Behind the Scenes of Ryan Pana's Real Estate Business

Introduction

• Ryan Pana discusses the transition of his house flipping and wholesaling company to closing deals virtually across the country.
• Insights into sales process, CRM, and real numbers, leads, and deals are shared.

Sales Dashboard Overview

• Key metrics are visible on the sales dashboard, which Ryan can see at any time.
• Goals: Aim for 6 contracts per week and over $50,000 in closed profit weekly.
• Mid-month status: 13 out of a 24 contract goal achieved.
• Revenue tracking includes unassigned contracts and assigned revenue.
• Recent closed deals vary, with an average nationwide fee around $15,000.

Company Background

• Ryan started as a realtor in 2010, shifted to house flipping in 2015.
• Flipped houses primarily until market change in 2022 led to a shift towards wholesaling.
• Wholesaling involves flipping contracts to other buyers, reducing the need for capital and risk.

Current Business Model

• Majority of deals are now wholesale or novation.
• Team Structure: COO, 3 inside sales agents, 1 dispositions manager, 4 interns, and a transaction coordinator.

CRM and Pipeline Management

• Wealthy CRM is used for managing deals and is available to Wealthy Investor students.
• Deals include wholesale fees, JV deals with students, and properties under various stages of contract.
• Pipeline Stages: Properties needing photos, new co-hostal deals, active marketing, noations, and assigned deals.

Marketing and Lead Generation

• Extensive experience with various marketing channels: TV, cold calls, PPC, Facebook ads, etc.
• Current Best Practice: Facebook ads are yielding the best return.
• Inbound vs. Outbound: Preference for inbound leads due to higher interest level and lower regulatory issues.
• Ongoing tests with direct mail and YouTube shorts.

Ad Strategy and Spend

• Significant spending on Facebook ads, with $30,000 monthly for Las Vegas market.
• Lead generation through Lead Packs: providing high-quality leads to students.
• Wealthy Investor offers comprehensive coaching packages starting at $1,000/month.

Comping Tools and Software

• Wealthy Deals software used for property comparisons nationwide.
• All-in-one CRM system for managing leads, communications, and deals.
• Over 2,000 members in the Wealthy Investor community, providing collaborative opportunities and resources.

Conclusion

• Ryan's focus has shifted to wholesaling and novation due to lower risk and ease of execution.
• Wealthy Investor offers a complete system for aspiring real estate investors.
• Emphasis on continual adaptation to market changes, with an invitation to join Wealthy Investor for those interested.