hello there youtube myron golden here and on today's video i want to show you how to scale a business from 10 000 a month to 128 000 a month in four simple moves i messed around and actually listened to this man and made twenty four thousand dollars in three days so these four moves can scale a business from ten thousand dollars a month to over 128 000 a month and four moves and how long those four moves take are going to be determined by how fast you implement them they're the very same four simple moves that i talk about in my boss moves book in fact i've got one of my clients in my inner circle right now who bought the book he attended my make more offers challenge and made an extra eighty thousand dollars in three months from what he learned from the book and from the challenge um so i'm gonna show that to you not to say that you're gonna necessarily make eighty thousand dollars in three in ninety days but what you are gonna do you're gonna learn what it takes to scale a business from ten thousand dollars a month to 128 000 a month in four moves or how to 12.8 x your business in four moves here they are so before we get started we have to set some groundwork if your business is doing 10 000 a month it has to be coming from somewhere so it's going to start with how many leads a month are you generating let's say you're generating 100 leads per month and then let's say your conversion rate is 10 so your conversion that's your conversion rate and on that conversion rate um let's say your sale price is 1 000 right so your uh that's your sale price so let's say you do a webinar once a week you have a product that sells for a thousand dollars you make 10 sales um at a thousand dollars because that's 10 so if you take this uh 100 leads per month times 10 percent that's 10 times a thousand dollars you're making 10 000 per month so that's the baseline how do we take that from 10 000 per month to 128 000 per month in four moves and at the end of the video i'm gonna introduce y'all to some of our clients who went from ten thousand a month they applied the four moves and in three months time they were doing more than 128 000 a month so this is not theory what i'm teaching you is not theory it's also not a guarantee it's also not a warranty it's also not a promise it's just an example of what works so you're if you're generating 10 100 leads per month the first thing you want to do first thing you want to do is you want to take the number of leads you're generating per month and multiply it times two so if you double the lead generation instead of generating 100 leads per month now you're generating 200 leads per month if everything else in your business stays the same your business has to double why because if you're converting it ten percent now you're converting 10 of 200 leads which is 20 sales 20 sales times a thousand dollars now instead of doing 10 000 a month you're not doing 10 000 a month anymore now your business is generating twenty thousand dollars a month and you only did one move you doubled your lead generation how do you double your lead generation well one of the things i teach people when they take the challenge is i teach you double your lead generation by getting better at creating opt-in pages and one of the best things you can do which i'm not going to go into detail about now but i will tell you is you start moving cold traffic away from pain instead of moving them towards pleasure that should double your opt-in rate by itself that one thing alone so that's a pretty cool business 20 000 a month is twice as good as ten thousand a month but the business has a couple of things missing it doesn't have a pvo there's no pvo and there's no fco so we're gonna do is we're gonna add those two components we've already fixed one we've already fixed one component and that is we doubled your lead generation the next thing we're going to do before we even add this pvo before we add the fco we're going to double the conversions what happens when we double the conversions and instead of generating 10 percent conversion we start getting 20 conversions how do we get 20 conversions we get 20 conversions by stop trying to get people to buy what you're selling and instead create an environment that makes them feel like buying see one of the things most people who are in sales don't understand people don't buy things because you tried to get them to buy them they don't buy things for your reasons they buy things for their reasons and they have one reason what is that one reason that one reason is they feel like it people do what they do because they feel like doing it so if you can figure out how to create an environment that makes people feel like buying you can double your conversion rate okay so now when you double your conversion rate you're generating 200 leads per month you're converting those leads at 20 well now let me see 20 conversions times 200 leads 200 leads per month that equals you're making 40 sales you take those 40 sales you multiply those times your thousand dollar offer now you're making 40 000 a month you quadrupled your business and you've only made two moves see why do we do this math we do this math because most people think well if i only do four moves i can forex my business but i can't 12x my business before moves no that's not how it works when you do these four moves they do not add growth to your business they add a geometric progression they add leverage and optimization to your business so now you're you you fix two things you started generating twice as many leads you started converting twice as many of those leads into sales the next thing you're going to do you're going to add a premium value offer and let's say your premium value offer is 10 000 a lot of people call the premium value offer a high ticket offer i like to call it a premium value offer high ticket is what i get premium value is what the client gets right it's so interesting to me does anybody know who makes the car um maybach who makes the maybach or maybach however you want to say it who makes that car well mercedes makes it why did mercedes start making a 400 000 500 000 car because they got tired of sending all of their best customers to rolls-royce and bentley because they didn't have anything to sell them so if a company like mercedes that already sells 100 000 cars and 200 000 cars and 250 000 cars if it makes sense for them to come up with a half a million dollar car as a premium value offer for their best clients doesn't it make sense for you with your thousand dollar offer to have a premium value offer for those people who would buy it if you had it people say yeah but i don't want to charge people that much i don't want them paying that much if you don't have a premium value offer you are not stopping them from spending ten thousand dollars you're only stopping them from spending it with you so what you got to do is you got to stop sending your best customers to everybody else or you can keep sending to me if you want to stop sending them to everybody else because you don't have anything to offer and a premium value offer what if you add a premium value offer you're already making sell 40 sales a month you offer your premium value offer to the same 40 clients that you're generating a month now and let's say you convert that premium value offer at 10 that's four sales for sales times your ten thousand dollar offer that's another ha forty thousand dollars a month now you're generating forty thousand a month here forty thousand a month there that's eighty thousand dollars a month congratulations you're making almost a million dollars a year and you've only done three of the moves we still got one move left this next move is not gonna be chair it's gonna be checkmate it's gonna be game over it's gonna be see you later alligator at the wild crocodile let's go what's that last move we're gonna add an fco what's an fco fco stands for forced continuity offer let's say in addition to all this other cool stuff you're doing let's say you add a forced continuity offer to these 40 sales you're making every month let's say it's a software that sells for a hundred dollars 100 a month and now you're getting 40 people a month to pay for this 100 100 offer except it's forced continuity because you're giving them to them for the first month or the first two months or the first three months for free after that they start paying for it so you got 40 new people coming into your 100 offer product per month watch what happens you're already making 80 000 a month from your core product offer from your with at the regular price plus your premium value offer at 10 000 a month now you've got 40 sales a month 40 sales times 100 which equals 4 000 that's pretty cool times 12 months what is that that's 48 000 a month you add the 48 000 a month to the 80 000 a month four moves 128 000 congratulations you're a millionaire those are the four moves when you make those moves and make them masterfully you'll double your lead generation from 100 leads a month to 200 leads a month you double your conversions from 10 to 20 percent and then you add a premium value offer and you start converting 10 of your core product buyers to your premium value offer and then you add force continuity so all 40 sales a month you're making are also saying yes to your forced continuity offer you do those four moves at the end of the year you're doing 128 000 per month in revenue we've got people who are doing that in less time and you're going to hear now from josh and wassey of option snipers who came to our program last may they came to the challenge they they didn't read the book because the book hadn't even been out yet but they came to the challenge the make more offers challenge they have masterfully applied the four moves it would have literally cost us millions of dollars not to work with myron golden millions you guys want to share a little bit about kind of how you kind of came in to myron's world and what has happened in your life since i saw some free youtube videos like 2 a.m at night i was like my business is having the worst month ever and then i joined the challenge in may of last year remember this is our worst month in business i didn't know what to do and how to do it and i asked byron a question and he gave me one advice super simple i was like it can't be that simple and literally from listening to that advice and being coachable i went literally from ten thousand dollars a month to me and once i was both in business to 000 a month our next month our best month in business so we went from our worst month to our best month in 30 days i mean it was a no-brainer for us like we we i don't i don't even know what else to say i'm kind of speechless because honestly we didn't think that we could make i mean because we were we we started off in uh may ten thousand dollars literally two months later we had a hundred thousand dollar day so we 10 next a month in a day like we've been in the mastermind for less than eight months i mean we went from sixty thousand a month to a hundred and one thousand dollars a month like our best month so far we literally just did a challenge about a month and a half ago where we did 880 000 in revenue crazy in less than a year so we nearly eight to 10 next star business in less than a year from the the coaching that myron gave us and if you guys think that what you guys are getting right here is the sauce like this is not even the sauce this like this is like the bottle before you actually get the real songs when y'all get excited your math gets really excited okay so josh i'm just going to help you because i'm glad you're all excited you are my dudes and you all know i love you but from ten thousand a month to eight hundred and eighty thousand that's not ten times that's 88 times was thinking to myself like wait that's not oh that's right get excited and see he he don't do hype so he's like yeah we ate the 10x no bro that's 88. that's great anyway right i just thought i'd throw that out there so like all the things you say during vip guys like take notes and apply it because it works like it's like gangbusters like it like it just really works and when we joined the challenge for his ability to quickly identify and analyze where we were it was like this is exactly what we're looking for this is the exact time we need it and you know for us we we love i mean success loves speed so as soon as he he gave us that word you know we took it and ran with it without making that move it would have cost us literally millions of dollars