Lecture Summary: BMW's Future Mobility and Innovations

Introduction

• BMW's focus on innovation through new energy vehicles and AI.
• Highlight of BMW's Noya Classer and its significance.

Noya Classer

• Represents a new model generation.
• Vision Noya Classer X to be released as BMW iix3.
• Production begins in Deben, Hungary, and later in Shenyang, China.
• Tailored for the Chinese market, "Made in China for China."

Global Strategy

• BMW's global presence requires local market adaptation.
• Significant investments in China, including R&D network.
• Integration of innovation into operations, promoting free trade.

Artificial Intelligence & Cooperation

• AI as a crucial area for future advancements.
• Partnerships with Chinese tech companies like Alibaba for vehicle interaction.
• Integration of AI reasoning from Deep Seek to enhance in-car assistants.

Noya Cluster Technologies

• Introduction of the BMW panoramic drive, tailored for Chinese customers.
• New user interface focusing on personalization and driver ease.
• Central display with ergonomic design and customizable widgets.
• BMW panoramic vision display for enhanced driver support.

Digital Innovations

• New 3D head-up display and multifunction steering wheel.
• Personal mode for customization of driving and interface settings.
• Continuous updates to keep digital products fresh.

Digital Journey

• New BMW panoramic iDrive as standard in all future models.
• Focus on intelligent and connected mobility.

Driving Experience

• Emphasis on joy of driving across all BMW brands.
• New Mini John Cooper Works models and BMW 3 Series 50 years China edition.
• Introduction of the BMW Vision Driving Experience (VDX).

VDX and Heart of Joy

• VDX as a prototype for intelligent driving.
• Heart of Joy super brain for software-defined vehicles.
• Unifying drivetrain functions for exceptional driving dynamics.
• Enhanced precision, braking efficiency, and driving enjoyment.
• Heart of Joy to be included in all new electric BMWs, enhancing electric driving experience.

Conclusion

• BMW's commitment to integrating cutting-edge technology with driving pleasure.
• Continuous innovation tailored for local and global markets.