Hey, it's Ryan Pana. So today's video I'm going to show you the behind the scenes of what my house flipping and wholesaling company is doing and how we have completely shifted our business model to closing virtually all across the country. I'm going to show you real numbers, real leads, real deals, the CRM, the sales process. Everything's going to be exposed in this video. Okay, first off, this is our sales dashboard. So right now it is the middle of the month. I think today's April 14th upon filming this. I just have my key metrics that I want to see as the business owner since I'm not in it in the day-to-day. I want to be able to walk outside and see exactly how we're doing. So, today is Monday and right now we have not got a contract this week because it's the start of the week, but hopefully they get at least one by the end of the day because our goal is to get six per week. As long as we get six per week, I'm going to be happy. That is our weekly goal across our sales team. And I'll show you, you know, kind of what the sales team looks like here in a minute. As you can see, we're halfway through the month and we're about halfway to our goal. So that's really good. We got 13 out of 24 contracts. We're averaging about a contract a day right now, which is actually ahead of pace. So that's awesome. Over here, we've got our unassigned contract. These are deals that we have under contract and we have not found a buyer for them. You know, these are obviously our potential profit as long as we can move them. This one right here, we don't really update it. We should, but that would be what we would expect to make on these 11 contracts once we assign them. Right now, they have a zero value, but clearly, I mean, they're worth something as long as we can get buyers. Right here, we have the actual assigned revenue. These are properties that have not closed, but are already assigned to end buyers. So, we know we have over $251,000 in the pipeline to close right now, this very moment. Now, it might close this month. It might close next month, right? Every deal takes different, but that's what the assigned revenue means. I've got the latest closes over here. So, you can see the last close was a $35,000 wholesale fee. Um, this one's a $20,000 fee. This one was a $8,000. This one looks like about a $4,000. So, I mean, the deals vary, but I would say the average nationwide, just for those who want to know, is about $15,000. Um, I've gotten that from lots of different sources. And, you know, we've just seen it with ourselves. We'll get a bunch of deals nationwide that are $8,000 deals and then all of a sudden you'll pop a $30,000 deal, right? So, it averages out to about 15K. And then over here, once they get going, you'll be able to see who got the most contracts for the week as time goes on. We also track weekly contracts right here. So, right now, you know, obviously no one's got a contract this week, so that's a zero. And then we track who got the most contracts for the month. So, we got four. And then we look at weekly revenue. So, this week, we've already closed $63,000 worth of deals. So, my weekly goal is at least $50,000 in terms of closed profit. Not a sign, but actually money in the bank. And you know, I mean, it's Monday, so that's great that we've already had those deals close out and get paid on. So, that's what I look at as the sales dashboard, and it's there for anybody to see. Now, before I show you the behind the scenes of what we are currently making, what the CRM looks like, how I manage it all, uh, let me give you some context about my business as a whole, so you understand where I'm coming from. So, I got into real estate in 2010 as a realtor. Hated it. Ended up transitioning to a house flipper in 2015. You know, started flipping houses, didn't have money, maxed out credit cards, got hard money loans, and um, it actually ended up working out. You know, house flipping changed my life. ended up flipping hundreds of homes um from 2015 through 2022. Basically, I would say 90 plus percent of our deals were house flips. Like legitimately, we get a property under contract, I raise capital, we buy the deal, I get GC's, we fix them up, and then we go resell them. And you know, I did that hundreds and hundreds of times over. And then when the market shifted in 2022, about midway through, they doubled interest rates. Um, I had about 50 house flips going and they ended up losing money and it sucked. It was such a painful experience and it forced me into wholesaling more because I said, you know what, I don't want to carry that much debt anymore. You know, thankfully I paid off all my investors and I took the L myself, but I was like, I'm not taking on that much debt anymore. It's not worth it. Let's just get deals and let's start wholesaling. And so that's exactly what we did. We started wholesaling. Um, which for those you don't know is just essentially flipping contracts. you know, at the end of the day, instead of having to figure out, man, um, how do I find money? How do I fix it up? We just get good deals and we sell them to people who are going to go do all that stuff. I mean, when I was flipping houses, I was buying tons of deals from wholesalers. And now I'm the guy selling deals to the house flippers or to the landlords or to even retail buyers. Now, we're doing something called innovation, which I'll tell you about. That's really amazing. So, anyways, now we predominantly wholesale. I would say 90 plus% of our deals are either wholesale or Novation, which are kind of the same thing. You're just selling contracts. Now, with that current business, just to give you an idea of what the organization looks like, I have a COO, right? He's right at the top organizing everything. Then I have three salespeople who have been with me for years. And so, they're just closing deals over the phone. We would call them inside sales agents, meaning, you know, we don't go on inerson appointments. We just close everything from the phone. Um, I have one dispositions manager. So, this person is the one selling all of our deals to buyers. And then I actually just started a new program and I'm trying to get a lot of these people um which is an internship. And so I have four interns right now and all of them have already got deals within their first 30 days. And so it's really cool to see um them learning quickly because now I can start to scale my sales team uh really fast. But overall that's basically the entire team. We also have a transaction coordinator who handles all of that. Um, for the few flips that we are doing, I'd say we probably have like eight going on right now. Um, I have a project manager who handles that. But that's the whole team of, you know, a company that's doing lots and lots of deals every single month. So, that's the background of it. Now, let me show you kind of like what it looks like to do these deals. Okay, first thing I'm going to show you is our CRM. So, this is Wealthy CRM. We have made this CRM specifically for us and all of our students at Wealthy Investor also get this CRM. But right here is the dashboard. All right. And what you'll see here is our closed profit this month. So we have closed $168,000 worth of wholesale fees or innovation fees thus far. Um today is April 14th like I was saying. And uh I mean look, we're on pace to do over 200,000 this month. We might do over 300,000. That would be awesome. Okay. Um deals this month. You might notice this number is a little bit different than what you saw on the dashboard. This says 19. The other one said 13. The reason is this number includes our JV deals. So a lot of my students send us deals that they want us to wholesale and um you know we try our best to wholesale them. I don't count that for for them out there. They didn't get a deal. So I want them to watch the deals that they are getting. These two deals this week would be um what our students have sent us. Okay. When we go into opportunities, you can see everything that we are currently doing right now this very moment. They're probably blurring out these um addresses, but you can get the idea from the top line here. So, right now we have three properties under contract that need photos. So, we're waiting on the photos to come in. Um we can't market a property unless we got photos. So, um right now our TC, our transaction coordinator is working with these sellers to um either get us pictures themselves or to allow us to send somebody in to get pictures. And so, we're doing this all across the country. you know, this top deals in Perump, which is here in Nevada. Um, this one's in Toledo, this one's in Henderson, etc. Then we have new co-hostal. So, these are new deals that, like I said, these are the JVS that our students have sent us that they're looking for us to try and sell for them. Okay. Um, then you have marketing. So, we have six properties that we are currently marketing. Um, one's in Plano, Texas. One is in what is this? Smeirna, Tennessee. That's interesting. uh Shreveport, Louisiana, Huntington, Indiana, Vegas, and Iowa. So, like I said, we're doing this everywhere. I mean, all of these are marketing, meaning we are trying to wholesale them. Um we are looking for buyers. We're using different tools to find buyers. One of the biggest tools we use is Investor Lift. Um great company. Um they actually have a new free version that people can go check out. I'll link to it down below here. But um investor lift is awesome and it's a great way that we market these properties for wholesale. Okay. Um this pipeline you might see need to cancel one day. So one of the things I always tell our students is lock it up. It is a saying that we always say lock it up. If you can't find a buyer, if maybe you misjudge it and what it's worth or whatever the case is, you can always back out. You know, this is real estate deals. People back out of deals all the time. It is what it is. You get in the property needs more work than you thought. you get in the property, you realize it's not worth what you thought. That's why you have due diligence. That's why you can back out. So, it's during this time that we know once it gets to this stage, we either need to back out or renegotiate. So, this just kind of tells us when we're at that point. This next one is noation. So, if you don't know what a novation is, essentially it is like wholesaling a deal, but putting it on the market. And so, you know, a lot of sellers, they're not willing to take a lowball offer. And so, they'll be like, "Well, you know, I don't want to list with a realtor." deal with all that stuff, but I don't want a low offer, which I do. And so, we offer them innovation. It's essentially us taking on the responsibility of listing it, repairing it, um, handling all the negotiations, everything else. We do it all for the seller, and we give them an agreed upon price. So, I'll give you an example here. Okay, this Novation's in Oklahoma. I'm going to go grab the address. I can see that we have it under contract for $200,000. I see when our due diligence expires, uh, when our closing date is, etc. And I'll show you real quick. Here it is. We've got this property listed for 250,000. We have it under contract for 200,000. And you know, it's on the market. We're trying to sell it um as is. We haven't done any work to it. As you can see, um lots of properties sell asis just like this. I mean, if we have to do any kind of repair requests or something, we'll try and give a credit or, you know, worst case scenario, we will actually do some repairs. You know, we've paid for some pictures, some notaries, you know, different things. So, I mean, there are some costs to doing it, but a lot less than a normal flip. But long story short, I mean, if we can get this $250,000, which Zestimate kind of thinks it's worth that, so that's great. Um, you know, it's been on Zillow for 10 days now, so hopefully we we, you know, get a sale here, get an offer here. Um, but long story short, right, I mean, we got it listed for 250. We have it under contract for 200. So, there's a $50,000 spread for us to make here. Now, we are still going to have to pay the uh realtor fees. we're going to have to pay the closing cost or any repair request. But, you know, overall, let's just say that cost us about 5ish% because we use a flat fee listing. Um, you know, we pay 2 and a half 3% to the buyers, 1% in closing cost. I mean, even call it 6%. 6% of $250,000 is about $15,000. So, even when you look at that, I mean, you know, if we get a full price offer, that's $235,000 and it's uh under contract for 200 grand. I mean, we would make $35,000 if we're able to sell it for this price. Now, granted, it it might not get this price. It might only get 230 or 240 or whatever, right? And that's going to bring our fee down. But long story short, you can kind of see how it all works, right? That's a noation. That's why it's so powerful. And whenever I see there's wholesalers who don't do no, I know that like, man, it's got to be pretty difficult because there's more people that would rather do innovation and get more money than take a low ball offer. Now, I'm not saying like we we we probably go 50/50 to be honest between marketing and noation. I mean, you see it right here. Six properties in marketing, four innovation, right? So, that means we've got 10 properties um that we are just waiting for offers on. Okay? And then we have assigned. So we got 10 opportunities right here. $221,000 worth of assigned revenue. Now back on that dashboard, it's at about $250,000. I think um one of them just actually closed. And so that's kind of like it's left assigned and and now turned into a closed deal. But nonetheless, you can see this. I mean, we've got a deal here in Dallas that's a $35,000 assignment. One in um Indiana for 15,000. De Moines for seven, Vegas for six, which is weird. Vegas is usually more. Um, a perump, which is, you know, we call we consider that Vegas. 60,000. Wow, that one's a big one. Um, Henderson Vegas. There's a Vegas one for 40 grand. Um, so yeah, you know, very simple to see. Um, kind of like what our pipeline looks like. you know, for me anyways, my goal with the wholesale business is to consistently get it to 300,000 plus per month in just wholesale. Okay, so the next thing you're probably wondering is, okay, that's awesome. So, how are you getting leads? How are you, um, you know, comping these deals nationwide? All this stuff, right? This is what people always ask me. So, for me, first off, um, marketing wise, I've done everything over the years. I've spent millions of dollars. I've done direct to seller on TV commercials, cold calls, text, um, you know, pay-per-click, Facebook ads, everything. Right. For us right now, the best return is on Facebook ads. And man, that's coming from a guy who who's done everything. I just I I really am agnostic to the marketing channel. I just do whatever is the best thing at that time. And um, unfortunately, most of the other marketing sources are going downhill in my opinion from what I have seen. Um, coal calling is getting way more regulation, uh, way more saturation. I've been in many cold calling lawsuits. It freaking sucks. I hate cold calling. I don't recommend it, um, these days anymore for various reasons. It takes forever to do. Um, you got to manage labor. You've got to deal with lawsuits and regulations and all this stuff that nobody tells you with cold calls. So, for that reasons, I'm a huge fan of inbound. Inbound is a lot more expensive, though. Inbound is when you know somebody sees your ad and they say hey I want to talk to you. And so inbound is great because yeah like if somebody filled out your form and they they raise their hand and say I want to talk to you. That's awesome. That's way better than outbound where you're cold calling people and they're like no dude like why are you calling me? Why you got my number? How'd you get it? Inbound they're like I want you to call me. And so that's always been good. But the cost per lead of inbound and even everything marketing as a whole is really a problem. It's just going up and up and up. Even cold calling is becoming more expensive. Um, Facebook ads, PPC, which is pay-per-click, that's Google search, TV commercials, they're all becoming more expensive. So, for me, um, I have just found our unfair advantage is in Facebook because I've been on social media a long time. I've spent millions running Facebook ads for myself on everything we do at Wealthy Investor and other things. And so, it's been very easy to transition um, into directtoeller Facebook ads. And so, um, I'll actually show you what one of my ads look like. so you can get an idea of it and see what I'm talking about. I want to buy your house. Well, my name is Ryan Pana and I have been buying houses all across the country for the last 10 years and I want to buy your house next. I don't care if it needs repairs. I don't care how stinky it is. I don't care if it has a tenant. I don't care how old it is. We are buying houses all across the country and I want to make yours the next one. And I want to give you a cash offer. It is so easy to work with us. All you got to do is just click the link below and fill out the form. It takes less than 30 seconds. And I'll tell you this, it is the easiest transaction that you will ever have. There are no listing fees. There's no commissions. There's no repairs. There's none of these things. We will buy the home as is right now and we'll get you that cash offer instantly right now on the spot. All you have to do is just simply click the link below. So, click it right now and I'll give you that cash offer and we will buy your house and make it so painfree and so effortless. So, if somebody were to see that ad and then fill it out, well, clearly they're motivated. I mean, I'm ve I'm being very specific about what I want to see. And um the other reason that I like it is because it does take a different level of talent to do social media ads. You got to know how to run the ads. You got to know how to make them. Um you know, anyone can go copy it. I just showed you the ad. I don't really care. But my brand is my brand. The way I speak is the way I speak. somebody else trying to make an ad on camera, I believe, isn't going to be as good, especially in the real estate space. And so, um, our ads work really well, um, for lots of different reasons. Just more experience, I think, more talent. And that's not to be cocky. It's just what I think. You know, if I've done it for millions of dollars and I've gotten a billion views on social media across all these things, I'm probably going to be better than some real estate investor who tries to make an ad themselves. It just is what it is. Um, so it's working well for us. And so I'm all in on Facebook and uh it has been a great source for us. I've also, you know, for the last year probably done PPC. I just stopped doing PPC because um it just keeps getting more expensive and less return. Um I'm currently testing direct mail. I don't have any results from it yet. So, you know, we'll see how it goes. And then um we're also doing some YouTube testing. So I'm doing YouTube shorts, which obviously is very much like Facebook. And um the early results are pretty good. So, you know, that's what we're doing. But so as far as what I actually spend right now, it's kind of complicated because we are currently marketing for two different things. All right. So I have marketing that I do for home run offer, which is my Las Vegas, you know, real estate company. And so I spend about $30,000 a month on Facebook ads for Las Vegas by itself. And that's what we do. And then I have this other marketing source called lead packs where we generate nationwide leads all across the country for our students. And so I also get lead packs with my company and we work leads all across the country. Literally all these leads that you see um you know in all these random places. These are the same leads we give it to our students. It's included in coaching along with the CRM, along with a bunch of other softwares, along with a bunch of one-on-one coaching, events, everything. Like, we give everything in our coaching now. It's a full system, which, you know, I'm still going to show you the rest of what we do, but it's absolutely incredible. Way better than what we used to do, you know, years ago. And it's way better than anything else out there on the market. Like, no one else is going to give you high quality leads, which, by the way, these leads are my brand, my name. We know they work. Literally, I'm showing you the same exact leads that our students get. Um, softwares, one-on-one help anytime you need. Like, it's super cool. So, um, for anyone interested in that, you know, you can go to wealthyinvestor.com down at the link below and, you know, submit. We'll get you started today. It's actually very affordable. Um, our packages start at a,000 a month. Like, literally everything I just said, you can get started at a,000 a month. Um, but if you really want to get going, I'd say 2500 a month is going to get you lots of leads, all the softwares, all the coaching, everything that you need. Okay? So, it's very reasonable. That's why I'm just saying it. Like, it's it's great. So, click the link below if you want that. But, next thing I want to show you is just leads in general. So, um, I was mentioning that we're generating a whole bunch of leads. All right. I mean, right here, check this out. Um, you can just see right now it's April 14th that how often these leads are getting created. You know, this is towards the ends of the day. It's 407, 406, 348, 346, 241, 229. Um, and a lot of leads come in in the morning, by the way. But um, yeah, we have lots of leads that are coming in and uh, this is just what it is. Okay. In fact, if you look at this total record here, there's 37,000 leads um, in the database alone. And that's kind of how lead packs came about where I was like, man, I have three people. They can't hit 37,000 leads. And so we started repackaging these leads into lead packs. And they just started crushing with our students because I mean, we weren't hitting them, but these are inbound motivated seller leads that have all raised their hand, seen an inbound ad. This ain't cold calling. This ain't like a data list. This is like actual motivated sellers who want offers on their home. And so, yeah, it's been pretty revolutionary um packaging them together. And it's funny because um people would originally now it's been like eight months since we've done this so that's gone. But originally like oh well freaking if your team couldn't close them then why you know nobody could close on them. I'm like bro 20,000 leads at that time. They don't talk to them. Of course they don't close. And that's one thing we always teach the students. If you don't talk to sellers and you don't make offers you ain't getting no deals. So you've got to actually talk to people in order to make it happen. And so by just giving our students the opportunity to talk to these people, I mean the results were crazy. The other thing that people always ask me is nationwide, how do you guys comp property? So this is another software we have called Wealthy Deals that we give to our students. And really it's really simple. I mean we were looking up a property in Miami the other day. So you know you go over here to Miami. I could click anything in Miami and this is just some random home. Okay. I can see when the property sold. I can see how big it is. I could see if it has a loan. You know, all this stuff. This guy's got a 2.8% interest loan. Be a good subject to deal, right? So, it's very easy to see. And then if I want to go comp it, I just click comparables right here. And then all of a sudden, it's going to go pull all these comps. And then, you know, I would comp out the property. And, you know, I can go change the the square footage, the sold dates, and all these things. But it basically gives you access to the MLS nationwide by having this tool. So, you know, when our students get all of these properties, you know, across the country, it's like, oh, well, it's really simple. I mean, just look it up right here with Wealthy Deals. You can call through the CRM, text through the CRM, your websites through the CRM. Like, it's all just like it's a true all-in-one system. So, this is the exact system I use to run my business. Our students get the exact same leads, the exact same softwares, the exact same contracts. In fact, on that note, if you go into our school community, I mean, we have over 2,000 people who are, you know, part of wealthy investor running this kind of system. You know, they're closing deals with each other like Isaac right here. You know, they're meeting each other, they're talking about working together, they're, you know, introducing themselves. You know, it's it's awesome. Okay. So, you know, we have everything here in the classroom. Um, one-on-one live support. You can go hop into a Zoom room with a coach right away. Um, you know, I talked about the contracts. So, for anyone who needs contracts, um, you can just go right here to SOPs, phone scripts, contracts, purchase agreements, you know, everything. You can go on the calendar, see all the coaching calls that we got each week. I mean, it's all right here. Anyways, you might be saying, "Ryan, this all seems like a big pitch for your program and everything else." And I mean, sure, yeah, it is. But at the end of the day, like, this is just what I do. It just so happens that we give our students all of the same things. So, if I'm going to show you the behind the scenes, I'll tell you how you can also do the exact same thing. If you don't want to do it and you're trying to figure out other alternatives, I mean, the alternative is you start cold calling yourself, you get another software, you pull a list, and you you get a dialer and you pay more than a thousand bucks a month. Anyways, um, another alternative is you start networking like crazy, hope people send you deals, and then, you know, you you do it chicken scratch and try to just keep up with all the relationship building. And it's great. Like, relationships have made me a lot of money, but they're not instant. Relationships take time to build. And so it's like, you know, I'd rather be a part of a community and everything else where I can kind of just get leads instant, get relationships instantly. Everybody's of like-mindedness. Everybody's actually paid money to be there and so you know they're doing something versus like a local meetup where nobody's really got any skin in the game. So, um, that would be my argument for it. And, um, you know, I can just say like this is what I'm doing now, right? I mean, it's not what I've always done. And if you look on my YouTube channel for the last 5 years, you know, I was talking about, you know, when we were flipping a ton of properties, doing house tours. Um, the reason you don't see many house tours cuz I'm not buying that many houses anymore. I'd rather wholesale all these deals and carry no risk, no debt, just close them over the phone. It's significantly easier than deal with contractors and all this stuff. Um, so that's why you don't see that. You know, you don't see me talking about Airbnb anymore. I've pretty much sold most of my Airbnbs. I don't think it's like a great opportunity. Um, I really believe the great opportunity is everything I just showed you. That's why I'm doing it. Um, and I don't know how long it'll be a great opportunity for for me anyways. I'm just an opportunist where I'm going to do whatever I think is best in that moment in time, make the most of it, and then from there, you know, just continue to make it better and continue to watch the market, watch what people are doing, watch what the economy is doing, and then in turn, just keep pivoting and adjusting. So, anyways, I'd love to have you a part of Wealthy Investor. I think we got the best stuff there is, hands down. I don't even actually think it's close. And, um, you know, it's like kind of just getting a business in a box ready to go for you. So, go to wealthyvestor.com if you want it. And hopefully this gave you some insight into what we're doing. Pace.