Sitecore Introduction

Overview

• Presenter: Mahita
• Topic: Introduction to Sitecore
• Purpose: One-stop solution to learn Sitecore

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What is Sitecore?

• Leading digital experience software and web content management platform.
• Tool for creating and managing websites and web pages.

Content Management System (CMS)

• Software for managing creation and modification of digital content.
• Sitecore is a tool within the CMS category.

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Features of Sitecore

• Personalization:

  • Tracks customer data (browsing time, interests) for tailored content.
  • Provides related product suggestions on customer revisit.

• Multilingual and Multi-site Management:

  • Supports multiple languages for website creation.

• Scalability:

  • Handles everything from small sites to large enterprise deployments.

• Experience Database (xDB):

  • Stores terabytes to petabytes of customer data.
  • Flexible, fast, and provides high performance.

• Omnichannel Delivery:

  • Delivers personalized experiences across various channels.

• Customer Profiling:

  • Creates profiles for each customer based on their interaction.

• Engagement Analytics:

  • Measures customer interaction and engagement.

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Architectural Overview of Sitecore

1. Sitecore Experience Manager (XM):

   • Manages content and publishing.

2. Sitecore Experience Platform (XP):

   • Combines XM with marketing and customer intelligence features.
   • Includes xConnect (service for customer data) and xDB.

3. Sitecore Experience Commerce (XC):

   • Comprehensive commerce solution integrating content management, personalization, and marketing.

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Sitecore Experience Manager (XM)

• Core of Sitecore Experience Platform.
• Encompasses creation, management, personalization, and publishing features.

Databases:

• Master Database:

  • Contains all versions of data.
  • Current version is Sitecore 10.

• Web Database:

  • Contains the present version data.

• Core Database:

  • Stores website infrastructure data.

• Forms Database:

  • Stores user-submitted form data.

• Security Database:

  • Stores sensitive information (username, password).

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Launchpad

• Introduced in Sitecore 8.
• Acts as a shortcut for accessing applications within Sitecore.

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Conclusion

• Encouragement to like, share, and subscribe for more information.
• Invitation to share the video for the benefit of others.