so I know a lot of people keep making a ton of different mistakes when it comes to creating content pillars for their small business so let's break down what content pillars are my secret easy to use formula for Content pillar creation and how you can create content pillars for your small business for super easy and seamless content creation process so first we need to Define what content colors are and what they're not so content pillars it's just a marketing term it's marketing jargon you might have heard it be called something like content buckets content categories but simply put content pillars are way too categorize and systematize content creation for your business it's just an easy way and an easy formula to help you create content consistently for your business that is strategic so there's no more posting just for posting sake we're making sure that every single thing and every piece of content that you put out for your business is strategically aligned to your business and to your business goals and basically it helps you assign different goals for your content and making sure that you're not posting something so Rogue or so out there that it's just a waste of your time so one big content pillar no no is something that I see very very often posted across social media from other experts or gurus out there basically a lot of people will say that their content pillars are education inspiration promotion things like that those are actually content goals and not actually content pillars content pillars again where you have to just think about categorizing your content into these specific little buckets or these little categories so that you're aligning what messaging you're putting out there and you're aligning your content to fit into those buckets so before we dive in further I want to go ahead and give you my content pillars because I'm going to be using them as an example throughout this video so every piece of content that I post on social media would align with one of these content pillars so my five different pillars are going to be content creation tips small business tips I talk about content strategy I talk about content systems and I talk about content goals so basically any content idea that I come up with it has to fit into one of those categories or I simply don't post it so even when I post some of my personal content or I post something that might be a little bit more controversial the message behind it always is geared towards one of those five content pillars I always try and bring it back around to make sure that my content is aligning with those specific pillars so let's dive into my strategy and my super secret formula something that makes me a little different from other marketers out there because I want to give you a system and an approach that is easy for you so a lot of you out there might have already figured out your content pillars but what I like to do to make it a little bit different and again a little bit easier is to align a Content pillar for the day of the week so the reason why I like to do this again it gives you a formula it gives you like a Plug and Play here's what I know what I'm posting on this day here's what I know what I'm posting on this day so basically we want to strategically align that content pillar to a day of the week to make sure that your content is aligned to your audience to your business and to your overall goals so this is where you really have to do a little bit of analysis not only do you have to figure out your content pillars but you also have to start to think about when your audience wants to see that kind of content so for me I don't post any like heavy hitting content towards the end of the week you know things that I want people to go and take action on because I know that I'm talking to small business owners and by Friday they're trying to wind down and get ready for their weekend so for me I like to post more like maybe quick little tips or I try and align my content to fit better at the end of the week for something that is a little bit lighter whereas on Monday I can push things more like content strategy and content systems because business owners are getting into their week and they're geared up and ready to get started so let's give a couple quick examples let's say you're a hair stylist you'll wear five different content pillars might look something like this giving DIY hairstyles talking about hair education curly hair tips products that you use and client Transformations so when thinking about your audience typically speaking most hair stylists in this kind of genre maybe they're talking more towards women with curly hair maybe that's their specialty and you have to think where that woman is going to be at in her week when reviewing your content so for example if you're doing like a product review or recommending products to people think about the end user that woman that is scrolling on a Saturday morning and making sure that that content is going out on a Saturday versus you know middle of the day on a Wednesday so rather than like on a Monday or a Tuesday she's just gearing up for the week she's more in the mindset of like okay I want to learn something and she's not so much on like weekend mode maybe talk to her about curly hair education hair chips things like that or maybe on like Thursday and Friday she's gearing up for her weekend and she wants to see some quiet results before and after maybe before her hair appointment that weekend or she wants some fun DIY tutorials of how she can wear her hair up for her date over on Saturday but basically just think about your audience think about the end user and when they would want to view that content another example as a social media manager you might have a ton of different content pillars so maybe you have things like social media tips social media strategy you're going to share some client results in the transformation maybe you gotta have some content creation ideas and those are the foundations of your content pillars now again if you're a social media manager you're talking most likely to small business owners you're trying to attract them in as a client vast majority of the time small business owners or even CEOs they don't like to work on the weekends and that includes scrolling they are probably spending time with their families they're out and about doing their own thing running errands so you might not want to post content on the weekends just like I do the weekends tend to be lower engagement for me because I know that my target audience my ideal follower is not really taking a look at content on Saturday or Sunday so for you it might look like having Monday and Tuesday showing off client results and talking about social media strategy because a small business owner when they sit down like Monday and Tuesday they're really trying to plan their week they're trying to figure out what they need to do and maybe hiring a social media manager is at the top of the list so you want to align your content with where they are at during the week whereas on Friday they're a little burnt out they're like I'm ready for the weekend maybe give them a fun content creation idea tell them about like a trending audio give them a vlog tutorial or something that's a little bit easier and not as heavy lifting okay so I gave you a couple examples here now how are you actually going to come up with your content pillars I have a couple of steps that they need you to take here first if you're already posting on social media I want you to go and take a look at your analytics and your insights no matter what platform you're posting on vast majority of the platforms no matter where you're at they have some kind of inside tool that allows you to look at your audience insights you know what's working what's not so most of the time on vast majority of these platforms like Instagram or Tick Tock or Twitter there's internal reporting software so it's going to say something like analytics or Insight make sure you have a business account so you can have access to all of those and now once you're taking a look at your analytics and the content that you've posted it's best to go and review your top performing content what is already working for you so you can filter It Out by reach or by saves comments likes shares whatever you want to take a look at just start to find patterns in what content is performing the highest so for me a lot of my education occasional reels or my insightful carousels those always perform really really well for me and so you take a look at the subject matter within them and start writing down those content ideas so for me I used to give out a ton of canva tips tricks and hacks that performed so well for me a couple years back and that was actually one of my content pillars is I literally had a Content Builder all about canva so maybe for that hair stylist a lot of their top performing content is people love to see a brunette going to being a blonde or they love seeing you know you style and updo things like that start to figure out what content performs the best and how you can categorize it so once you've already seen that top performing content and seeing what your audience already resonates with I want you to go ahead and take those ideas the content you've already posted and write it down on a list you can do this in your notes app you can do it on Google Sheets or just go old-fashioned with some pen and paper after you've kind of looked at that high performing content I want you to take that same list and start adding a ton of different content ideas think about all the things that you could talk about related to your profession your career your expertise your business and again just list out a bunch of ideas I want you to try and get to at least 50 different content ideas on this piece of paper or in whatever software you decide to use now once you have let's say all 50 ideas I know it sounds like a lot but once you get going I promise you you're going to think of more things than you realize then this last step is to start to categorize them together so let's say you are a social media manager and you've listed out all these tips you talk about posting times you talk about caption formulas you talk about hashtags that you should be using all of those kind of fit into a category of social media tips and you can start to figure out which types of content ideas fit together and I like to do this again if you're doing pen and paper take out like five different color highlighters and start to highlight okay this one fits together let's highlight it in pink this one fits together highlight that one in pink okay this one over here maybe is a different kind of content and start to categorize it with maybe a different color and again you can follow the same process whether it's in your notes app or Google Sheets just start changing the text to different colors so that you can start to see patterns in those content ideas that eventually help you formulate your content pillars and content pillars really are that simple it's just a process and a system of categorizing your content and now that we've figured out your content pillars you guys can go take a look at this video right here to kind of figure out your content creation method in this video I talk about a ton of different content creation methods whether you like to post in the moment or batch create your content this video will help you figure out which one's right for you oh and if you learned something here today don't forget to hit that subscribe button