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Observation and Correlation Methods

Jun 11, 2025

Overview

The lecture covers observation as a method of data collection, its types and characteristics, and introduces correlational studies to examine relationships between variables.

Observation as a Method of Data Collection

  • Observation involves collecting data by watching and recording participants' behaviors.
  • Can be used independently or alongside other research methods.
  • Example: Observing children's aggression after exposure to different models in a study.

Characteristics and Types of Observations

  • Four main categories: nature, observer's role, setting, and data collection method.
  • Nature: Covert (participants unaware, observer hidden) vs. Overt (participants aware).
  • Observer's Role: Participant (observer blends in) or Non-participant (observer remains separate).
  • Setting: Naturalistic (unmodified, real-world setting) vs. Controlled (environment is manipulated).
  • Data Collection: Structured (behavioral checklist, time/event sampling) or Unstructured (recording all behaviors).
  • Unstructured observation is often used as a pilot to develop checklists for structured observations.
  • For animal studies, the behavior checklist is called an ethogram.

Examples of Observation Types

  • Using a one-way mirror for covert observation.
  • Non-participant observer stands off to the side and records behavior without interacting.

Introduction to Correlations

  • Correlational studies measure the relationship between two variables (no causation).
  • Used when experiments are unethical or impractical.
  • Positive correlation: both variables increase or decrease together.
  • Negative correlation: one variable increases while the other decreases.
  • Variables must be quantifiable for correlation studies.

Data Collection and Representation in Correlations

  • Data for correlations can come from self-reports, questionnaires, interviews, or structured observations.
  • Results are displayed on a scatter graph, with the line of best fit indicating the trend.
  • Upward trend = positive correlation; downward trend = negative correlation; no trend = no correlation.
  • Correlations provide background data for future experimental research.

Key Terms & Definitions

  • Observation — Watching and recording participants' behaviors for data collection.
  • Covert Observation — Observing without participants' knowledge.
  • Overt Observation — Observing with participants' awareness.
  • Participant Observation — Observer blends into the group.
  • Non-participant Observation — Observer stays separate from the group.
  • Naturalistic Observation — Observation in a real-world, unmodified setting.
  • Controlled Observation — Observation in a manipulated or staged setting.
  • Structured Observation — Use of a behavioral checklist for specific behaviors.
  • Unstructured Observation — Recording all observed behaviors without a predetermined list.
  • Ethogram — Behavioral checklist used in animal observation studies.
  • Correlation — A non-causal relationship between two measurable variables.

Action Items / Next Steps

  • Review the examples of observation and correlation presented.
  • Prepare for the next topic or reading: further details on correlations.