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Creating Effective Content Pillars

Jul 2, 2024

Understanding and Creating Effective Content Pillars for Your Small Business

What are Content Pillars?

  • Definition: Content pillars (also known as content buckets or content categories) are a way to categorize and systematize content creation for your business.
  • Purpose: They help you create consistent, strategic content aligned with your business goals.
  • Misconceptions: Content pillars are often mistaken for content goals like education, inspiration, or promotion. Content goals are not pillars.

Why Use Content Pillars?

  • Strategic Alignment: Ensures every piece of content is strategically aligned with your business goals, avoiding random or irrelevant posts.
  • Categorization: Helps in categorizing your content to maintain consistency and relevancy.

Example of Content Pillars

  • Presenter's Content Pillars:
    1. Content Creation Tips
    2. Small Business Tips
    3. Content Strategy
    4. Content Systems
    5. Content Goals
  • All content ideas must align with one of these pillars.

Secret Formula for Content Pillar Creation

  • Day-of-the-Week Approach: Align each content pillar with a specific day of the week to simplify the content creation process.
  • Strategic Posting: Schedule content based on when your audience is most likely to engage.
    • Heavy content (e.g., strategy, systems) early in the week when business owners are planning.
    • Lighter content (e.g., tips, DIYs) towards the end of the week when the audience is winding down.

Examples

  • For Hairstylists:

    1. DIY Hairstyles
    2. Hair Education
    3. Curly Hair Tips
    4. Product Reviews
    5. Client Transformations
    • Post product reviews on weekends when viewers are more likely to shop.
    • Post educational content early in the week when viewers are in a learning mindset.

  • For Social Media Managers:

    1. Social Media Tips
    2. Social Media Strategy
    3. Client Results
    4. Content Creation Ideas
    • Post strategy and client results early in the week.
    • Post fun content creation ideas towards the end of the week.

Steps to Create Your Content Pillars

  1. **Analyze Current Performance: **
  • Review analytics and insights on your current content.
    • Identify top-performing content.
  1. Gather Content Ideas:
  • Write down all content ideas, aiming for at least 50 ideas.
  1. Categorize Ideas:
  • Group similar content ideas together.
    • Use colors to visually distinguish different categories.

Conclusion

  • Content pillars are essential for creating consistent, strategic content.
  • Use them to categorize and plan your content effectively.

Next Steps

  • Refer to additional resources for content creation methods such as in-the-moment posting or batch creating content.

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