Lecture Notes: Digital Marketing Program Introduction

Welcome and Introduction

• Six-week digital marketing program with The Marketing Crowd.
• Covers a range of topics from AI to social media platforms.
• Additional offerings: Financial workshops, bookkeeping program, VAT and tax workshops.
• Mentoring sessions available.
• Sign up for the monthly newsletter for updates.

Zoom Session Guidelines

• Mute/unmute instructions.
• Encouraged to ask questions via unmute or chat.
• No requirement to turn on webcams.
• Utilize virtual reactions (thumbs up) for engagement.
• Detailed notes of the session will be provided after the course.

Course Overview

• Instructor: Evan Mangan, background in digital marketing.
• Six-week course covering:
  • Digital marketing strategy, AI, SEO, social media (Facebook, Instagram, TikTok), video marketing, and more.
• Weekly structure includes demonstrations and interactive sessions.

Course Schedule

1. Week 1: Artificial Intelligence

   • Introduction to AI and its role in digital marketing.

2. Week 2: SEO (Search Engine Optimization)

   • How to increase website visibility in Google search results.

3. Week 3: Website Marketing and Canva

   • Designing eye-catching graphics, website marketing tips.

4. Week 4: Facebook Marketing

   • Strategies for using Facebook as a marketing tool.

5. Week 5: Instagram Marketing

   • Effective Instagram marketing practices.

6. Week 6: TikTok and Video Editing

   • TikTok marketing strategies and video editing with CapCut.

Key Points on AI

• AI tools can help with trip planning, understanding complex topics, recipe suggestions, and more.
• Use prompts like "teach me", "act like an expert", and "brainstorm" to get the most out of AI.
• AI tools can summarize articles, create outlines, and assist in creative writing.
• Privacy considerations: Configure settings to control data sharing.

Practical Applications

• Use AI for generating marketing ideas, writing copy, and creating social media content.
• Tailor AI tools to your business needs using custom instructions.
• Importance of writing web content that incorporates human input to avoid SEO penalties.
• Explore new AI tools like perplexity for more effective search results.

Using AI in Marketing

• Helps in understanding customer needs for products/services.
• Assists in creating effective headlines and web content with a focus on benefits and solutions.
• Provides innovative ways to enhance digital marketing strategies.

Closing Remarks

• Encouragement to engage with the course material actively.
• Reminder to download session notes for future reference.
• Invitation to continue exploring AI tools and techniques beyond the course.