what is the biggest SEO mistake that I am seeing among Etsy sellers in today's video I'm going to give you the number one mistake that I am seeing with SEO and this is with Etsy sellers that have been on Etsy for even 12 plus years so I'm going to run through exact examples of this mistake depending on what category you're selling in and I'm going to tell you exactly how to fix it right now and stick around to the end of the video where I give you a bonus tip that you should go and apply to all of your listings today foreign [Music] my name is Dylan Jaris and I'm an Etsy seller of about seven years now I've done over 1.4 million dollars in revenue on this platform and over a million dollars in profit I also sell on Amazon and Shopify and my entire background is in corporate e-commerce so in today's video I am diving into SEO and this is the number one mistake that I've been seeing with Etsy Sellers and the biggest problem that I'm seeing with SEO is that sellers are using their titles to only describe the item itself and not the purpose so Etsy sellers are in their businesses so much that they're really product focused and it's really easy for them to fall into the Trap of thinking of product first when it comes to building out their SEO so they're really used to describing the color the size the materials used maybe the words that are written on the item instead of describing the purpose or utility of the item with their SEO the problem with this is that they are thinking more like a seller and not like the buyer so they're really hung up on describing the specifics of the item and not describing the solution or utility that it provides the customer so customers are searching much differently than we are thinking as Etsy sellers when people come to Etsy they are looking for Solutions they're not usually looking for specific parameters of a specific product this is one of the major differences between Etsy and eBay so when a customer comes to Etsy you know they're searching for a Father's Day gift not the 10 millimeter Walnut stained epoxy coated XYZ so I'm going to break down how this SEO problem is occurring whether you sell handmade products digital products or print on demand an example of this with handmade items is this listing titled Sumptuous realistic dessert scented candles you choose scent okay so what is the problem with this who on Earth is typing in Sumptuous as the first word they type into the Etsy search bar the first word of your title is the most valuable SEO real estate and I would guess only about two percent of people know how to spell the word Sumptuous accurately not to mention in this title the colon that they used completely breaks up the flow of the SEO so that means someone would have to be typing in you choose sent for this to be popping up so instead I would be thinking about that combination of the product the purpose and the utility of the item so I might call this something like Desert Candle custom scent candle for gift box for friend candle gift so this way you are capturing as many long tail keywords as possible so you have dessert candle candle custom scent custom scent candle candle for gift box gift box for friend friend candle gift okay and then I would duplicate this listing and I would have a completely new set of long tail keywords for the title so I might call this one scented candle gift for wedding party favor dessert lover gift candle custom so that way you are capturing these long tail keywords scented candle gift candle gift for wedding gift for wedding party wedding party favor party favor dessert favor dessert lover dessert lover gift gift candle custom so I have essentially doubled the number of long tail keywords that this would show up for in search results let's dive into another example and this is with prints and paintings I see this happening so much with different artists prints and paintings the title is Shifting light vertical landscape canvas print Wildflower painting impressionist art print you might think well what's wrong with that who is typing in shifting light into Etsy search to find this painting so those words clearly mean something to the artist right but what do those words mean to the customer that would potentially buy this not to mention all the breaks and the commas here really cut out about 50 of the potential search results that this listing could show up in so instead think about the combination of the product the purpose and the utility so I would call this something like abstract direct Greenery painting floral wall Greenery wall art Wildflower wall decor Wildflower art Wildflower Nursery Decor now with this you are going to be showing up for search results for abstract Greenery painting Greenery painting floral painting floral Wall Floral wall art wall art Greenery Greenery wall art wall art Wildflower art Wildflower wall Wildflower wall decor wall decor Wildflower Wildflower art art Wildflower and Wildflower Nursery Decor do you see all those potential combinations of long tail keywords that you're now showing up for then I would duplicate this listing change the main listing photo and create a new title with all new long tail keywords so for that second one I would call this Greenery wall art for living room Wildflower painting impressionist art green entryway wall decor so with this you're now showing up for Greenery wall art wall art for living room living room Wildflower painting painting impressionist art impressionist art green green and Tree Way entryway wall decor so see all of those long tail keywords that you're now showing up for you've probably just tripled the number of search results that you will show up in now let's take a look at how this happens with print on demand so print on demand is extremely competitive and that means that it is even more important that you have your SEO totally locked in so let's take a look at this example the title is don't stop retrieving t-shirt for Golden Retrievers lovers soft women's t-shirt dog illustration printed on subtle distress version two so who is going to be typing in don't stop retrieving okay I totally get it you're describing the item it's super catchy but who's typing that in that's the most valuable real estate in this title not to mention all the dashes between the words are cutting out about 50 percent of these search results that this could be showing up under also the plurals are not necessary and no one is going to be typing in dog illustration printed on subtle distress version two so really the only good thing about this title is t-shirt for Golden Retriever lovers but even then you don't need the plurals so instead I would think about the combination of the product utility and purpose and I would call this something like golden retriever shirt golden retriever lover t-shirt for Golden Retriever owner retriever dog shirt for dog lover now this you're capturing these Search terms golden retriever shirt shirt golden retriever golden retriever lover retriever lover t-shirt t-shirt for Golden Retriever owner owner retriever dog shirt shirt for dog lover and then I would duplicate this listing and create a brand new title with new long tail keywords and that would be golden retriever gift for her golden retriever mom shirt for Golden Retriever t-shirt I love golden retriever okay so with this you are showing up for Golden Retriever gift gift for her golden retriever mom golden retriever mom shirt shirt for golden retriever golden retriever t-shirt without the dash between t-shirt and t-shirt I love golden retriever so let's do one more print on demand example because these are just so so so common with this print on demand category okay in this title you see it says the master is here now the master is here boss t-shirts for him t-shirts for you gifts for him gifts for you unisex t-shirt okay this one they tried to do some things where they're describing the purpose right all the gifts for him just for you all of that there's so many problems the problem is no one is searching the master is here now not to mention they're repeating the same long tail keywords for their first two sets of long tail keywords the Masters here now comma the master is here so it's completely wasted real estate also no one is just going into Etsy search and typing boss or who is typing in t-shirts for you so instead what I would recommend is a title such as funny t-shirt for Boss funny shirt funny boss gift for employer funny gift for Boss t-shirt so the reason I added in t-shirt twice was because one has a dash and one does not so whenever you're using t-shirt you want to have T-shirt with no space tea dash shirt and t space shirt so with that I am capturing these sets of long tail keywords funny t-shirt four boss t-shirt for boss boss funny shirt shirt funny boss funny boss gift gift for employer employer funny gift gift for boss boss t-shirt okay and then I would duplicate that and create a brand new set of long tail keywords with this title funny gift for Boss funny t-shirt for boss new boss gift for him funny workplace shirt funny so with this I'm capturing all these sets of long tail keywords funny gift for Boss gift for boss boss funny t-shirt no dash no space t-shirt for boss boss new new boss gift boss gift for him gift for him funny funny workplace shirt and shirt funny you are going to be showing up in so many potential search results here so as you can see with all of these examples we are simply repackaging our SEO in a way that is more purpose and utility driven and all ultimately more in line with the things that customers are actually typing into the search bar and if you've stuck around to the end of this video I want to give you one bonus tip and this is something that you should Implement in all of your listings right now and this is all about going General specific specific instead of specific specific General let me explain so when customers are searching they're oftentimes typing in the noun first followed by the adjectives describing that noun but I see so many sellers putting those specific adjectives and descriptors right in front of the noun in their titles in SEO and I think this is because sellers you know we are so deep into our businesses that we are really used to describing our items in certain ways usually customers don't always type that way when they're searching so when customers are searching they type in a way that is more General specific specific versus specific specific General so this is like noun followed by adjectives describing that noun or product so this would be like wedding dress boho lace instead of lace boho wedding dress but a lot of times as sellers we're more inclined to type in lace boho wedding dress to describe an item versus wedding dress boho lace so another example of this is when a customer is searching for nursery bedding so they might type in nursery bedding minimalist neutral versus the seller might have used the words neutral minimalist nursery bedding so this is just about the order of words being more in line with what customers are actually searching because when customers are searching a lot of times they are just searching off the top of their head they are typing as they are thinking versus thinking before they are typing this will make a huge difference in how you show up in search results in front of your ideal profitable customers so I hope you enjoyed this video on SEO if you have any questions on Etsy SEO please reach out I do have a big section on this in my program multi-six figure Etsy blueprint and in my program I have students who've been on Etsy for over 12 years and their SEO is being transformed by these principles so if you like videos like this please subscribe and if you're ever interested in some one-on-one help with your Etsy Shop definitely reach out you can find me on Instagram Dylan jarus or just email me team dylanjaris.com otherwise I will see you in the next video