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Kaden Peterson Full Demo

Jun 10, 2025

Summary

  • This was a Cutco product demo and consultative sales call between Kaden (the Cutco sales rep, a Black Hills State University student) and Brandon (the prospect).
  • Discussion covered Cutco's product features, pricing, promotions, and Brandon's kitchen needs amid an ongoing renovation.
  • Brandon purchased a Santoku knife, a trimmer, and received a peeler for free; referred five contacts to Kaden.
  • Follow-up scheduled for July, post-renovation, to discuss a potential larger Cutco set purchase.

Action Items

  • July – Kaden: Follow up with Brandon regarding kitchen renovation progress and interest in upgrading to a larger Cutco set.
  • Brandon: Send introductory texts to referred contacts informing them of Kaden’s upcoming call.

Pre-Call Small Talk & Background

  • Both participants discussed their backgrounds, locations (South Dakota and Iowa), mutual acquaintances, and career paths.
  • Brandon provided his email for the Zoom link; Kaden shared information about his studies and sales goals.

Kitchen Needs Assessment

  • Brandon is in the middle of a kitchen renovation; expects completion by July.
  • Cooks frequently (4+ times per week); lacks a functional high-sided nonstick pan and is awaiting dishwasher installation.
  • Primary kitchen pain point: no dishwasher, but already purchased.
  • Enjoys cooking various cuisines, especially inspired by international travel.
  • Most used/dullest knife: chef's knife for chopping onions, carrots, etc.

Cutco Product Overview & Demo

  • Kaden presented Cutco’s key product features, focusing on American-made quality, forever guarantee, ergonomic design, and unique Double-D Stay Sharp edge.
  • Demonstrations included the Super Shears and peeler, highlighting product versatility and durability.
  • Warranty and sharpening process explained; products can be sent to the factory for free sharpening (shipping paid by customer).

Product Sets & Pricing Discussion

  • Kaden provided an overview and comparison of three Cutco sets: Complete, Family, Homemaker Plus Eight, along with starter and individual options.
  • Brandon indicated preference for the Family set in the long term, but not ready to commit due to renovation expenses.
  • Explored payment plans; Brandon declined full sets for now due to budget priorities.
  • Negotiated individual item purchase to meet immediate needs without overextending budget.

Purchase Outcome

  • Brandon selected the Santoku knife and trimmer, with a free peeler included, for a total of $266.
  • Decided against additional steak knives or larger sets for now, planning an upgrade after renovation.

Referral Collection

  • Kaden requested referrals; Brandon provided five contacts (sister, mother-in-law, mother, sister-in-law, and a friend).
  • Brandon agreed to text referrals to give advance notice of Kaden’s contact.

Follow-Up Plan

  • Kaden will reach out in July to check on renovation status and revisit the Family set purchase.
  • Brandon retained Kaden’s contact for any sharpening needs or future purchases.

Additional Product Information

  • Brief mention of Cutco cookware, flatware, gadgets, hunting knives, gardening tools, barbecue options, and business gifting.
  • Kaden noted future upgrade discounts available to preferred customers like Brandon.

Decisions

  • Purchase of three individual Cutco items (Santoku, trimmer, peeler) — Chosen to address current needs within budget during ongoing renovation, with intent to consider larger purchases post-renovation.

Open Questions / Follow-Ups

  • Will Brandon be in a financial position and interested in upgrading to the Family set after kitchen renovation (follow-up scheduled for July)?
  • Will any of the five referrals book a Cutco demo with Kaden?