I very much think about marketing first and I would actually do a full just rebrand because these are your selling points and you need to be able to capture that attention in two seconds not in 20 seconds two seconds so there's our opinions up here but I'm curious to know have you spent time with the people who've actually purchased your product to understand what it is they're gonna put that in their you know basket what's drawing them in is it what we're talking about or is it something else um so they're drawn in by the low sugar so we're three or four grams per sugar of sugar per serving so this teeny weeny little thing yeah i got it okay you're talking about less sugar healthy soil ancient ethiopian grains like if you had that all here i'd be like oh okay now you've got me now this is fascinating you have it you're not showing it