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90-Day Business Growth Challenge Notes

Jul 23, 2024

90-Day Business Growth Challenge by Andrew

Introduction

  • Andrew: Serial entrepreneur, software engineer, ex-junk removal business owner.
  • Transitioning from junk removal to tech: Currently building a billion-dollar home services app called Autopilot.
  • Overview of the 90-day challenge designed to help grow businesses.

Key Points

  • Challenge Overview:

    • Objectives to gain leads without relying on Google Ads.
    • Foundations must be built first.
  • Prerequisites (Before starting the challenge):

    1. Facebook Profile: Optimize your personal Facebook for business. Use a genuine profile picture, cover image, and promote your services.
    2. Join 20 Local Facebook Groups: Focus on buy/sell/trade and community groups.
    3. Order Yard Signs: At least 100 (branded and unbranded) from U Marketing.
    4. Promotional Material: Obtain brown paper bags and candy for marketing.
    5. Business Cards: Include call tracking numbers in marketing materials.
    6. Wrap Your Trailer: Display company branding.
    7. Website & Google Business Listing: Essential for online presence.
    8. Additional Camera: For capturing job processes and creating content for YouTube.

90-Day Challenge Breakdown

  • Daily Tasks:

    1. Add 100 People on Facebook Groups: Engage with local communities.
    2. Place 5 Yard Signs: Spread brand awareness with call tracking.
    3. Gift Baskets: Deliver to at least one local business or community every day.
    4. Craigslist Posting: Post daily in targeted areas for lead generation.
  • After Every Job:

    1. Door Hangers: Distribute after a job (10 per job).
    2. Record Videos: Create content focusing on each job.
    3. Leave a Yard Sign: In the customer's yard as advertisement.
    4. Promotional Materials: Hand out business cards and coupons.
    5. Request Reviews: Send a quick link for customers to leave feedback.
  • Weekly Tasks:

    • Post and Boost Content:
      • Share something personal alongside business posts.
      • Allocate budget for boosting a post weekly (start with $10).

Final Thoughts

  • Committing to the challenge takes dedication and effort.
  • The foundational strategies are essential for success, beyond just this checklist.
  • Quote to Remember: "Success is often covered in dirt, but so's gold at one point."

Encouragement

  • Document your progress and report back after completing the challenge.
  • Be prepared for a hard but rewarding journey.