well welcome pod squad to the last session it's a makeup of session 8 we're going to talk about monetization and I got a special guest i hope you enjoy this information hey pod squad or my my p my squads I like to call them my squad audience join us tonight hey I've got a guest with me today i got Trevor Durant aka Globert right so uh Trevor's got a uh YouTube page that is really kind of taken off for him and it's it's not necessarily podcast style but what we're going to talk about in this little conversation has to do with the same things you're going to be looking at when you're talking about POS squad so so when we look at your channel what made you decide hey I want to start this channel i've just always been interested in YouTube and my channel is about for cuz I'm sure you guys don't know is me playing like these older games like nostalgic kind of like video games sort of stuff revisiting or exploring older games and I just wanted to go back and play the games that I used to play as a kid so you when you started it were you thinking this was going to be a passion project or a profit project um mainly passion but if you made a little money along the way that's that's pretty cool too right yeah so I think that's what's uh pretty interesting you've got eight videos up nine nine videos ninth video just went up you saw some success well I say success across the board but some of them have really blown up um and so what was the one moment that you looked at and go "Holy cow this is something big and this could be really big." Well maybe like my fifth or sixth video was like after maybe one week I had like 5 million views i was like "Wow that's pretty crazy that's crazy." Um and then you got a little bit of advertisement money off of that right yeah yeah so was that something that YouTube just automatically started giving you or did you sign up for as soon as you reach 4,000 watchtime hours and 1,000 subscribers then you can apply to be part of like their partner program and then they'll start paying you for ad revenue yeah and it's those uh was it per thousand or whatever they call it yeah your RPM it's Well there's CPM which is what the the advertisers pay per thousand views average is probably like $20 and then your RPM is whatever you actually make from that because YouTube takes like a 50-50 cut i don't know what the numbers are and that's how they pay you for so you saw some pretty successful numbers on that and that thing has grown to I think we looked at it today and you're at what yeah like eight 8 million over eight million views on that it's pretty incredible and then that that that kind of moved into some bigger sponsorship and your next one had a uh um kind of a collab sponsorship that was kind of Yeah worked really well and so how did that happen i just as soon as I started seeing success with the channel I got more and more offers in my email i just put my email in my description and I I get offers every day just random ones so this is not something you've necessarily had to go after no I haven't like really sent any cold emails to anyone and it's just popping in your lap all inbound it's crazy so your content is game your your niche is this gaming community and you really hit uh home run with this did you and I know we've had conversations about how you look at stuff and you're looking for answers and how people create content and their their their titles and their descriptions and how important that is was gaming something you always wanted to do and you just it just worked out well or would you look and you found these niches and go "Hey I know I can do this in this community." Well I also saw that not a whole lot of people are making stuff about like older like 2000s games and so I thought I could be someone who does that and so I just did it i don't know it worked out it's that 20 20 25 30 year you know nostalgia thing that really capitalized on and I think that niche has probably really helped so your sponsorship that you got with a corporation was who now um I have had two one was with NordVPN and then uh War Thunder it's a video game war Thunder yeah yeah everybody's got War Thunder right so so you you talked a little bit about working with an agency so you're looking at Yeah i'm I'm supposed to get a contract sent over to me today and I'm So how much is that going to change the way you do things in your advertisements they'll just find uh different brands to put in my videos and then I'll do the sponsorship for them and they'll take 20% but they're also getting me higher offers and better ones too because I can't sell myself really as good as they can because they have a lot of connections that's the value in that and we talked a little bit about those ads are really targeted more towards the demographic that watches your shows and I think that's probably pretty important definitely and especially like location like if you don't have below like if your audience is below 50% uh of the United States then they don't even really want to do anything with you like they really want a US audience us audience h interesting and then older people as well they don't want to target kids because they don't have money to Yeah to buy anything I guess so your your audience is is it predominantly US yeah you know would you say it's probably millennials kind of vibe 35 or like 25 to 35 is like the main yeah what's pretty crazy you're the latest video that just came out this last week man you're already on a track to probably surpass your other one definitely and I think what's what's the engagement that it's created I think that's one of the things the key parts that's going to draw more sponsorship more advertising dollars towards you is the community that it kind of creates in that interaction i mean because there was over 10,000 comments um that was way more than that's that's incredible I'd seen um so choosing So how do you like say okay I think this one's going to be a hit and I'm and do you stress about hey I need to make sure this is going to be a good one because I want to make sure I make money i want to make sure I get the views do is that a little stressful yeah that's a lot really stressful but I I take a lot of inspiration from other people in other niches so like for that video uh man I don't even remember but I just take a lot of inspiration from other niches and apply it to mine so like there's this one video that I thought about doing called I transformed an abandoned gaming setup and so that idea came from a different channel I found who does stuff on like aquariums and stuff and it did super good he did i transformed an abandoned Al axelottle's home and it did super well so I'm applying that to this and that's really how you get good ideas is just looking everywhere for inspiration man that's cool that's cool so um if uh let's see I got a couple others here I think that I got that uh um how do how often do you check your stats probably too much definitely every day checking those views checking to see what's coming in watch time that's pretty important right i would say based on what I have watched in that video that probably has a pretty high watch time uh your most recent one which like average watch time is actually not that high compared to my other ones yeah but I guess that's just cuz there's so many people it's hard everyone but that one is like maybe six minutes right at six minutes average wow that's pretty good though yeah but like compared to some of my other videos which are way longer the one that's like maybe 40 minutes long I think it's like average like 14 minutes or something like that so basically the longer videos you have the more watch time but it's hard not everyone wants to watch the whole thing that's the good thing about podcasts if you have podcast super long and people will sit down and watch it it's a lot higher ad revenue and also sponsors with podcast you can place multiple ad reads throughout the the podcast yeah i've got one that we're actually going to talk about is like every like two or three minutes there's an ad I feel like and I'm like I need red I need YouTube Premium cuz I keep getting bombarded by a bunch of those ads um so you've grown it's grown fast it's taken off um and that that one probably was it number six or whatever probably was the biggest that kind of made you look at this and go "Hey I can make a career out of this." Yeah byebye uh so yeah so do you have any big goals for the channel like just keep plugging away keep just keep doing it keeping people happy watching and I'm sure you've got probably yeah i want I want to do more stuff like what I just did with the last video because it was a lot more story based rather than just like checking out multiple games and saying a little something about it yeah i liked the passion that was in that one there was that i mean when I watched it I walk like it feels and then you look through the comments like "Uh who's cutting onions i'm not crying it's you it's not me it's That's why I love that one so much more than anything else and I also spent so much time on it when you spend so much time on one video you like feel different about it you know so you got a series of stack of videos that you're going to have coming out i'm sure you've got ideas that Yeah I have a lot of ideas but uh I'm just trying to figure it out because no matter what probably nothing will top that one oh yeah for a while yeah that one's definitely been good so well cool um that's um any surprises you've learned along the way [Music] uh there's a lot like I was saying earlier I've get a lot of like offers random just all sorts of stuff and the email started flowing yeah but most of it's like not good I feel like so I try to pick what I think would actually Yeah and there's some good money to be made out there still i think that's what's interesting you know you think today starting a YouTube channel today how hard it could be oh yeah everyone thinks that but I think it's easier now than even back then because just like the algorithm is so good if you have a good video and a good title and a good thumbnail then people will watch it and thumbnails and titles will get recommended we've been talking about that how important that is that's like the I would even say the number one thing when you're starting out at least because it's probably the hardest thing to learn is doing that well cool well thanks for joining me and chatting with our class tonight um go check out Globert on uh on YouTube give him a follow and uh enjoy that so all right thanks man thanks Se why don't you jump over to YouTube and give Globber a follow youtube.combert 3000 show him how much you appreciate him joining us tonight