Optimize Your Marketing Funnel Event - Day 2 Notes

Introduction

• Hosted by Mention.
• Presentation by Roxanna from Socialb: "20+ Social Media Content Ideas for Every Stage of the Funnel."
• Encourage audience interaction through questions and feedback.

About Socialb

• Roxanna's background: Started as an intern, progressed to Head of Marketing.
• Socialb is a social media management tool for planning and analyzing content.

Goals for the Presentation

• Learn effective content ideas for each stage of the marketing funnel.
• Discuss the marketing funnel and how to create a content mix.

The Marketing Funnel Stages

Overview

• Five-Step Funnel Model: Awareness, Consideration, Conversion, Engagement, Advocacy.
  • Preferred over the three-step model for added complexity.

Content Ideas by Funnel Stage

1. Awareness Stage

• Objective: Generate brand awareness.
• Content Ideas:
  • Unboxing videos and product tutorials.
  • Before and after effect videos.
  • Giveaways and contests to increase visibility.
• Examples: User-generated content, testimonials, visually appealing giveaway posts.

2. Consideration Stage

• Objective: Attract new leads.
• Content Ideas:
  • Benefits of products/services and hidden features.
  • Customer success stories and longer testimonials.
  • Company values to build trust.
• Examples: Posts showcasing awards, values, user-generated content.

3. Conversion Stage

• Objective: Generate sales and conversions.
• Content Ideas:
  • Promotions and limited-time offers.
  • Lead magnets, free resources, and consultations.
  • Effective use of Facebook lead ads.
• Examples: Clear calls to action for newsletters and discount codes.

4. Engagement Stage

• Objective: Spark engagement and interaction.
• Content Ideas:
  • Fill-in-the-blanks posts, polls, quizzes, challenges.
  • Recommendations and caption contests.
• Examples: Memes and engaging posts from Shopify and Canva.

5. Advocacy Stage

• Objective: Foster loyalty and advocacy.
• Content Ideas:
  • Promote ambassador programs.
  • Advocate for meaningful causes and share company values.
  • Appreciation posts for customers.
• Examples: Behind-the-scenes team photos, transparency reports.

Content Planning

• Tips for Diversifying Content:
  • Plan content in advance using social media management tools.
  • Organize posts in content categories for structured posting.
  • Utilize analytics to track performance and optimize content.

Key Takeaways

1. Cover every stage of the marketing funnel in social media posts.
2. Diversifying content leads to increased engagement.
3. Automate social media management to maintain consistency.

Questions and Answers Overview

• Focus on which social media platforms to prioritize based on industry.
• Differences in B2B vs. B2C content strategies.
• Tools for creating videos on a budget and social media management tools.
• Recommendations for Instagram feed aesthetics.

Closing

• Special offer: 50% discount for three months with a 40-day free trial using code "dimension 50."
• Reminder for the next session on social listening for each stage of the funnel.