How to Run a Whatnot Show
Introduction
- Host: Chris from Daily Refinement
- Experience: Sold about 750,000 items, 82,000 auctions
- Goal: Sell 500 unique lots per day
Step-by-Step Guide
Step 1: Inventory Selection
- Inventory Type: Last season clearance items (e.g., women's clothing brands like Good American, Lilly Pulitzer)
- Variety and Theme: Important to maintain interest with a varied selection but coherent theme
- Organization: Sort inventory by size and style for easy access
- Shipping Strategy: Utilize Whatnot's shipping features for discount on lots under 5 pounds
Step 2: Setting Up the Show
- Platform: Whatnot, with options to list items or schedule a show
- Title and Description: Include brand names and giveaways to attract viewers (e.g., "$300 in giveaways, $1 new with tag items")
- Scheduling: Set show times and allow for repeats if needed
- Thumbnail: Use an engaging photo, ideally of the host wearing the items
- Category and Tags: Ensure correct category to reach the right audience
Step 3: Creating Auctions
- Auction Setup: Enter items, use placeholders for photos, and enable combined shipping
- Item Details: Clearly state value, condition, and ensure accuracy (e.g., new clothing vs. new with tags)
- Volume Strategy: Balance between entering fewer high-value items individually or bulk low-value items
Step 4: Promotion and Streaming Setup
- Social Media: Build following but avoid spamming
- Streaming Equipment: Use wired setups, have backups, and ensure all devices are charged
- Host Setup: Ensure comfort and accessibility to inventory during live shows
Step 5: Shipping Process
- Shipping Page: Manage shipments via Whatnot's platform, choose between single or batch processing
- Label Generation: Generate labels per item or bulk, ensure accurate weight for shipping
- Post Office Coordination: Organize packages by shipping type and schedule regular pickups
Logistics and Organization
- Inventory Management: Keep backups and organize for easy access
- Streaming Tips: Stay hydrated, have workspace organized, and maintain a professional setup
- Shipping Stations: Have multiple stations and ensure redundancy
Conclusion
- Importance of consistency and variety
- Engage with audience and improve setup regularly
- For more information, join Chris's mentorship or use his referral code on Whatnot
This guide helps in setting up and running a successful Whatnot show, focusing on variety, organization, and consistent branding.