the human brain cannot comprehend the negative it is incapable yes it's true i'll give you an example okay no no i'll give you an example you don't have to believe me i'll prove it i'll prove it okay the human brain cannot comprehend the negative you ready don't think of an elephant you can't you can't tell the human brain not to do something right and so what happens is we very often reinforce things when we put things in the negative right i can't get apart i can't get apart i can't get apart right or um i can't do this versus i'm going to keep doing this i'm going to keep doing this i'm going to keep doing this right um and and it's it's such a huge thing to convert things into the affirmative you're supposed to do with children as well we're supposed to say instead of saying to children don't eat on the couch we're supposed to say eat at the table right we tell people what we want them to do not want them what we don't want to do pilots know this right it is well known in the pilot community that when you tell a pilot don't hit the obstacle they'll hit the obstacle because what they're doing is focusing on the obstacle skiers know this if if you ever seen skiers go through trees do you know how they do that it's very easy it's actually surprisingly easy if you go through trees on skis and you go don't hit a tree don't hit a tree don't hit a tree guess what you're watching you're only looking at trees all you're doing is seeing trees you don't understand how anyone can ski with all these trees right as opposed to follow the snow follow the path follow the path the only thing you see is the path skiers know this if you say don't hit a tree you'll hit a tree you won't be able to find a path because all you see is millions of trees if you say only follow the path you actually don't see any trees there's actually very sparse trees there's plenty of path there's plenty of snow it's the same thing for you if you focus on the obstacles all you will see is obstacles if you focus on the path through the trees all you will see is path through the trees it's your choice how you choose to perceive your own career it's literally perspective