good day everyone uh i am login b stamper and i will be discussing to you today all about design thinking all about design thinking so there are three parts of my presentation in this session the first part would be would be tackling about what is design thinking the second part is how to be a design thinker and the last part or the third part what are the key benefits of doing design thinking so let's start what is design thinking so to start with i am presenting to you here a picture about design thinking so as you can see in this picture it looks like a brain with many call with many colors in a very uh intricate designs with bubbles circles curves symbols definitely this gives us idea what is design thinking no there are many ideas in design thinking there is a fusion of ideas there are creation of ideas and there are culmination of ideas now and it involves the brain you know so when you do design thinking you really have to maximize your brain power in order to design something towards innovation now in this part of the slide uh we have some several companies here some famous companies utilizing design thinking towards innovation like for example you have the aka the starbucks the apple ibm nike proctor and gamble cisco toyota airbnb bank of america espn ideal and many other companies so if you have a fundamental knowledge or a background knowledge or if you yourself is a design thinker it would be to your advantage if you apply or work to any of these companies because they are heavily putting premium about design thinking especially on their services and products so again it is a very good asset an advantage in our part if you know how to do and practice design thinking okay so what is the big idea about design thinking so how do i know that i am doing design thinking or am i really doing design thinking what are the key words what are the big idea about this so with this let me present to you some set of keywords that will give you an idea whether you are actually doing design thinking or not so i have an acronym here i d e a idea so if you do this several steps like for for example in letter i i if you do involve yourself you immerse you id8 and then you implement that is design thinking if you discover you define you develop and then you deliver that is design thinking if you explore you empathize you engage and you evolve something again that is design thinking and if you acquaint you analyze your articulate then you apply again that is design thinking so what i'm trying to send as a message here is that doing design thinking involves different action words different verbs uh different terminologies and if you just do them in sequence in solving a problem and providing an innovative solution then maybe along the way you are already practicing design thinking so i'm again i'm presenting here what's the big idea what are the things that design thinkers usually do when they are doing design thinking okay so this if you search in the internet what are the different steps to do design thinking these are the steps first is that you empathize then you define you ideate you prototype and then you test but even though it is presented in this order design thinking is iterative in nature what do you mean by iterative it is expected that it is not a one-shot deal it is not a one-shot deal that means along the way while doing design thinking you might be expected to do again or repeat another step go back to another step and then enhance again that step and then before moving to another step so it is iterative no it is cyclical you are expected to do several steps over and over again unless you have already polished or attained the maximum value or the maximum effects of your solution or the total acceptance of the end users of your design so if the end users are still not satisfied about your design then do again design thinking until they are all satisfied with your solution so again design thinking is iterative in nature so this is another set of steps when doing design thinking so earlier i have presented this there are five steps but the next is that i'm presenting a new set involving only four steps so you start with sense then you empathize after empathizing you define the problem after defining the problem you then ideate for solution developing them into several prototypes and along the way while you are doing the prototyping you are generating more ideas so you are doing again ideation and after the testing part of the prototyping you refine your point of view based on the feedback of the end users especially in gallery work or in pitching so what's which is which which switch there is this um five steps and there is this four steps so the question now is what steps or what set are we going to use now basically in my own opinion they are all the same now so if you just study the steps about empathize define id8 prototype tests uh you can also see here the sense the empathize empathize is also in this part id8 is also in this part and prototype is also in this part so they are actually the same no uh the this second part this set is just um being um condensed into a shorter version or the student version because the empathize and define in this uh in this set is tackled in the sense and empathize id8 is the same and the prototype under test is coupled in the prototype so please don't be uh misunderstanding something or you might interpret it as which is which but they're all the same they all focus about um following several steps uh they all focus on ideating problems in order to you know ideating solutions to solve giving problems and all of them are iterative in nature so but with with my presentation today i will be presenting to you the condensed version or the student version no so involving the sense and sensibility the empathy the ideation and the prototype prototyping because this is design thinking in the classroom level on student social innovation so let's proceed now with discussing these several steps first we discuss the sense part now in the sense part it involves pre-surveying no you survey about the problem you do um research about the problem at hand you do surveying about the end users about the people involved in the problem and then you might do a background about the problem it's called pre-survey you know that's the first step next is that you conduct observations you might do ocular inspection to that place talk to several people develop rapport and then you establish a good relationship because if you plan now if you plan to work with these people especially those people who are involved in the problem so you do observation you observe their place you observe their lifestyles you observe the nature of their jobs you observe their surroundings you observe their community you need that in order to sense better the problem then with the target users you have pre-assessment no you assess like what are the what are the status quo what are their what are their concerns what are their whereabouts about the problem that's part of pre-assessment of target users then what you are doing actually is project awareness no project awareness because you are preparing your mindset no you you should not go directly to the second part the empathy part because as we know empathy empathy is putting yourselves on someone else's shoes no before doing empathy you have to prepare first your mindset okay tell yourself okay i'm doing research i am going to be um applying innovation i'm going to look for solution to a given problem but before that i need first to cite my mind prepare my mindset because if your mindset is not prepared to do the next very important steps in design thinking then that would defeat the purpose so all in all it begins with yourself prepare your mindset that you're going to do something innovative you're going to extract some problems you're going to repeat several steps using design thinking so prepare your mindset psych yourself to be ready to immerse yourself in problem extraction and doing innovative solution so that's how important the first step in design thinking preparing the mindset no preparing the mindset so you have to observe no in the sense and sensibility phase the people the objects the environment the messages and the services all of these factors that are connected to the problem you are trying to address who are the people what are the objects they are usually um involving themselves with in their everyday lives describe their environment what are the messages the messages here means um if you can see some ads some signs if you if you go into social media what are the common news or the literature that are associated with the problem you're talking with no and the services uh the services are some prior solutions that have been uh be or being implemented along the way even before your uh your um you introducing yourself to solve the problem so it doesn't mean that you have to acknowledge that there is this problem and there might actually be services already or solutions that have been provided trying to solve this problem so you have to acknowledge what are those um previous services or previous solutions that have been attempted to solve the problem you're trying to address okay so yeah these people objects environment messages and services can be put in an acronym called poems p-o-e-m-s so that this is a very good um template for us to show how we are sensing the problem and how we are preparing our mindset in solving a given problem okay so p here no p defines the people or the target users or individuals involved in the activity in the project scope oh here are the things people or users interact with while doing the activity e e is the space setting or location where the activity is taking place m are the visuals relevant news signages and information that is being channeled because of the activity and last but not the least s are services by people or systems which directly or indirectly enables the activity again this is a very good template in performing the first phase of design thinking called sense and sensibility in order for us to establish and have a better view of the problem we are trying to tackle with and the problem we are trying to design a solution no in order to solve it along the way so that is sense and sensibility no so uh if you are if you are you can go out with your friends with the guidance of your instructor or you can you yourself with your teammates um do ocular inspection in a community observe bring your pencils bring your um papers and after that you do observation that's sense and sensibility you might you observe the surroundings you talk to several people then you you it's more like you get a feeling you know you get the feel about the situation and then with that whatever you write about the p the o the e the m and the s put it into writing and after that you share it you share it with your uh teammates and then you collaborate the information you collaborate with each other and then you you consolidate the information that based on your observation okay and then with that observations you have captured you then generate some insights like what can you say about this observation how these observations are connected in the problem and how can you use this data in order to understand better the problem at hand so that's sense and sensibility no now after finishing the sense and sensibility we now look forward to do the steps about empathy or empathizing again empathy is putting yourself on the target user's shoes understanding them better because at the end of the day they are the recipients of the solution so you have to empathize better with them you have to understand them you want to understand their ins their aspirations their challenges you have you have to understand their lifestyle you have to understand their whereabouts what are their positions what are their thoughts what are their feelings that's part of the deliverables if you do the empathy part in design thinking so in this note in this part it's all about understanding the users again you have to understand the users because they are the recipient of the solution and at the end of the day after presenting your solution to them they are the ones who will either approve or disapprove your solution so in order for us to fast track and do steps in doing the solution in a very smooth way you have to understand the users better in order for you to have a very good chance of having a good approval or acceptance rate from them based on the solution that you are planning to give to them so before that you have to understand the target users you have to empathize with them and with that you can always do the steps you can interview them deep interview you immerse yourself with them and then from that you can get interview data you can get data based on your experience or your immersion with them then with that you get some insights like okay what can you say about this data with that you might have interviewed several people several people relevant target users connected to the problem and with that you are going to represent them in the form of a persona a persona is a representation of is a fictional representation or a character representing all the target users or the target users that you have interviewed or in immersed with connected to the problem now in order to protect their identity you're going to present them like for example you have interviewed like 15 people or like you have interviewed 46 people so these 46 people should be culminated into one person one fictional person representing all of them in order to protect their identity so the persona is a fictional character representing several people whom are the target users of a given solution or or of a given problem that needs solution no so that's why you do a persona and after interviewing several people immersing with them understanding them better because they are the ones um having having problem that needs intervention you need to extract their deep need statement no what are their deep need statement because this persona and deep need statement this persona and deep need statement are our compass these are our compass in order for us to be guided what are the appropriate solutions that we're going to do in order for us to answer the deep needs of these target users no so it's a combination of the persona and the deep need statement that is what you mean by defining the problem in the empathy part you are only i'm capable to say that you have completed this empathy part that you have already defined the problem if you yourself have finished done doing the persona and the deep need statement again you need the persona and the deep need statement before proceeding to the ideation part because this persona and the deep need statement are the compass or the compass of you doing the ideation of solution solutions later okay so design thinking is a human-centered problem-solving with an emphasis on empathy collaboration co-creation and stakeholder feedback to unlock creativity and innovation the key to the process is empathizing with the user's needs to solve the problem again the key to the process is empathizing with the user's needs no so that's why as i've said earlier you need to know their deep need statement you need to represent them in a persona in order to protect their identity because they are because you have interviewed and and immerse yourself with several people all in all it's all about empathy if you have just mastered empathy if you have just mastered empathy you are more than capable to extract any given real deep problem of any community or to any situation because empathy is the very key um action when doing design thinking it's all about the users it's all about the users okay so here comes this question do you really know your users do you really know what your users need no i'm throwing these questions to all of you do you really know your users do you really know what your users needs know so design thinking is user based designing it is not just designing and then finding suitable users afterwards to justify your product design no it's it's it's a it's a mortal sin in doing design thinking you should capture the problem first before designing the solution not doing the solution and then just looking for the problem or target users that might benefit with your product design or your innovative design so it's that's it's more like a reverse engineering no design thinking is capture the problem first before you proceed with the solution okay so it's about looking at people it's about looking at people like for example in this picture as you can see uh this is a design thinker no he wants to know how does it feel to be in the hospital bed especially to those people having terminal illness so what did the design thinker do he lay down in the bed use the camera put some tutor in his mouth in order to have a feel it's more like a role play in order to understand better the target users and what he see is this view no seeing things from the viewpoint of the user is not yours because if you visit like any loved one of yours to the hospital what you can usually see is this you can see them lying but if you yourselves are the one lying in the bed this is your viewpoint no so at least with this action even though this is just a simulation you are immersing yourself you are empathizing with the target users and at least you will know their feelings their pain points like for in this example how does it feel like you are not moving in your bed and you're only looking the ceiling in the hospital so for some this might be a very scary experience so maybe that's that that is the reason why some of our loved ones whenever they are rushed into the hospital or for some medication or for some illness most of them really wants to go home because it is a very scary experience always seeing this view this pain point this experience not of lying in the hospital bed for several days then i think empathizing with them better you can see why they do such actions no extracting their pain points extracting their struggles no so again empathy it's about looking at people and seeing things from their viewpoint not yours so what you can see in the picture here no in empathy like for example if you are if you want to uh understand better um some pregnant people like you want to help them what are you going to do so what do the design thinkers do in this side of the picture they do simulation they do simulation they design some props in order for them no and then they wear it they wear it themselves in order to have a feel ah so this is how it feels if you are pregnant no and with that at least they can have an idea oh so maybe this with this setup maybe some pregnant people have some difficulty on in walking difficulty in sitting down then with that this is again another very good exercise of empathy again huh design thinking is all about empathy so you have to understand better the target users you have to immerse with them if as much as possible do some things in order for you to be like them in order to capture their struggles to capture their pain points all in all with that exercises with the immersion the interview the interaction you will have an idea about how they are feeling and what are their viewpoint about the problem okay so like for example these design thinkers here are trying to empathize with those some elderly citizens um having committing mistakes of doing the grocery maybe because they have some issues about their eyesight about their movement so what did the design thinkers do they put some straps on their legs they put some straps on their hands in order for them to have difficulty in their movement no and with that they also put some blurry eyeglasses in order also to feel like oh maybe this is the feeling if you have some problem with your eyesight or maybe this is the feeling if you are the target user and then you're already kind of old and maybe it's very difficult to move your feet or to move your hands so this again is a practice about empathy because design thinking is all about empathy you can only capture the problem you can only capture the very deep problem or the very deep needs of your target users if you have been performing empathy with them okay so that's part of design thinking that's the core of design thinking no so this is empathy no you do interview you have to empathize with the people around you like for example as you can see in this picture like if you want to empathize with the people like doing rug making as their business then do it yourself volunteer so at least you will have a feel oh this is how to do rug making no the drug making it is a very challenging part of suing and if you are not careful you might be um you might cut yourself from the nails no at least you have a feel about their life because you want to help them then immerse with them empathize with them that's empathy no and with that you you discuss the interview data you share your immersion experience you discuss again you collaborate with your teammates and then you try to discover the deep need statement of the people you have interviewed with or you have immersed with no so you can only complete the empathy part if you have already generated the need statement and you have generated the persona okay so that is for empathy part so now we are finished with the sense part and we are finished with the empathize part we now proceed with the id8 and prototype now before proceeding with the id8 part i would just want to tell all of you the sense and empathize part the first two steps in design thinking this is the part where we extract the problem no so after extracting the problem and the deep need statement in the sense and empathize we can now go to the ideate and prototype part where the creation of the solutions are being done okay so it all starts with the ideation or the idea so after having the persona and after having the deep need statement we are now ready for the ideation part in the ideation part what we are doing here or what we are expected to do is you brainstorm for ideas you discuss with your teammates and then brainstorm for ideas for possible solutions what do you mean with the term brainstorming now why not just use the word thinking or discussing why use the word brainstorming the term brainstorming means that you do rapid thinking you share wild ideas and then you're only given a small amount of time since it's a race against time so you generate as many ideas as possible that could be feasible for us possible solution to solve the given problem no so you brainstorm because uh there is um um generation of many many ideas for a short period of time so that's the only way you can call it brainstorming no in this part with this many ideas that have been generated by you and your teammates you do clustering because maybe along the way your idea is also the same idea to one of your teammates and then you cluster maybe there are 10 of you like for example there are 10 of you then each one of you have shared 10 ideas so 10 times 10 let's say you have 100 ideas all in all so you try to summarize you try to cluster because maybe even though these are 100 ideas but if you try to cluster them and classify them maybe those 100 ideas all in all are simply if it is being simplified those are only let's say 28 ideas all in all no that's after summarizing all with similar keywords uh similar ideas then that's that's uh the importance of clustering because these are many ideas you have to cluster them you have to simplify them and categorize them accordingly based on similarity based on similar keywords based on same concepts that's clustering and with that there you have um endorsed several solutions no so but you have to map you have to prioritize because like for example we only have one problem and then you have discussed uh let's say 28 no the earlier you have 28 solutions that might be feasible to solve the problem but but 28 is too much you have to prioritize like what like you just have to prioritize several flagship solutions that you find more feasible than the others but of course you have to agree with that with your other teammates no okay we have these 28 solutions but we are only expected to present our top three solutions so we need to map them all and we need to prioritize them based on impact and then based on feasibility and after that after mapping and prioritization you do concept development no you do concept development okay we have not selected our top three or our top two solutions that we find that could be very feasible for an innovative approach and can solve the problem and with that you have to define it in three characteristics no it should be desirable it should be feasible and it should be viable what do you mean by that because there these are the key elements for a design thinking led solution first is the desirability you have to highlight with that ideated solutions of yours can it answer the question about the target users like do they want this what makes it attractive no and we know as desirability desirability is defined as having attractive promising and pleasing qualities features or properties worth having or getting for a target users no so it's the human component of the solution you have to make sure that during the pitching or the presentation of your solution you know what are the desirable parts of your design that would really attract the target users to buy your product or support your solution okay so that's the desirability next is you have to answer the question can we do this no it's all can we do this focuses on feasibility if the desirability is on the human component of the solution the feasibility is the technology component of the solution the questions here are what makes it engaging what makes your solution engaging can we do it using the existing technologies so is it possible to do is it capable of being done or carried out is it doable and practicable maybe you your design is very good very attractive very desirable but looking at technology do we already have some technology that we can harness in order to materialize the solution or maybe there's still no technology that can support the material materialization of the solution you are trying to present no so good it's good to share very wild ideas very attractive wild ideas but at the end of the day you have to manifest that these ideas or solutions you're trying to present are very much doable with existing raw materials in terms of cost in terms of services that you're going to attach your solution with with it should be available and very feasible no so that's the technology component with your innovative solution last but not the least is the question should we do this and we are all talking about viability the business component of your solution you have to answer the questions what makes it sustainable is this the best solution that can succeed because based on definition viability is having a reasonable chance of succeeding in terms of existence growth profitability and sustainability okay so what do you mean by that um at the end of the day you don't have the capital to manufacture like to do massive production with the solutions that you're trying to present you have to present like how will this be a very good business venture that capitalist or let's say um local government organizations or or private institutions how will you attract them to finance or support you with this endeavor of a solution you're trying to provide for a given set of target users or for any given community you have to present them several figures no like uh i need i need this capital and if in case that we're going to we're going to do some um racing or fundraising about this uh that there will be a chance that uh the rate of return like who are the um government institutions or departments that we're going to tap ourselves with in order to really sustain the solution you have to highlight that no you have to highlight that the profitability how big is the market you need to identify that no because at the end of the day it's all about business how much are we talking here no um it is very good to say that we want to help people but in order to sustain any activity we are only as strong as our finances so you need money to sustain the solution you need support you need finances you need some uh you need some investors so you need to highlight that during the presentation of your solution that is the business component when we say design thinking okay because we can only say that something is innovative if there is desirability the human side there is visibility the technology side and there is the viability the business side connecting all of these three we can say that in the call you can say that what i am designing is really innovative and what me and my team are doing is really innovation so these are the three components in which we can say that a product is innovative or not okay so if if if it's desirable and viable but not feasible that's not innovative if it's viable and feasible but not desirable it's not innovative and if it is desirable and feasible but not viable then it's not innovative these three no these three should work hand-in-hand should be highlighted during the presentation of the product during the pitching of the product and then there will be a very good chance if you have clear descriptions and details about these three components of innovation okay so that's innovation connected to design thinking no so in the ideation part you do this know some several ideas you discuss with your teammates then you cluster them then you prioritize you do concept development that's part of ideation and of course it's a product of teamwork no you're going to discuss um with your teammates you might be discussing it in circles and then you do the color coding the thematic analysis and then there will be several time that you really have to discuss brainstorm you agree to disagree because you're doing to prioritize something you're going to map which is which which is our priority what is the most desirable part what is the most visible part what is the most viable part and then with that you highlight everything with all these different um colored paper this many papers you just highlight it into at least two or three primary solutions in order to uh to present a solution innovative enough to solve the problem the deep need statement of the target users okay so that is ideation like for example let me present to you an example here of an innovation no social there's a problem here about these people no um they have the struggle of um carrying their um water so it needs innovation so what will the design thinkers do no instead of just you maybe you will be tempted to use um to use like automation or you may be tempted to use um sensors to to use very good kind of materials but design thinking or social innovation in in terms of social innovation application doesn't have to involve high cost or complex technology but requires only a creative mind inspired by the will to serve or make life better for the others so how did the design thinkers solve the situation about their deep about their d problem they simply put this no and at least the problem of carrying the heavy load of carrying the heavy load they just roll it and then connect connect a handle with it so that it would be easier to transport the water okay so that might be a very simple solution but the impact there no what we are talking here is the impact it doesn't mean that if you spend too much the impact will always be high or good no it you just need a very creative mind a very creative output based on the inputs of your collaborative efforts with your teammates then that flagship solution or those flagship solutions might be the answer to the problem okay so it's all about impact and then minimize the cost okay so for example if you have this problem what are the issues with using the equipment on children no i think this this equipment is called the mri or the magnetic resonance imaging so i think based on research some kids or some patients um especially kids um are very afraid of undergoing um treatment or putting themselves inside this machine no because they're scared about this so that's the problem that's the pain point that's the struggle no so how will you solve this problem let's see how how did the design thinkers approach and solve this problem so the solution for this is to remove the fear and to have a very good experience about the target users or about the specifically the children the design thinkers did is this one a pirate island see the difference from a simple mri they simply put it no i hope you can see the effect that's the impact no they i think they they just spend some a small amount on the stickers or on the paint in order to to make the experience of undergoing treatment using mri or undergoing testing using mri for children they convert it into a pirate island and with that at least no the impact is very very good and the the kids will find it instead of a scary experience they might find it as a enjoyable experience you know so that's part of design thinking okay so we now proceed to the prototyping part okay you're now finished with the prototyping part you now proceed we are finished with the ideation part we now proceed with the prototyping part now the prototyping part the steps in this phase is you channel now your solutions to the users you're going to channel the solutions to the users no and then you have to select the best way possible for them to experience it the best way possible for them to experience it no so you might do prototypes diorama illustrations or role play or you might do coding you might do programming you might do um circuit designing anything as long as try to select the best way to channel the solution and let the target users experience it no for them to give feedback about the solution no again these solutions are the ones that you have prioritized during the ideation part no let's say you have selected top three solutions no in the top three you have the one in the flagship solution you have to present it in the form of drawing storyboard prototype diorama circuit designing hard coding that's it or even role play those are all acceptable again the message here is select a way that the solution can be experienced by the target users in order for them to give feedback no it is in this part where you do the pitching no you do the pitching like for example you do the pitching if you ask for um for the affirmation of the target users and the support of some potential investors or um capitalists no business persons in your solution so you have to do very you have to be very good in pitching because it's pitching is a make or break process no if you fail to channel the solution all your best points and then if you fail to channel those then you might your solution might not be approved no by the stakeholders no so again you have to pitch it in order to get a feedback from the target users no you have to get their feedback in order to complete design thinking because design thinking as a as i have emphasized earlier it focuses in empathy no it forces empathy but it also focus on co-creation that means the solution is being designed by you with your team and the target user so you have to get their feedbacks about okay this is our solution sir mom answers this this is our solution that might help the problem but that might help the problem that might help solve the problem so what are your what can you say about our solution like please tell us what what works what doesn't works and then how can we make it better and with that the target users will say oh i like the part i like the material and then maybe but i have second thoughts or i am not really comfortable about the sharp edge in the design and maybe my recommendation is that uh you put some safety features in it because i i just want to be i just want to feel safe while using your product not so so those are just examples of um getting feedback from the target users again you have to emphasize that you need to get there the things that they like about your solution it's more like what works and then the things that they don't like about your solution or what doesn't works and then how can we make it better you get their suggestions like how to further improve the solution why why do you want to get their feedback that's part of the process called go creation the designer and the target users sharing their thoughts in order to improve the solution that's one of the course again of design thinking empathy and co-creation and with the feedbacks that has been given to you by the target users or by the stakeholders at least you will have a better empathy of doing the process again this time the solution would be very better and you understand better the target users so all in all it's a very holistic experience it's part of the process okay so these are some examples of prototyping now as you can see in the picture as you can see here it's like uh it's like uh it's like they use lego for a watch and then you can see here as you can read blood pressure 120 over 80 72 save so it's part of designing like what would be the dashboard what would be the dashboard design of your application that is if you do hard coding you can also do circuit designing no you can also circuit designing you can even present a research proposal no or a or a position paper or you can also do a diorama or you can also do this um the design of the interface of the app or or sometimes you can also do um storyboarding no like what will happen you can do a role play like for for example with this picture like uh this person is like designing a virtual reality using just foams cartolinas and then inserting his uh smartphone you know and then with that you can also do um diorama diorama and then this working on the pieces together with your teammates all in all you have to decide with your team like okay guys this is the solution let's decide how are we going to pitch it and how how are we going to construct our pitch in order to have a very good chance of a strong approval of our stakeholders especially the target users no so what what are we going to do are we going to do role play are we going to do hard coding are we going to do um storyboarding are we going to do circuit designing guys let's decide we're a team no so those should be those should be the mentality of the design thinkers no because by default when doing design thinking you're going to discuss things with your teammates no you always have to work as a high performing team you know so that's it for prototyping no so and with that after that you do the pitching like for example this is a picture of a student pitching to the target users like oh hello mom sir uh this is how we have captured our persona these are our interview data this is how we do the clustering these are the methods and the process we're trying to present to you and then these are some prototypes that we're looking forward that might be the solution to answer your problem then please tell us what are the good points what are the bad points and how can we make it better now so this process is called how this activity is sometimes called this gallery walk no like you are opening up your you are opening up your um outputs and you allow um several relevant personnels or people to comment on your feedback to comment on your output again that's part of co-creation no it's not just you're just presenting to them and then they don't have a say of what you have what you and your team have done you have to capture their ideas in order to improve better the output in order to solve the problem in a more empirical way empirical because you you get the you get the feedback you analyze the data and then you use those data to improve the solution okay so this is the prototyping part of design thinking okay so then after receiving all the complements and criticisms from your target users you have to do it again and again and again until they are fully satisfied with your product okay so that's design thinking that is the part where you have to to do it again and again based on their feedback based on their inputs based on the co-creation that has been done and at least even though you are going to repeat the process but at least this time you already have a better empathy about the problem you have a better empathy with the target users and i'm pretty sure that the solution will be um an improved version than the first okay so that is design thinking no so design thinking is an iterative process so this is design thinking no it is very normal to do things repeatedly it is not a one-shot successful deal again it is i read alterative in the process but you learn along the way you improve along the way and at the end you will get a polished output very much acceptable by the target users and the stakeholders involved in the problem or involved with your innovation journey okay so that's design thinking now this if if you try to look at it in an analogy this is the design thinking process no uh it starts with a collaboration of many wild ideas then you cluster them then you do co-creation ideation prototyping then and then after that eventually this ideas became smooth and becomes the solution itself because you understand the user you do collaboration with your teammates you pitch it you get their feedbacks and then you improve it along the way eventually it will become the innovative solution that will solve the problem you're trying to solve okay so that is the design thinking process no so now let me proceed with the second part of my presentation how to be a design thinker how to be a design thinker so in order for us to be a design thinker we have to be a caster for innovation so what do you mean by caster for innovation you have to bc creative thinker and concept developer are you that person you have to be an active listener an active participant do you have those skills you should be a steps follower and strong speaker no are you good in teaching are you good in expressing your ideas do you really follow steps t are you time sensitive on team player so what i mean about time sensitive here is that especially in brainstorming you don't have the luxury of time so if given a very short amount of time you do thinking you do sharing you share you share all your ideas no whether it's wild or not please share and then work with your team are you energetic and enthusiastic last but not the least are you responsive and reflective not responsive because especially on the part of interview the part of ideation in the part of co-creation and prototyping and especially on the feedback of the target users during the pitching presentation or during the gallery walk you have to reflect on their comments you have to reflect on their criticisms and then be ready to do things again in order to improve the output okay so those are the holistic um characteristics if you want to be called as a design thinker you know as a very good design thinker or design thinker practitioner okay you have to be a caster for innovation no and here are the key skills to enhance for effectivity you have to be very good in observation like for example the palms the people objects environment messages and services you have to be very good in terms of that the observation you have to be very good in empathizing you're hypnotizing the target users you have to be very good in interviewing people you have to know when to do in such generation especially if you have interview data you do the clustering that's the time you do the insights generation then you have to be very good in capturing the needs no the needs analysis you have to be very good in capturing okay i have this interview data immersion data empathy data or with my empathy studies now i need to discuss with my teammates let's because we're going to capture what is really the problem what is really the deep problem what is the what is really the deep need of the target users no because if you can answer the deep needs of these target users obviously that is the part where you can already solve the problem no so you really have to know their needs and then with that during the ideation you do conceptualization because you've shared many um ideas with your teammates no and then you cluster that you prioritize and then you conceptualize them then you prototype them that's part of the design thinking process no the prototyping skills and then of course you have to be very good in presentation and communication why why do you have to be very good in presentation and communication because what's the use of a very good idea if you yourself doesn't know how to channel it again what's the use of a very good idea if you yourself doesn't know how to channel it so it defeats the purpose if you can't express your ideas because ideas are very very cheap ideas only become um expensive the very moment these ideas are shared no so you have to have you need to develop presentation and communication skills to share those very good and innovative ideas no and with all the very good very many data you're going to be encountering during the design thinking phase you need to practice also how to cluster data how to categorize them how to conceptualize them that's data clustering and then you have to be very comfortable about brainstorming always embrace brainstorming it's okay to it's always okay to speak up it's always okay to listen when someone is talking and you it's always okay to practice the the the thing about agree to disagree no because uh you will be working with several person with your teammates and it doesn't mean that all your ideas will be accepted so you have to be humble enough also to um to be open-minded not like for example like you have this idea and your teammates will say like okay you have a good idea maybe not but maybe uh it concerns about the concept of visibility maybe your solution is good but that might be too expensive so you have to be ready for that no because it's a team effort it's a team output so you need to share your ideas try to empathize also with ideas of your teammates it's part of the brainstorming process so you need to be comfortable about it okay so it's all about design thinking is all about thinking thinking outside of the box nothing thinking outside of the box but what do you mean by that thinking outside of the box as for me what are inside this box because each one of us each person has his box okay so based on research or based on studies there are four corners of a box the first part is the first corner is all about hard skills no what are these hard skills like for example i'm one box i am one person and my hard skills is that i'm very good in circuit designing and i am very good in autocad i am very good when using the when using carpentry tools i am very good in in terms of coding or programming those are simplified skills no what about soft skills the second corner soft skill is all about my app my my my behavior or my characteristics like for example um am i an introvert person i am an extrovert person um do i have a very good pr when dealing with people and am i am i um in terms of eq do i have a high eq or do i have a low eq and what is my attitude whenever i encounter um frustrating situations or situations that calls for sudden decisions so what what are my soft skills in handling this in handling those and then how do i handle stress no how do i talk to people my idea especially if i don't like that person or i like that person so those are soft skills how do i develop rapport with the people around me am i a good team player so those are under soft skills next is experience no the third part of the box is experience you know like for example do i have experience in prototyping do i have experience in driving a car like do i have experience in autocad do i have experience in um riding a bicycle do i have experience in um designing something innovative okay so what is also my experience about brainstorming so if i don't have any experience of that then i will not use that thing against me because obviously i don't have experience but at least i'm willing to learn you know so so the third corner of a box of any person is the experience to anything you know so as we know there are those people who have more experience than the others then that might be their advantage compared to their um fellow teammates no so that's the experience last but not the least is the background the background here is all about like for example what's your family background what's your family background like where do you live do you live in the rural area do you live in the urbanized area no and in terms also of high school in what school did you take up your high school is it a private school is it a public school no and what's your background in terms of um in terms of let's say uh background about knowledge in terms of algebra in terms of mathematics what's your background knowledge about physics what's your background knowledge about um circuit designing so it's all about the background no it's more connected on the personal level of a person or in the family family pedigree you know or and then also the educational background so this hard skills soft skills experience and background make up the box of any person not so each person is individually bounded by their own boxes each person is individually bounded by their own boxes so i think it i think it is very it is easier said than done if you if you tell a person to think outside of the box but in reality we are always bounded by our individual boxes okay so why not doing design thinking why not if you are this person you are this box then share yourself with other books another box other boxes other boxes so maybe this is you these are your teammates you share each other's boxes no it's all about sharing your boxes with the other boxes of your teammates or of the people around you like for example you are 10 in a group or you are five in a group then therefore you are five boxes trying to share each other's boxes no maybe thinking outside of the box means that you expand your box you expand your bucks no since you're individually bounded you can only expand your box if you connect to the other box of other person so that is the meaning of thinking outside of the box you need to collaborate with each other you need to discuss ideas with your teammates and maybe you will fill in some gaps no example you have you have the disadvantage of that of the thing that you are weak in mathematics but you have a classmate who is good in mathematics so at least share your box with him or share your box with her no and for example if you have difficulty in programming or coding then maybe share your box to a person who is very good in programming okay so thinking outside of the box is expanding your box no because in expanding your box in collaboration in brainstorming in design thinking you don't need to learn everything you just need to actively share and be honest with your ideas okay you don't need to learn everything but you collaborate you share what you can share you just need to actively share and be honest with your ideas okay so it's all about someone is talking you listen and with that understanding comes in between you it's expanding your box that's the power of active listening and active participation because it is very important especially when you are thinking outside of the box or technically expanding your box with your teammates so that's how powerful collaboration is you're expanding your bus your box and then you are boosting also the corners of your very own box okay so expect that as a design thinker there will always be noise and creative chaos okay chaos is a bad word no because it's it's more like uh a negative word but it's creative chaos no creative chaos in the sense like you you might agree on things you might disagree on things but all in all those are very creative because along the way you are consolidating your your ideas and creating a solution to tackle or solve the deep needs of your target users no nothing with that if someone is talking you develop active listening that's one that's one of the key components if you want to be a design thinker then you agree to disagree you agree to disagree and then you build on someone's ideas that's how powerful collaboration is no so if you want to be design thinker be comfortable and do these things with your teammates okay so eventually the design thinking process will lead to something fruitful interesting and big unified idea with innovative visibility like for example um you are assigned as a class to to solve a given problem so your instructor or the facilitator of a seminar might let you be grouped into let's say six groups and eventually the each of the groups will share each will share their thoughts eventually they will there will be presentation and there will be a combination that from six groups strategically discussing clustering brainstorming everything every solution eventually it will become one big and innovative idea one big innovative solution to solve the problem again from collaboration in small groups eventually it will be culminated into very large group but the idea is getting smaller and smaller but is more polished more feasible and more innovative along the way so that is expected if you want to be a design thinker okay be comfortable about discussion be comfortable about discussing your ideas and work actively work well with your teammates okay so in design thinking there is no such thing as rubbish or trash ideas no some may be considered as weird or crazy ideas but at the end of the day everything everything everything are just wonderful concepts that just need to be polished okay so you you should have that mentality if you want to be a design thinker it might at first the idea might be wild or maybe maybe outside of this world idea but eventually who knows that might be the solution okay so you have to be humble you have to be active you have to give respect during brainstorming agree to disagree eventually those are very good habit habits to be a design thinker okay so please believe in the process so the abcs of a design thinker no in order to put it in a nutshell what are the abcs of a design finger the do's and don'ts first don't assume don't assume but do adapt don't assume do adapt don't buy us don't buy us but do believe in the process no like for example if you do design thinking do not go like for example you go directly to prototyping without doing the sense and sensibility without doing the empathy without doing the ideation it will backfire to you along the way and what you're doing is already by yes like for example um you're still in the process of extracting the problem but you already have a solution in mind that's not design thinking please believe in the process please believe in the process extract first the problem and then you can now think for the solution okay last but not least don't conclude yet don't conclude yet especially in the pitching part and in the gallery walk but based on the feedback of the people around you do consider their whereabouts do consider their complements their criticisms and their suggestions that's co-creation okay so this is these are the abcs of design thinking again as a summary don't assume do adapt don't buy us do believe in the process don't conclude but do consider okay the abcs of design thinking so it if if you do design thinking for innovation these are some helpful key tips no in doing design thinking first if you want to do something innovative please don't always think about money not money but meaning for the world try to think about something that can really disrupt the society in a way that even though it's a disruptive action but it will improve the lives of the people around you or of the society no eventually maybe money will follow as long as you create an impact and meaning for the world always try to think about it when you pitch your solutions no am i creating a meaning for the world am i improving something no do not always think about money money will come later if your if your solution is actually having an impact or very innovative in nature next jump on the next curve try to be disruptive try to divide the norms like for example um the the traditional solution of solving this problem is this then maybe try to discuss things with your teammates do design thinking process and create a solution jump to the next curve try to provide an unconventional solution maybe it is unconventional at first especially if it is being as as it is being understood by the target users but maybe they might find it weird they might find it unconventional but as long as you can present it well put the desirability details the feasibility details and the viability details then that might be the solution no so jump on the next curve be courageous enough to do it no the next is three don't worry be crappy okay don't worry be crappy like for example design thinking is an it's a repetitive process it's a problem-solving process that it is expected that you might um repeat several steps then just be comfortable about it shrug it off failure is part of learning no like for example like for example um you you you do empathy you do ideation then you present your solution and then the solution is rejected then embrace it it's part of learning at least the message that you have to do better empathy better ideation and better prototyping along the way it will send the message to you okay you need to improve further you need to work better with your teammates no so do it again at least now you know what is the status of your work so if you really want to help these people don't worry be crappy failure is part of learning there's what there's the thing called rejection therapy embrace it along the way you are improving along the way you are improving along the way you are improving so don't worry be crappy then number four niche yourself from the rest no like for example um if you have this common problem and then your solution you have the solution try to provide what what makes your solution unique what makes it disruptive no what are its what is your value proposition about this thing no so you have to highlight that because maybe you are pitching something but maybe that solution of yours or that something has already been done previously by other groups or historically it has already been done so you have to niche yourself be the unique one be the disruptive one and be the one that really offers true value in terms of value proposition and impact okay so niche yourself from the rest and then last but not the least improve and perfect your pitch you have to improve and perfect your page why because it would be very um it would be very defeating or it or it defeats the value if your team has a very good idea if your team has a very good solution but you don't know how to pitch it so before presenting during gallery walk before pitching it to stakeholders or or venture capitalists or angel investors you need to improve and perfect your pitch because what's the use again huh what's the use of a very good idea if you yourself doesn't know how to channel it so improve and perfect your pitch in order for you to have a better chance of um gaining support with the solution you are you have in mind okay so those are the five things that you need to consider in order to be a better design thinker in this world okay so this would be the last part of my presentation what are the key benefits of doing design thinking what are the key benefits of doing design thinking so first is that through design thinking you develop brainstorming skills you become more critical an innovative thinker you develop your interview skills no and your empathy skills because it's part of the process and then you appreciate better the teamwork because design thinking is usually done not by one person but by teams no so with that whether you fail or whether you win the approval of the stakeholders or of the target users you appreciate better the value of teamwork especially in designing solutions and extracting the problems okay also you develop better your curiosity because you you research further you read um documentations uh you you you you watch more video presentations in order to amplify your understanding about some things connected to the problem and you do self-directed learning now this is one very good benefit if you're a design thinker then with that since you're working with your with other people you develop positive behavior and self-discovery no you discover ah okay so this is how i behave whenever i work with other people okay and you became more optimistic along the way you know and then you develop discipline and responsibility and professionalism no because you follow the steps you you improve your your innovative skills and then you always interact with your team you are comfortable with brainstorming so those are very good development no if you are a design thinker or you practice design thinking last but not the least you always develop this sense of purpose and achievement when doing design thinking no you become you you pacify yourself like okay good job self i'm i've done something for the community okay we have we have um we have a strong approval of a commitment of or commitment of some investors that they will finance the solution and with this helping the some people or helping a given community or solving a problem would be very easier to be done no it would be easier done because there are there are already support from some business person in order to materialize the solution and but the best thing here is the very strong approval or happiness like the people around you will say they're thank you okay thank you for solving the problem for us okay so even though you're still a student or a new graduate using design thinking always gives you a sense of purpose and achievement and it also improves your innovative skills not as a as a professional okay so those those are some of the benefits when doing design thinking because in design thinking it is a holistic growth of any individual because it involves the head it involves the heart and then it involves the hands no doing design thinking no the 3h connection in the design thinking process the head reinforces the heart the heart prepares the hands and the hands stimulate the head no because in the head part you do research you do clustering you do analysis you do concept development in the heart you do empathy you know you do empathy with the target users no you you empathize more with the problem so those are those are hard skills and then the hands no you do the you do the you do the clustering you do the drawing you do the prototyping and then you do the pitching those are two skills no so again the head reinforces the heart the heart prepares the hands and the hands stimulate the head so it's a holistic process using design thinking that's how powerful design thinking is when you do it in practice always okay so in terms of learning design thinking usually involves group discussion practice by doing and teaching others so that's why in the average learning retention rates when you do design thinking at least more than 50 percent you are learning no the retention of your learning whatever the experience is whatever the brainstorming uh the empathy the interview the discussions the agreeing the disagreeing with that more than 50 is your retention rate of learning rather than the lecture reading of your visual and demonstration but with group discussion practice by doing and the teaching others design thinking improves your learning retention and as we see with bloom's taxonomy this as you know this bloom's taxonomy we have this remember understand apply analyze evaluate and create but this apply understand and remember these are lower order thinking skills but this higher order higher order thinking skills this create evaluate and analyze this is where design thinking resides no because most of the time you analyze data you evaluate options during concept development you evaluate the situations during observation then you create possibilities not in terms of solutions in terms of innovative solutions that can help the problem so this is where design thinking resides so when using design thinking you are actually activating higher order thinking skills no so so nice no higher order thinking skills because of design thinking okay so it's all about shifting focus guys shifting focus in shifting focus using design thinking instead of the traditional you can't look dumb in front of others but since you are collaborating with other people in design thinking you are doing risk being wrong no you are comfortable risking being wrong because at the end of the day you are open-minded in sharing your ideas with a traditional culture of perfection but with doing design thinking culture of good enough is okay okay we'd always know the answer instead why not ask for help you don't need to always know the answer you can always ask for help and then test it individually now you are all rewarded as a team okay then everyone is a competitor everyone is a competitor why not everyone is a resource that's design thinking then last but not the least instead of content based more on familiarizing ourselves with content it's more on context the context the overall concept of the the overall concept of the experience no like you're doing this you're not memorizing something but you're doing this because it develops your skills and at the end of the day it's all about empathizing with the users like why are you really doing this thing no you're doing this in the context of helping someone in the context of extracting the problem in the context of over over the overview of everything you know like i'm doing this towards innovation not just by content but the context where there are skills development um better empathy and better holistic growth especially for those all people doing design thinking okay so we need to shift our focus because doing design thinking this traditional mindset becomes this new mindset you are you must risk being wrong culture of good enough ask for help reward it as a team everyone is a resource and context base okay so by frequently this by frequently practicing design thinking by frequently practicing design thinking you eventually become an innovator that this world needs okay you eventually become an innovator that this world needs so practice design thinking practice it frequently and eventually be the innovator always improve yourself okay so now i'm going to summarize my presentation so what is design thinking it's all about sense empathize id8 prototype it's a user-based designing focusing on empathy focusing on the target users and of course it is iterative in nature you're expected to do it again and again until you improve your product or you improve your solution and it's a problem solving approach towards innovation again when you do design thinking obviously you are doing something innovative okay so try to always think about that thing so embrace design thinking with that with that mentality so how to be a design thinker you should always be active you should always be participative and you are the caster of innovation you are the caster of innovation you have to be collaborative you have to be steps follower and you have to be reflective you know most of the time you do as a design thinker you always think and after thinking you share then sharing you design along the way you might fail but it's part of learning after from failure you learn you do it again eventually you will succeed so that's the mindset of a design thinker you are not afraid to fail you're always confident to share and you're always open-minded to do things again because you believe that along the way you are improving yourself you are improving the solution and by improving the solution obviously you can now solve the problem if especially if it is improved along the way the solution okay last but not the least what are the key benefits of doing design thinking it's systematic thinking professional growth and innovative mindset systematic thinking professional growth and innovative mindset so where do we go from here where do we go from here so i am just giving you some keywords where do we go from here you start you empathize you team up you think options fail fail repeat learn by creating visualize and share and believe in the process so start empathize team up think options fail repeat learn by creating visualize and share and believe in the process okay so that's design thinking and i hope we embrace this concept of design thinking because of its promise of developing ourselves better to become more innovative and solve the problems that really needs intervention no so looking forward that all of us and all of you will embrace design thinking and practice it and let us declare ourselves eventually to be the innovators that this world needs to be the innovators that this world needs okay so i am engineer login this tampa and i hope you've learned something about design thinking thank you and god bless us all