Tangent Sourcing on LinkedIn

Introduction

• Presenter: Brianna Rooney, "The Millionaire Recruiter"
• Topic: Using tangent sourcing in recruitment on LinkedIn
• Objective: Improve recruitment by discovering hidden talent through creative sourcing methods

Overview of Tangent Sourcing

• Definition: A recruitment method that focuses on finding candidates that aren't in the obvious search paths.
• Advantages:
  • Uncovers hidden gems
  • Avoids competition with other recruiters
  • Makes use of LinkedIn's vast network capabilities
• Tools Mentioned:
  • LinkedIn Recruiter
  • Regular LinkedIn
  • Sales Navigator

Steps in Tangent Sourcing

1. Start Simple: Initial search with basic criteria (e.g., job title, keywords like "Data Engineer", "Python").
2. Narrow Down: Focus on specific regions or companies.
3. Use Job History: Look at candidates with solid job histories, e.g., 2-10 years at current companies.
4. Explore Profiles: Look into the details of each profile, including promotions and job descriptions.
5. Investigate Employers: Research the companies candidates work for to understand the work environment, data they handle, and job relevance.
6. Create Lists:
   • Company Lists: Note down companies that produce desirable candidates.
   • Skill Lists: Track companies by the specific skills they focus on (e.g., Python, big data).

Example Walkthrough

• Target Company: Pinterest
  • Searched for related data engineers using criteria like location (e.g., Toronto), skills (e.g., Python)
• Notable Companies Identified: Pinterest, Lyft, Facebook, Yahoo, Instagram, WeWork, Disney, Amazon, Netflix
• Observation: Great engineers tend to cluster at companies with similar roles/technologies.

Practical Tips

1. Profile Examination: Look at multiple profiles to understand job roles thoroughly.
2. Similar Profiles: Exploit LinkedIn’s "similar profiles" feature to find candidates in less obvious places.
3. Data and Skills: Focus on what type of data the companies handle and the skills prevalent there.
4. Avoid Staleness: Avoid spending too much time on a single search; move quickly between tangents to stay fresh and find more opportunities.
5. Tracking: Maintain an Excel sheet of good companies, relevant skills, and sourcing outcomes.
6. Innovative Thinking: Continuously expand your company and skill lists by following the tangents.

Conclusion

• Tangent sourcing is a powerful method for finding talent that others may overlook.
• Keeping track of where successful candidates come from helps replicate success.
• Consistency and creativity in sourcing can significantly enhance recruitment effectiveness.

Motivational Note:

"Money is just a vessel to do all the amazing things you want to go do—go live your life." - Brianna Rooney

Reminder:

Track your successful sourcing methods and continually refine your approach.

Next Video: Watch for more in-depth methodology on tangent sourcing, regular LinkedIn, and Sales Navigator.

Schedule: New videos every Thursday at noon.