Art: skillful crafting of words, seen as a form of art.
Science: involves patterns and can be duplicated or replicated.
Books like 'Art of Negotiation' present scientific methodologies.
Importance of Communication
Communication is crucial in everyday life.
It is essential for conveying meaning, influencing actions, building relationships, and entertainment.
70% of human time is spent on communication, even in silence.
Communication in Ramadan
Reconnecting with the Quran is seen as an important activity during Ramadan.
Prophet Muhammad is a role model for productive activities in Ramadan.
The connection with Quran can help distract from hunger.
Da'wah as a Form of Communication
Da'wah involves conveying Islamic messages clearly and effectively.
Surah Al-Mudassir highlights the process of conveying a message:
Subject: Deliver warnings.
Command: Act on God’s greatness.
Context: Cleanliness in presentation.
Components of Communication
Sender: Individual delivering the message.
Message: Content or information to be conveyed.
Channel: Medium used for delivery (e.g., verbal, non-verbal).
Receiver: Audience who receives the message.
Verbal and Non-Verbal Communication
Different forms of communication include:
Verbal and vocal: Speaking.
Verbal and non-vocal: Writing.
Non-verbal and vocal: Sounds or noises.
Non-verbal and non-vocal: Gestures and body language.
Theory and Practice
Communication needs to be tailored based on the audience.
Different approaches for children, teenagers, and adults.
Consideration of cultural and social contexts is essential.
Generation-Specific Communication
Understanding the characteristics of different generations (Gen X, Millennials, Gen Z) is crucial for effective communication.
Each generation has unique traits and preferred mediums.
Strategic Communication
Communication strategies need to be scientifically and artistically formulated to be effective.
The approach should ensure that the message is understood and impactful.
Conclusion
Effective communication is about sharing meaning, not just sending messages.
For Da'wah: Understanding the receiver, choosing appropriate channels, and delivering a well-structured message is crucial for spreading the message of Islam.
The role of a Da’i is to effectively and responsibly convey Islamic teachings.