90-Day Business Growth Challenge by Andrew

Introduction

• Andrew: Serial entrepreneur, software engineer, ex-junk removal business owner.
• Transitioning from junk removal to tech: Currently building a billion-dollar home services app called Autopilot.
• Overview of the 90-day challenge designed to help grow businesses.

Key Points

• Challenge Overview:

  • Objectives to gain leads without relying on Google Ads.
  • Foundations must be built first.

• Prerequisites (Before starting the challenge):

  1. Facebook Profile: Optimize your personal Facebook for business. Use a genuine profile picture, cover image, and promote your services.
  2. Join 20 Local Facebook Groups: Focus on buy/sell/trade and community groups.
  3. Order Yard Signs: At least 100 (branded and unbranded) from U Marketing.
  4. Promotional Material: Obtain brown paper bags and candy for marketing.
  5. Business Cards: Include call tracking numbers in marketing materials.
  6. Wrap Your Trailer: Display company branding.
  7. Website & Google Business Listing: Essential for online presence.
  8. Additional Camera: For capturing job processes and creating content for YouTube.

90-Day Challenge Breakdown

• Daily Tasks:

  1. Add 100 People on Facebook Groups: Engage with local communities.
  2. Place 5 Yard Signs: Spread brand awareness with call tracking.
  3. Gift Baskets: Deliver to at least one local business or community every day.
  4. Craigslist Posting: Post daily in targeted areas for lead generation.

• After Every Job:

  1. Door Hangers: Distribute after a job (10 per job).
  2. Record Videos: Create content focusing on each job.
  3. Leave a Yard Sign: In the customer's yard as advertisement.
  4. Promotional Materials: Hand out business cards and coupons.
  5. Request Reviews: Send a quick link for customers to leave feedback.

• Weekly Tasks:

  • Post and Boost Content:
    • Share something personal alongside business posts.
    • Allocate budget for boosting a post weekly (start with $10).

Final Thoughts

• Committing to the challenge takes dedication and effort.
• The foundational strategies are essential for success, beyond just this checklist.
• Quote to Remember: "Success is often covered in dirt, but so's gold at one point."

Encouragement

• Document your progress and report back after completing the challenge.
• Be prepared for a hard but rewarding journey.