Notes on Managing Bounce and Unsubscribed Contacts in MailChimp

Key Points

• Importance of cleaning bounce contacts for email deliverability.
  • A bounce rate of 15% is concerning and needs action.

Steps to Remove Bounce Contacts

1. Access Your Audiences
   • Go to the 'Audiences' section in MailChimp.
2. View Audience Contacts
   • Select 'View Audience' to see your contacts.
3. Use Data Management Tool
   • Navigate to the Data Management Tool for removal options.
   • Note: Removal options may not be visible directly in some views.
4. Creating a Segment for Bounced Contacts
   • Filter contacts by email marketing status set to "Clean" (indicating bounced).
5. Preview Segment
   • Check the preview of your bounce contacts.
6. Delete Bounced Contacts
   • Select all bounce contacts.
   • Click on 'Permanently Delete'.
   • Confirm the deletion action.

Steps to Remove Unsubscribed Contacts

1. Access Audiences Again
   • Go back to your audiences.
2. Manage Contacts
   • Use the 'Manage Contacts' option in the 'Audiences' section.
3. New Segment for Unsubscribed Contacts
   • Create a new segment where the email marketing status is "Unsubscribed".
4. Preview Unsubscribed Contacts
   • Review the list of unsubscribed contacts.
5. Delete Unsubscribed Contacts
   • Select all unsubscribed contacts and delete them similarly.

Conclusion

• Regularly cleaning up bounce and unsubscribed contacts is vital for maintaining a healthy email list and improving deliverability rates.
• For any questions or further assistance, reach out or comment.