The Toothpaste Hack for Making Millions Online

Introduction

• Presenter: Marcus
• Topic: Toothpaste Hack for Making Money Online
• Objective: Understanding the strategy behind leveraging keywords and website traffic, using Colgate's strategy as a case study

Background

• Personal Success: Marcus learned this strategy in 1999; first passive income on July 4, 2000.
• Company Example: Colgate, a huge company making billions in oral care

Colgate's Strategy

• Common Misconception: Market toothpaste using direct keywords (e.g., best toothpaste). This is vertical marketing.
• Actual Strategy: Utilize a wide array of SEO terms unrelated directly to toothpaste but relevant to oral care (horizontal marketing).
• Interesting Stats: Colgate ranks for 393,000 keywords and attracts 3.4 million visitors a month.

Vertical vs. Horizontal Marketing

• Vertical Marketing: Focusing strictly on product-related terms.
  • Examples: Irish Spring Soap, Ajax, Palmolive
• Horizontal Marketing: Expanding into related terms that can attract relevant traffic.
  • Examples: “Canker sores,” “mewing,” “coffee stains,” etc.

Keyword Exploration

• Colgate’s Keywords: Keywords like