Launching 428 Products with Facebook Ads

Oct 2, 2024

Lecture Notes: Launching 428 Products on Facebook Ads

Overview of the Presentation

  • Presenter discusses launching 428 products via Facebook ads.
  • Achieved nearly $800,000 in revenue in 90 days.
  • Emphasis on automation and streamlined processes.

Revenue Proof

  • Shopify Dashboard: 8 million SEK in revenue.
  • Facebook Ads Manager: $208,000 spent with an average ROAS of 3.2.

Product Details

  • Products mainly sourced from AliExpress (e.g., sweaters, fashion items).
  • Examples of successful product images used in ads.
  • Mention of creative strategies like carousel ads.

Dropshipping Strategy: Unorthodox Fashion Dropshipping

  1. Market Research: Identify competitors in Europe.
  2. Store Setup: Open a store in a different country.
  3. Arbitrage: Sell products from one country to another.
  4. Advertising: Use Facebook ads for marketing.
  5. Scaling: "Scale in violence, print in silence."
    • Example: Selling USA shoes in Germany.

Competitor Analysis Using Facebook Ads Library

  • Access competitors’ ads in specific countries (e.g., Australia, Germany).
  • Importance of analyzing successful ad creatives.

Product and Market Insights

  • Fashion products are evergreen and highly profitable.
  • Recommended countries for selling: Sweden, Germany, Norway, UK, Australia, Netherlands, Belgium, Denmark.

Key Steps in the Process

  1. Product Research: Use Facebook Ads Library to identify winning products.
  2. Shopify Store Setup: Recommended themes: Sense and Impulse.
  3. Payment Processing: Understanding methods like Klarna and credit card payments.
  4. Fulfillment: Recommended company: Astroship, experienced in fashion logistics.
  5. Importing Products: Use apps for product import and rephrase descriptions with tools like ChatGPT.
  6. Facebook Ads Strategy: Focus on one campaign per product.
    • Example: CBO campaigns with specific ad sets.
  7. Scaling: Adjust budgets based on performance metrics.

Marketing Metrics and Campaign Management

  • Focus on basic metrics: amount spent, link clicks, purchases, ROAS.
  • Importance of tracking failed campaigns to optimize strategy.

Final Recommendations and Bonuses

  • Fulfillment and Payment Processing: Adapting to new processing methods to minimize issues.
  • Presentation of mentorship opportunities for further guidance and support.

Conclusion

  • Encouragement to subscribe and engage with the content for future learning.