you're a person of faith we only want you involved in this if you feel like God's calling you to this um God might have a better opportunity for you and and this isn't it that's that's totally okay too but if you are interested toit that opportunity by tomorrow night at midnight and uh we are spending Sunday reviewing the applications and unfortunately not everyone will make it because we don't know how many applications we'll get and we only have so much time in our week and we have have families and all that stuff but um we're going to try and find we're we're going to try and find a place for you as best we can so we love you guys uh and I'm actually going to close us in prayer if that's okay real quick and you guys have a great rest of your Friday night Lord Jesus we love you so much God I thank you for every person on this Zoom call God I know that they have busy lives busy families God they have marriages they have kids they maybe maybe they're single God but you see them God you know their needs and God I just pray that you are the provider and that you would provide for them whether it's Neo life or not God that you would provide for them Joy and peace even what money and health cannot buy God I pray that you would meet them in their God that you would meet them in in their fears that God that you would meet them in in all their all their pain God all the areas that that you see God you are the good father God that that uh you would just be a provider to them tonight God we love you so much we thank you for everything that you've done in your holy name we pray amen all right we love you guys have a great weekend and if you are where it is snowing then go and enjoy that snow all right bye guys God God God God God I counted 14 Gods on my God counter within that 4 second prayer that's approximately one every 3 seconds fun fact I don't know I was very distracted by that I don't know about you let me see if I can gather my closing thoughts here I believe that the lbrands are incredibly naive to what mlms are and the harm that they do it's clear to me in this Zoom call that Cole is a bit nervous and insecure about what exactly he's promoting and he was likely coached to say all of this by Alan and Nico I think there even might be a good chance that Cole doesn't understand that most of the people he's recruiting are not going to make good money out of this and they're going to be victimized by this and they're going to lose money being a part of this he may very well believe with his whole heart that this is something he's doing to help people in addition to helping himself of course but I believe that the lebrand were prayed on by Allan and Nicole likely using Faith manipulation as the biggest tactic and in a sense the labrants are also victims in this that's something I try to remind people of is that I see most people within an MLM as both a victim and a perpetrator because they themselves have vulnerabilities that were prayed on by another person to get them into the business opportunity every person who joins an MLM thinks that this is the ticket to a happy life and they're naive to the fact that over 99% of people lose money or they do know that fact but they believe themselves to be in that top 1% so everybody's a victim in that sense but then once you're in it you turn around and you employ those same manipulation tactics to pray on other people to get them into it as well you were victimized for somebody else's financial gain but then you're turning around and you're victimizing others for your financial gain on one hand I do feel bad for the lebrand that they were targeted by Allan and Nicole and that they fell for it but on the other hand I can't feel that bad because the four of them are about to get a gigantic payday out of this they're the ones that are going to benefit the most financially they're going to come out on top they're just raking in the cash from all these new people joining but those new people aren't going to make good money themselves unless they keep the chain of recruitment going my big prediction is that I believe the public largely is not going to have any idea that Cole and Savannah are a part of NeoLife at all I think that this is going to stay under wraps in the background in private Zoom calls it's already been about a month since they joined the company and he's made very very minimal Instagram story posts about this opportunity never naming it never saying he's affiliated with NeoLife never admitting that it's an MLM and this is contrary to what most normal non-social media influencer people do when they join an MLS your friend from high school joins this company it's the only thing she ever posts about she makes it her entire personality every single thing she says and does Loops back around to a sales pitch of some kind I believe that we're never going to see the lebrand doing this because they don't have to they've got their own things going on they're millionaires making money off their kids okay they're set they're good to go they don't have to stoop to that level of posting about NeoLife on their social platforms every single day in order to make money I mean my God all they had to do was post one instagram story and that got 900 people into a zoom call 420 of those people expressed interest in joining NeoLife and every single one of those people was extended an invitation to join neol lifee even if they weren't chosen for the 50k Club the lebrand don't have to work that hard to see financial success out of neol because of their status but anyone who joins under the lebrand is going to have to work their ass off for weeks months years just to see a tenth of the success that the lebrand do and I think eventually the lebrand in involvement with Neo lifee is going to fade into the background as if it never existed cuz they never made people publicly aware of it to begin with they're going to keep on keeping on doing whatever it is they do on social media to make their main source of income but they've got this little side gig in the background making money off of their loyal followers but fell for this opportunity I think their master plan is to join neol lifee recruit a ton of people and sit back and enjoy the recurring passive monthly income that brings them from all of their recruits working themselves into the ground and it appears at least so far that that plan is working perfectly that's typically how it works anyway if you join an MLM but the lebrand are sort of skipping all the hard parts of actually having to climb their way to the top because they are taking advantage preying on and manipulating their large following that my friends is everything I have for you for today's pretty complex video I feel like we covered family vloggers we covered mlms we covered Faith manipulation sort of taking little mini dives into all these different topics that kind of overlap this to me felt like the perfect influencer Insanity anti-mlm crossover video you really can't ask for much more than one of the biggest influencer families on the internet to join an MLM to have an opportunity to talk about both of these problematic Industries so if you know my channel from the anti-mlm side of it I hope you really enjoyed this video this is very similar to what you're used to seeing but I also hope that if you come to my channel for the influencer insanity series that you still found things to take away from this video I hope that it was still entertaining and it kind of gives you a sneak peek into the anti-mlm videos are like so please be sure to check those out too if you haven't already I will say I'll be watching the situation pretty closely I do have another Zoom call from Cole lebrand regarding NeoLife it was too much to fit into this video today and it was pretty similar in structure to the call that I showed you today and there was a lot of repeated information so I didn't feel the need to share that right now I'm pretty interested to see how this develops I might be back with updates in the future so make sure you subscribed for that and again thanks to pered for sponsoring today's video you can check out the link in the the description box below for a 7-Day free trial plus 25% off paired premium thank you so much for watching I really appreciate you and I'll see you in my next one real soon [Music]