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Monetization Insights from Trevor Durant

Apr 23, 2025

Lecture on Monetization with Special Guest Trevor Durant (Globert)

Introduction

  • Session Focus: Monetization
  • Guest: Trevor Durant aka Globert
    • YouTube channel focused on nostalgic video games

Trevor Durant's YouTube Journey

  • Channel Content: Revisiting older video games
  • Motivation: Started as a passion project
  • Current Status:
    • Has uploaded 9 videos
    • Achieved significant success, especially with a video reaching 5 million views in one week

Monetization and Revenue

  • Ad Revenue:
    • Eligible for YouTube partner program after 4,000 watch hours and 1,000 subscribers
    • Earns based on CPM (Cost per Mille) and RPM (Revenue per Mille)
    • YouTube takes a 50% cut from the advertisement revenue

Sponsorships and Collaborations

  • Success with Sponsorships:
    • Collaboration with NordVPN and War Thunder
    • Attracts sponsors through email inquiries
    • In discussions with an agency for better brand deals
    • Agency helps by leveraging connections (takes 20% cut)

Content Strategy and Demographics

  • Niche: Focus on 2000s era games, less coverage in this area
  • Target Audience:
    • Primarily US-based
    • Age group mostly 25-35 (millennials)
  • Engagement:
    • High level of comments and interaction noted
    • Latest video already on track to surpass previous successes

Creative Process and Concerns

  • Inspiration: Takes ideas from other niches and applies them to his
  • Stress: Pressure to maintain success in each video
  • Statistics Monitoring: Frequent checking of views, watch time, etc.
  • Video Length Impact:
    • Longer videos increase watch time but may not retain all viewers
    • Podcasts can include multiple ads due to longer format

Future Goals

  • Content Development:
    • Interested in creating more story-based content
    • Acknowledges the challenge of topping previous successful videos
  • Big Picture: Continues to keep audience engaged and growing

Challenges and Learnings

  • Offers and Sponsorships: Many offers are not beneficial
  • YouTube Algorithm: Believes it's easier to gain traction now
    • Highlights importance of good titles and thumbnails

Conclusion

  • Encouragement for the audience to follow and support Globert's channel on YouTube
  • Focus on improving content and maintaining viewer engagement

Feel free to visit Trevor Durant's channel, Globert, for more nostalgic gaming content and to support his journey.

Full transcript