Lecture on Marketing and Product Rebranding

Key Focus Areas

• Marketing Priority: Emphasize the importance of focusing on marketing first.
• Rebranding Necessity: Suggests a complete rebrand to highlight selling points effectively.

Capturing Attention

• Quick Engagement: Aim to capture consumer attention within 2 seconds.
• Importance of First Impressions: Highlight key selling points immediately to engage potential customers.

Understanding Consumer Preferences

• Consumer Insights: Encourage spending time with actual customers to understand purchasing motivations.
• Basket Analysis: Determine what features draw customers to add the product to their basket.

Selling Points of Product

• Low Sugar Content: Product contains only 3-4 grams of sugar per serving.
• Health Benefits: Mention of healthy soil and ancient Ethiopian grains as unique selling points.
• Visibility of Features: Importance of showcasing these features prominently to attract consumer interest.

Recommendations

• Display Key Features: Ensure all unique selling points are clearly visible and communicated effectively in marketing materials to engage customers.