SEO Mistakes and Solutions for Etsy Sellers

Aug 28, 2024

Lecture: Biggest SEO Mistakes Among Etsy Sellers

Introduction

  • Speaker: Dylan Jaris
  • Background:
    • 7 years as an Etsy seller
    • Over $1.4 million in revenue and over $1 million in profit
    • Sells on Amazon and Shopify
    • Background in corporate e-commerce
  • Main Topic: Common SEO mistakes Etsy sellers make
  • Objective: Identify the biggest mistake and provide solutions

Common SEO Mistake

  • Main Mistake: Describing items in titles without considering purpose or utility
    • Sellers focus on describing product details (color, size, material)
    • Neglecting how buyers search—looking for solutions, not specific product details
    • Example: Buyers search for "Father’s Day gift" not "10mm Walnut stained epoxy"

Examples by Product Type

Handmade Products

  • Example: "Sumptuous realistic dessert scented candles you choose scent"
    • Issue: "Sumptuous" is not a commonly searched term
    • Solution: Focus on product, purpose, and utility
    • Suggested Title: "Dessert Candle Custom Scent Candle for Gift Box for Friend Candle Gift"
    • Capture long tail keywords: dessert candle, candle for gift box, etc.

Prints and Paintings

  • Example: "Shifting light vertical landscape canvas print Wildflower painting impressionist art print"
    • Issue: "Shifting light" is artist-focused, not customer-focused
    • Solution: Use keywords relevant to customers
    • Suggested Title: "Abstract Greenery Painting Floral Wall Greenery Wall Art Wildflower Wall Decor"
    • Capture long tail keywords: abstract greenery painting, greenery wall art, etc.

Print on Demand

  • Example 1: "Don't stop retrieving t-shirt for Golden Retrievers lovers"
    • Issue: Catchy phrases aren't commonly searched
    • Solution: Focus on utility and purpose
    • Suggested Title: "Golden Retriever Shirt Golden Retriever Lover T-Shirt for Golden Retriever Owner"
  • Example 2: "The master is here now boss t-shirts for him"
    • Issue: Repeated keywords, non-searched terms
    • Solution: Create relevant titles
    • Suggested Title: "Funny T-Shirt for Boss Funny Shirt Funny Boss Gift"

General SEO Tip

  • Bonus Tip: Use "General Specific Specific" ordering in titles
    • Customers type nouns followed by adjectives
    • Example: Use "wedding dress boho lace" instead of "lace boho wedding dress"
    • Aligns with natural search behavior

Conclusion

  • Emphasize reorienting SEO strategy to match search behavior
  • Resources: Multi-Six Figure Etsy Blueprint program
  • Encouragement to subscribe and reach out for one-on-one assistance
  • Contact: Instagram @DylanJaris or email team@dylanjaris.com

This note captures the critical elements and actionable strategies discussed by Dylan Jaris regarding Etsy SEO mistakes and improvements.