what's up guys welcome to daily refinement today's video I'm going to show you guys start to finish how to run a whatnot show if you guys have never been here before my name is Chris on whatnot My Stream is called daily refinement so far we've sold about 750,000 items um 82,000 auctions and currently we are running with a staff of around six people and my goal is to sell 500 unique Lots per day so I'm going to show you guys start to finish how I would do a show and this is real I'm going to actually show up set up a show that's going to be happening today so this is not staged this is real life let's get into it all right guys so the very first step is you're going to actually pick what inventory you want to sell um I currently sell last season closeth out so when companies can't sell their stuff in their store or online after final clearance it gets auctioned off that's where I end up getting most of my inventory I'm going to try to pick as wide of a selection as possible because on whatnot people get bored really easily so I want as wide a variety as show as possible but on the same theme so for me I'm a women's clothing seller today we're going to be selling l good American Lily pzer and Reigns there's two more brands that we also have which is Susanna Monaco and Tanya Taylor I like to have a little bit of everything so when people are looking at the show they can request certain things and you can kind of cater it to the buyers who are in your stream um don't get discouraged if you're just starting there's only a couple of people in your stream it takes time to build I have a second stream that I don't tie to any social media that I was able to build up just from having regularly scheduled shows and a lot of the interviews that you guys watch with me I'll be interviewing people who are successful on whatnot with no social media including my most recent podcast with Frank his is his username is game elements he sold over a million things on the platform with zero social media so you don't have to have a following it helps but the number one thing is having a variety of things being consistent with your schedule when you're building your inventory you want to figure out um you want to have it easily accessible so I would recommend sorting it by size by style and because whatnot has this shipping feature where under 5 ships for $8.3 it's November 2023 that may change but that shipping discount makes it advantageous to make lots of items up to 5 pounds so for me I like to save time and sell larger lots of items hopefully 2 to 5 pounds ideally and then when I'm setting up the show which I'll show you guys in a couple of minutes I have the combined shipping turned on which saves customers money because they can bundle multiple things and as long as it's under that 5B rate it ships for $835 um I'll go over shipping as well a little bit later but it's very important to start with what kind of inventory you're working with that day and organizing so it's easy to grab all right guys so we're going to Now set up the show um once you know what kind of inventory you're doing you know what kind of show you're going to run so I'm going to show you guys with a screen share um I'm on the um what not profile page right now I'm going to click the plus button on the top and you can either list an item right here to a Marketplace which is is like eBay Poshmark merari or you can schedule a show I'm only selling live streaming currently um but Marketplace is something I recommend doing if you have like some more Marquee pieces that you want to sell for more money so I always name my show $300 in giveaways um to start because a lot of people you're looking for people to you want to draw people into your show and every single show I give away at least $300 worth of stuff so I start with $300 in giveaways and I'm going to do $1 because I start all my auctions at $1 new with tag lost good American uh Lily Pitzer and Reigns so the reason why I want to put all those brands in the title I'm trying to give people a really good reason to join my stream so we've got four really good brands brand new dollar starts and giveaway I'm trying to give people as many reasons as possible to join the show description I just leave blank but you can put um variety show with Blake is the host I also put the host's name in the in the title so I'm going to add that right now so the time of this show is actually just in 10 minutes from now so I'm setting it up for 10:00 a.m. on November 10th which is today and I'm not going to have this show repeat um but you can set it up here so it can repeat daily weekly or monthly and you can set it forward for about 10 shows into the future um this is where you would add a thumbnail I'm going to add a thumbnail a little bit later but the thumbnail that I'm going to add actually we can add it now um I want to add a thumbnail of Blake um who is our host because I think it's really important to find a picture that shows the host more than the actual inventory ideally it would be the host wearing the inventory um but in this scenario I have a picture of Blake as the th nail and that's going to help people identify with a person because essentially sales is just buying from a person I sell in the women's contemporary category which is saved but you can hit this plus button right now and get all of the um the potential categories that you want to list in you want to list in the appropriate category to get as many people as possible I sell women's contemporary I'm in the women's contemporary category now I'm going to add some tags um I like we we have casual Basics um I'm going to put good americ is the tag and I'm going to put Tanya Taylor or I'm going to put I wonder if quiet luxury is in here quiet luxury is not in here so I'm just going to leave it but I'm going to maybe the keyword large yeah um large is the most common size that I sell so I'm going to put that in here um okay now I'm going to schedule the show and what this is going to do is it's actually going to save this show into my um into my live show schedule and now that I have this set up I'm actually going to create auctions once you finish creating the show it's going to put you right into the show um dashboard which is what we have right now and this is where I'm going to start creating the auctions so for our shows we have um I'm just going to upload a a random picture right now because you have to upload a picture to upload um the inventory into the shop I'm going to walk over there a little bit later and update this photo but we're in the women's contemporary category I'm going to do host pick um Blake will show all items on stream combined shipping um and I'm going to put follow us on instagramyoutube at Daily refinement because you want to build up your social media following because a lot of whatnot if you can is bringing your own audience if you really want to turbocharge your sales so this is pretty straightforward I like to put the value so I put $200 to $500 value um host pick new with tag clothing I'm going to put new clothing the reason why I'm going to put new clothing instead of new with tags is some of our items are new but don't have the original Factory tag on it so that makes a difference in the pricing and you don't want to um overpromise you want to overd deliver on all of these things so um I leave the rest of it blank the reason why I do it this way is because we want to show the item each time um a lot of people have asked me should you individually add every single item if you're just starting I do recommend you do that um if you are doing more volume like me it's more based on getting as many items in the customer as possible and the value is having a low price and high volume and good combined shipping if you're doing more of a boutique show where you're selling things of higher value um I definitely recommend that you enter in every single item and enter in the photos and it's the same process as I just did except for I recommend taking all the photos first and then uploading them on your phone or your computer as your add listings for shipping profile I'm going to do two lbs um one to two pounds because most of our items are in that range I'm actually going to put two to three pounds just to make sure um I want to make sure that all of the um auctions are at the correct weight for the customer so they're not overpaying and the post office can reject packages that don't match so make sure to have a good relationship with your post office and I just put a th quantity in here because we will never go over that quantity um mystery item or or pull games I don't use that because U I currently am moving away from Mystery I'd rather people know exactly what they're getting it's just an easier customer experience if you sell lots of 5 10 20 and people don't really know what it is it's not the best value maybe it's okay A little bit but if you're looking for a long-term setup it's easier to just sell singles or doubles or small lots and that's why we've opted to just do Lots between two to five items grading is for cards and contains hazardous materials you have to do that if you're selling stuff with batteries in it um because it has to ship ground that's the main reason when you click that button all your packages will ship ground and not priority which is by plane so I'm going to publish this now and it's going to upload the photos enter it in um and it'll bring me back to the homepage so I can add another item so here if I want to double check I'll click the store on the bottom right it'll pull up the auction that I just made which is $200 to $500 to pick new clothing so what I'm going to do here is I'm going to add a couple of giveaways cuz people want to know how to do that so I'm going to add a buyers giveaway to start and I'm going to put host blessing host will give you a brand new item from our stock please follow us and and bookmark all shows so the reason why I do this is I want to build up marketing for our future shows and I'm just going to put at Daily refinement on Instagram and YouTube okay so with this giveaway I want to make sure that I add in the title and what it is and I like to do um random because essentially I want to bless the audience accordingly so there's a lot of people we give away something better and it's designed to get people to start the show I'm sorry to stay in the show so this is actually a random item that we give away we're going to do at least two of these um I'm going to enter in um five of these just in case my um my streamer needs to take a bathroom break or they need to take a pause for some reason I don't want the audience waiting so I'm going to create a um give a giveaway to keep people interested and engaged in the Stream So I have five of them entered in here these are just regular giveaways you can do followers only to build your following or you can put everyone which is like people don't need to follow you to enter the giveaway and international shipping means that I'm willing to ship this to a different country if they win um I'm not going to click that on because for free I'd rather just pay domestic shipping below is buyer appreciation which we're going to add right now so let me start that buyer appreciation is a bit different the buyer appre giveaway encourages people to bid in your stream because they are um only eligible if they win or I'm sorry if they buy something so I'm going to put in here buyer appreciation Blake pick and I'm going to put in here must buy an item or fill out form to enter um legally what not cannot force people to buy something to enter in a giveaway so you can actually just fill out a form on the giveaway and enter for free um you do have to be present to win so the buyer appreciation is a good tool to get people to buy um more than one item or bid up an item to win so they can also enter to win the buyer appreciation at the end I only do one of those per show so I'm going to leave one and during the shipping weight down here I need to make sure I toggle buyer's appreciation to make sure that the customer knows I'm sorry to make sure whatnot knows that only people who buy something get that so one more thing that I'm to add is that I want to add that to the regular auction so people know so I'm going to go back and now show you how to edit a listing so we have our listings built up this is our general framework for the shows that I do now if I go to auction I'm going to add something by clicking edit listing and inside here I'm going to add all buyers entered into buyer appreciation Blake will show all items on Stream So that way now customers know when they are buying the items that they're entered into the buyer appreciation I can also click add photo and the add a photo I can add in photos that are based on that so later before the show actually starts I'm going to add in a better photo but you can just use a placeholder until you get that actual photo um okay so now I have all of the auctions set up for the show you're welcome to share it on social media I have a social media following but I recommend you don't burn out your Audience by always sharing your your show I technically I think I've only shared about 12 shows and I've done hundreds of shows so you don't want to burn out your audience um I recommend setting it up so that they have it the show is actually starting right now so Blake has turned on the music and he's actually going to start the show right now it's probably live already so it's really cool being able to set this up and literally start making money immediately all right guys so I'm going to show you how I stream the items um this is actually during a live show but I want to show you all the different things that we have so um this rack the shipping system is essentially numbered 1 through 600 um so when the auctions end they're going to go like auction number 57 auction number 58 we do it in order and then we have all the racks ready so that we can continue the show on when they're done they actually look like this so this is where all the shoes are already labeled and this helps it keep keep it um very organized I actually custom made these shelves so to fit my purpose cuz we usually sell things that fit within this uh type of shape this ostrich skin is pretty cool okay back here on the stream we we are actually set up to ship immediately if we want to um I have backups of everything so we use Mac minis monitor everything here is wired there's nothing that requires batteries the Rolo printer does not require any ink just easier cuz I don't have to replace anything except for the Rollo printer itself um that light back there is the zap bugs just so that they're not coming in here um we have a different poly mailer for every single size thing all of the shipping materials are here and ready to go um super important to be stocked up on on everything but let me show you guys the stream we'll go back here all right on Friday Veterans Day also yeah I don't want to disturb the live stream so I'm going to show you guys from here maybe I can back here okay so essentially we can see I recommend either a ring light or a light facing you can see the light looks really soft on Blake's face right there um and it's very difficult to um light this properly with different kinds of light so essentially most of the light is coming from the front to light Blake's face um that is an iPad I'm going to actually switch to an iPhone cuz it has a better camera um and this table right below you can't really see it in the Stream but it's nicer people to actually or it's nice for the host to be able to set down their phone water things outside of the stream um I'm going to add a second iPad on the table so they can run the auction without touching the screen and moving forward and I also will be adding a TV for chat so um all these changes are going to happen we're daily refinement here so we keep making improvements you guys can see Blake can reach all the inventory right there and as The Show Goes he'll actually move that closer so he's not moving around as much um but this is the essential setup and when you're streaming just make sure that you're hydrated make sure that you're you everything is plugged in so our iPad everything is permanently plugged in so nothing ever runs out of battery and then we have backups of everything I have backup computers backup iPads backup supplies back up inventory we have about six weeks of inventory in case you want to keep it mixed up I think that's one of the biggest issues with what not sellers is that they keep selling the same thing over and over and over again you won't be able to get good prices for it our shows are completely different every single time um that's the stream right here please let me know in the comment section below if you have any questions we're going to move on to shipping all right guys I'm going to show you what not shipping it's pretty straightforward this is the what not shipping page it's actually on the show that we created earlier and the first auction has already come through so this part was really confusing for me when I first started I didn't understand you could click this little arrow and it would open up all the information on each shipment cuz when you have multiple shipments in here they're actually all collapsed when you start they're all shut so you don't even know what you sold if they click on the car to actually open it up it'll have it here in this section and on the right and there's a little button here that says generate label when you click that button it's going to make a label for this shipment now you can also click this little edit button and it will allow you to edit the label in case you need to add more weight or change the dimensions you can edit it um personally for us at the end um there's two ways of doing it we either do what I just showed and we generate one label for every single item go pick the order ship it out or we can click this button on the right that says generate all labels and it will generate all the labels for the entire show and the packing slips we can print all of them at the same time and then match all of them with the inventory before shipping um they actually take about the same amount of time but I recommend that you ship one at a time to prevent errors one at a time this one's pretty straightforward it says host blessing number one on our rolling racks we have the giveaways um on top and then they're numbered one through 100 so each slot will have one item it's pretty difficult to mess up but double check triple check before you actually ship any orders this page right here it'll also tell you the weight the sale price the shipping um if you have a giveaway the shipping will always be zero and if you have combined shipping it'll discharge the customer up to what you have allocated so some customers some shows we do 835 for every single order sometimes we do 835 maximum shipping no matter how much they buy you can also do free shipping and it's always zero and up here on the right here it says total shipping spend $835 that means I paid $830 $835 to to send net giveaway to the customer so your shipping spend will be on here if you have any form of free shipping or a giveaway um but if the customer pays for all shipping your total shipping spend will be zero next to that is a total earn this is what you make from what not so so far since we haven't run any auctions I owe what not $835 for that giveaway shipping this this tool is really really useful and it really helps you organize your sales um I really recommend that you go to the main website um right after you do shipping for the day and click on your analytics to give you an idea of how your stores have has been doing so in the last couple of weeks we've done 120,000 we average 136 orders per day this gives you a lot of visibility into what your business is doing and the seller analy has been great um trust and safety is something that you always need to work on you guys can see in the last 6,074 orders for me I've had seven delays six cancel that was the customer changing their mind some flawed orders some low ratings and some unfulfilled and obviously you need to work to get all of these as close as possible to zero um but just remind buyers um they can always send an email to whatnot or they can email me at Chris daily rein.com if they have any questions on their order but this should help you with shipping and this should help you with setting up your show all right guys so there's a little bit of logistics when it comes to sorting the packages the post office likes to sort ground advantage and priority in the different bins so we actually separated for them here we use these burlap sacks from the post office however I think eventually I'll be able to graduate to The Rolling bins from the post office and then we won't have to actually bag them we can just put the package directly into the post office rolling bin the post office comes once a day sometimes I pay for an additional pickup at the end of the day you can organize with your local carrier to come pick up from your house regardless of what size you are you could have two packages the post office can come to your house and pick up every single day with their normal mail um when you get to a certain point they they'll have a different type of commercial pickup a two-ton truck is the one that typically comes but if there's too many they'll actually send a 7 ton truck so it's important to have a really good relationship with your post office we actually have three different shipping stations in case one is down we can work on it and there about two people who do shipping here full-time so that's the back end here and um that's it all right guys hopefully that was useful if you have any questions you can join my mentorship at patreon.com podcast or you can join whatnot as a seller at whatnot. comom invitd refinement either as a seller or a buyer you can use my referral code I would really appreciate it if you do that you get money to spend I get money because I referred you and until next time guys make progress daily