The lecture covers the topic of Discourse Analysis.
It explains what discourse analysis is, its strengths and weaknesses, and when to use/not use it.
Aimed to help students decide if this method is appropriate for their research project.
What is Discourse Analysis?
Definition: A qualitative analysis method focusing on the subjective underlying meaning of language in written or spoken communication within its context.
Sources of Data: Can be obtained from interviews, speeches, group discussions, transcripts, and recordings.
Purpose: To interpret language within its social, cultural, political, and historical context to draw out its meaning.
Example
Context: Analyzing people’s perceptions of government policy on immigration.
Data: Interview transcripts.
Objective: Identify and analyze the intended meaning of words rather than their definition or frequency.
Approaches to Discourse Analysis
1. Language-in-Use Approach
Focuses on the technicalities of language such as grammar, syntax, and phonology.
Example: Analyzing sentence structure to reveal speech patterns that reflect power or privilege.