Using Pinterest to Drive Traffic

Introduction

• Pinterest is highly effective for driving traffic to blogs, websites, or online stores (e.g., Etsy, affiliate marketing).
• Pinterest makes it easy for users to click through to other websites.

Growth Example

• Personal account reached over 1.15 million impressions within 21 days.
• Growth strategy initiated on December 12th led to rapid increase in impressions.

Choosing the Right Niche

• Some niches perform better on Pinterest: home decor, recipes, fashion, DIY.
• Seasonal trends can also impact niche performance.
• Example: Combining remote jobs with home and office decor increased Pinterest performance.
• Adjust your existing niche to fit Pinterest's better-performing niches.
• Avoid niches that don't encourage click-throughs (e.g., quotes).

Creating Engaging Pins

• Use text overlay on images to convey the content's purpose.
• Incorporate numbers and listicles, which perform well on Pinterest.
• Create visually appealing pins that encourage clicks.
• Use a mix of text overlay images and plain pictures to maximize engagement.

Consistency and Posting Strategy

• Post 30 to 60 pins daily for effective growth.
• Utilize templates for quick pin creation.
• Maintain a content calendar to schedule and track posts.
• Avoid posting the same content repeatedly; Pinterest values new content.

Importance of Saves

• Saves are important for showing Pinterest that your content is trustworthy and engaging.

Keyword Research

• Use tools like PinClicks for keyword research and interest exploration.
• Identify high search volume keywords to create content around them.
• Examine top-performing pins for these keywords to guide your content creation.

Creating and Scheduling Content

• Create blog posts and boards around high-interest keywords.
• Use related keywords in pin descriptions and board descriptions to improve searchability.

Conclusion

• Regularly create new and engaging content tailored for Pinterest.
• Use keyword tools and Pinterest Trends to guide content creation.
• Stay consistent with posting to ensure continuous growth.

Additional Resources

• Free templates for pin creation are available.
• Affiliate links and resources for further tools like PinClicks are provided.